null
Toggle menu
(831) 479-1026
Westside Beauty Supply

20% OFF EVERYTHING!

Use code SPECIAL20 at checkout

FREE SHIPPING on orders over $75

Shop By Category

Shop By Brand

  • Hair
  • Skin
  • Nails
  • Makeup
  • Organic
  • Travel Size
  • Men

    • Shop By Brand

  • dermalogica
  • Enjoy
  • Paul Mitchell
  • Kenra
  • ColorProof
  • Suavecito
  • Redken
  • Moroccanoil
  • Sun Bum
  • Loma
  • Nioxin
  • OPI
  • Pureology
  • DevaCurl
  • Malibu C
  • Crome
  • All-Nutrient
  • GiGi
  • Number 4
  • Sebastian
  • Curls & Potions
  • Joico
  • Biolage
  • No Nothing
  • All Nutrient Care
  • ASP
  • J Beverly Hills
  • Olaplex
  • ABBA
  • AG
  • Palladio
  • Satin
  • X5
  • Formula 18
  • FROMM
  • Matrix
  • Original Sprout
  • Brandon Femme
  • Wavertree & London
  • Ardell
  • Colure
  • Manic Panic
  • Cricket
  • DermOrganic
  • Hempz
  • Pulp Riot
  • Zerran
  • Clairol
  • Grande Cosmetics
  • K18
  • Voesh
  • Duo
  • Macadamia Professional
  • SkinJoy
  • ULTRA
  • American Crew
  • B&D
  • bareMinerals
  • HairArt
  • Hayashi
  • Herbacin
  • Made D'Amore
  • Sorbie
  • Wella
  • Big Sexy Hair
  • blinc
  • Classic
  • FiberTech
  • Godefroy
  • Keracolor
  • Keratin Complex
  • Nail Tek
  • Punky Colour
  • Style Edit
  • Sukesha
  • SuperNail
  • WAHL
  • BabyFoot
  • Berins (Berodin)
  • Cuccio
  • L'OREAL
  • Pravana
  • Seche
  • Sta-Rite
  • D:fi
  • Danger Jones
  • Davina
  • ELC Dao of Hair
  • Gena
  • Hot Tools
  • IBD
  • It's A 10
  • Je Veux
  • Mastey
  • Mr Pumice
  • Neuma
  • Shuga
  • Smoothies
  • St Tropez
  • Betty Dain
  • View all Brands

    • Hair

    Everything you need for beautiful hair!

    • Malibu C Blonde Wellness Remedy Treatment
      Quick view

      Malibu C

      Malibu C Blonde Wellness Hair Remedy

      Total vegan celebrity must-have dramatically intensifies color brilliance for natural, bleached and highlighted blondes. Takes blondes from ashy and brassy to bold and beautiful. Unleash your inner blonde goddess! instantly transforms natural blondes,...

      $4.95 - $44.00
      Choose Options
    • Malibu C Un-Do-Goo Shampoo
      Quick view

      Malibu C

      Malibu C Un-Do-Goo Shampoo

      Superior to clarifying shampoos for the removal of styling product resins from the hair, this uniquely gentle, 100% vegan wellness shampoo blends an exclusive sulfate-free cleansing system with soothing botanicals plus moisture-boosting vitamins to...

      $20.95 - $45.95
      View Details
    • Malibu C Swimmers Wellness Shampoo
      Quick view

      Malibu C

      Malibu C Swimmers Wellness Shampoo

      The top of the line shampoo for both competitive and recreational swimmers alike, this ultra-mild, 100% vegan, rich lathering cleanser is completely free of sulfates and harsh aggressors, yet boasts the ability to combat the damaging effects of harsh...

      $20.95 - $45.95
      Choose Options
    • Malibu C Hard Water Wellness Shampoo
      Quick view

      Malibu C

      Malibu C Hard Water Wellness Shampoo

      The perfect defense against dull, dry, discolored, damaged locks caused by malicious minerals hiding in your water, this 100% vegan super shampoo boasts top-notch cleansing capabilities without harsh chemicals or sulfates and features the sweetly scented...

      $20.95 - $45.95
      Choose Options
    • Malibu C Scalp Wellness Shampoo
      Quick view

      Malibu C

      Malibu C Scalp Wellness Shampoo

      This gentle, 100% vegan scalp shampoo free of harsh chemicals and sulfates does double-duty as it soothes the scalp with pure wellness ingredients to help relieve flaking, itching and irritation while leaving hair full of body and shine.  Essential...

      $20.95 - $45.95
      Choose Options
    • Malibu C Blonde Wellness Shampoo
      Quick view

      Malibu C

      Malibu C Blonde Wellness Shampoo

      A favorite of celebrities and Malibuites alike, this 100% vegan shampoo keeps natural and bleached blondes bright with deep moisturizing capabilities and a stellar signature scent that will have you dreaming of a tropical island paradise. the...

      $20.95 - $45.95
      Choose Options
    • Mailbu C Color Wellness Shampoo
      Quick view

      Malibu C

      Mailbu C Color Wellness Shampoo

      Gently preserve and extend the life and vibrancy of color treated hair with this exclusive moisture-rich, pure wellness cleanser that is 100% vegan and features the sweet, sugared scent of mango and lychee essential oils for an aromatic salon-like...

      $20.95 - $45.95
      Choose Options
    • Malibu C Blonde Wellness Conditioner
      Quick view

      Malibu C

      Malibu C Blonde Wellness Conditioner

      Fabulously famed with paramount conditioning capabilities, this 100% vegan conditioner created especially for natural, highlighted and bleached blondes alike offers a mega-dose of hydrating antioxidants that deeply penetrate and fortify strands for...

      $20.95 - $45.95
      Choose Options
    • Malibu C Color Wellness Conditioner
      Quick view

      Malibu C

      Malibu C Color Wellness Conditioner

      Take color treated hair to a whole new level with this 100% vegan super hydrating color protection and preservation conditioner that readily replenishes vital moisture and yields superior softness and full-blown fabulousness. Say goodbye to dried-out,...

      $20.95 - $45.95
      Choose Options
    • Malibu C Scalp Wellness Conditioner
      Quick view

      Malibu C

      Malibu C Scalp Wellness Conditioner

      Soothe and nurture your sensitive scalp with this 100% vegan calming conditioner that offers your much-needed daily dose of nourishing antioxidants. Free of harsh chemicals, medicines and other hair and scalp drying agents, this cooling conditioner...

      $20.95 - $45.95
      Choose Options
    Compare Selected
    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.