null
Toggle menu
(831) 479-1026
Westside Beauty Supply

20% OFF EVERYTHING!

Use code SPECIAL20 at checkout

FREE SHIPPING on orders over $75

Shop By Category

Shop By Brand

  • Hair
  • Skin
  • Nails
  • Makeup
  • Organic
  • Travel Size
  • Men

    • Shop By Brand

  • dermalogica
  • Enjoy
  • Paul Mitchell
  • Kenra
  • ColorProof
  • Suavecito
  • Redken
  • Moroccanoil
  • Loma
  • Nioxin
  • OPI
  • Sun Bum
  • Pureology
  • DevaCurl
  • GiGi
  • Malibu C
  • Crome
  • All-Nutrient
  • Number 4
  • Sebastian
  • Curls & Potions
  • Joico
  • Biolage
  • No Nothing
  • All Nutrient Care
  • ASP
  • J Beverly Hills
  • Olaplex
  • ABBA
  • AG
  • Aquage
  • Palladio
  • Satin
  • X5
  • FROMM
  • Matrix
  • Original Sprout
  • Brandon Femme
  • Formula 18
  • Ardell
  • Colure
  • Manic Panic
  • Wavertree & London
  • Cricket
  • DermOrganic
  • Hempz
  • Pulp Riot
  • Zerran
  • Clairol
  • Grande Cosmetics
  • Duo
  • K18
  • Macadamia Professional
  • SkinJoy
  • ULTRA
  • American Crew
  • B&D
  • bareMinerals
  • HairArt
  • Hayashi
  • Herbacin
  • Sorbie
  • Wella
  • Big Sexy Hair
  • blinc
  • Classic
  • FiberTech
  • Godefroy
  • Keracolor
  • Keratin Complex
  • Nail Tek
  • Punky Colour
  • Style Edit
  • Sukesha
  • SuperNail
  • BabyFoot
  • Berins (Berodin)
  • Cuccio
  • Je Veux
  • L'OREAL
  • Made D'Amore
  • Pravana
  • Seche
  • Sta-Rite
  • D:fi
  • Danger Jones
  • Davina
  • ELC Dao of Hair
  • Gena
  • Hot Tools
  • IBD
  • It's A 10
  • Mastey
  • Mr Pumice
  • Neuma
  • Shuga
  • Smoothies
  • St Tropez
  • WAHL
  • Betty Dain
  • View all Brands

    • Hair

    Everything you need for beautiful hair!

    • Je Veux Styling Glaze
      Quick view

      Je Veux

      Je Veux Glaze Styling Lotion

      A multi tasking styling Lotion that provides nutrients, volume, shine and definition. Great for curls! Can be used as a root lifter, makes blowouts smooth and adds definition and shine to air dried or diffused curls and waves. NO Synthetic frangrance or...

      $24.95
      Choose Options
    • Je Veux Leave in mask
      Quick view

      Je Veux

      Je Veux Leave-In Mask

      Richly moisturizing styling cream protects hair from chlorine, air pollution, UV and thermal damage. NO Synthetic frangrance or color, Parabens, SLS, Petrolatums, Mineral Oil, Urueas, Glutens, Formaldehyde donors, 1,4-Dioxane, Phthalates, Carcinogends...

      $24.95
      Choose Options
    • Loma Firm Hold Hairspray
      Quick view

      Loma

      Loma Firm Hold Hairspray

      Loma finishing tools add shine, texture and hold for fun, funky and creative looks. Excellent finishing spray for all-day hold and incredible shine. For all hair types. May be layered for a firmer hold. Controls static and is humidity resistant...

      $22.95
      Choose Options
    • Loma Forming Paste
      Quick view

      Loma

      Loma Forming Paste

      Mold – Sculpt – Form – Low shine with maximum hold For all hair types This unique clay based Forming Paste will give complete control and holding power to any desired look with a matte finish Aromatherapy of Mango and Orange Key...

      $23.95
      Choose Options
    • Loma Fiber Putty
      Quick view

      Loma

      Loma Fiber Putty

      Texture – Piece – Define Medium shine with a medium to firm hold For all hair types especially fun and funky This medium firm holding fibrous styling putty rocks Aromatherapy of Orange and Tangerine Key Ingredients: Shea Butter...

      $23.95
      Choose Options
    • Loma CrĂ©me Pomade
      Quick view

      Loma

      Loma Créme Pomade

       Shape – Create – Control – Shine For all hair types Medium hold with high shine This creamy rich pomade has the perfect amount of hold and shine to create fun lasting results Water-soluble so it rinses clean with never any...

      $23.95
      Choose Options
    • Loma Volumizing Foam
      Quick view

      Loma

      Loma Volumizing Foam

      Versatile, touchable hold  Builds volume and adds shine Scrunch, smooth or define Thermal and flat iron protection Humidity resistant Seals and protects colored hair Key Ingredients: Aloe Vera Gel – Organic healing and soothing...

      $23.95
      Choose Options
    Compare Selected
    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.