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20% OFF EVERYTHING

Use Code SPECIAL20 

FREE SHIPPING on orders over $75

Shop By Category

  • Hair
    • Hair
    • Accessories
    • Extensions
    • Appliances
      • Appliances
      • Flat Irons
      • Hair Dryers
      • Curling Irons & Stylers
      • Clippers & Trimmers
    • Brushes & Combs
    • Finishing
    • Conditioner
      • Conditioner
      • Cleansing & 2-in-1s
      • Color Depositing
      • Color Protection
      • Curl Enhancing
      • Leave-Ins and Detanglers
      • Moisturizing
      • Repair & Restore
      • Scalp Health
      • Smooth & Defrizz
      • Volumizing
    • Hair Color
      • Hair Color
      • Fashion Colors
      • Permanent
      • Semi & Demi Permanent
      • Temporary
      • Lighteners
      • Developers
      • Additives
      • Tools
    • Perms
    • Hair Kits
    • Haircare with Color
    • Tools
    • Shampoo
      • Shampoo
      • Clarifying
      • Color Depositing
      • Color Protection
      • Curl Enhancing
      • Dry Shampoo
      • Moisturizing
      • Repair & Restore
      • Scalp Health
      • Smooth & Defrizz
      • Volumizing
    • Styling
      • Styling
      • Sprays
      • Gels & Balms
      • Lotions & Creams
      • Mousses & Foams
      • Waxes, Pomades & Pastes
      • Curl Enhancers
      • Serums & Oils
      • Powders
    • Treatments
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    • Skin
    • Acne
    • Body Therapy
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    • Serum
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    • Body Wash
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    • Eye Treatments
    • Lip Care
    • Masks
    • Foot Peels & Masks
    • Anti-Aging
    • Moisturizer
    • Hair Removal
    • Skin Kits
    • Sunscreen
    • Targeted Treatments
    • Teen
    • Toners
    • Tools
  • Nails
    • Nails
    • Polish
    • OPI Infinite Shine
    • Treatments
    • Polish Removers
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all nutrient color plus shampoos all nutrient color plus shampoos
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All Nutrient Care

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Pulp Riot #BlondeAF Bleach Packette Pulp Riot #BlondeAF Bleach Packette
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Manic Panic Hair Coloring Tool Kit Manic Panic hair coloring tool kit contents Manic Panic Hair Coloring Tool Kit Manic Panic hair coloring tool kit contents
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Wella Color Charm Permanent Liquid Haircolor Wella Color Charm Permanent Liquid Haircolor
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Wella

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Shuga Aerosol Leave-In Conditioner Shuga Aerosol Leave-In Conditioner
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Shuga

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Satin Professional Hair Color New Packaging Satin Professional Hair Color Old Packaging Satin Professional Hair Color New Packaging Satin Professional Hair Color Old Packaging
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Sorbie Riche Conditioner Sorbie Riche Conditioner
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Shuga Hair Spray Shuga Hair Spray
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Vinyl Gloves Vinyl Gloves
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Vinyl Gloves - Pair

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Kenra Volume Spray 25 Super Hold Finishing Spray Kenra Volume Spray 25 Super Hold Finishing Spray
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Kenra

Kenra Volume Spray 25 Super Hold Finishing Spray 10oz

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Wella Color Charm Demi Permanent Cream Haircolor Wella Color Charm Demi Permanent Cream Haircolor Wella Color Charm Demi Permanent Cream Haircolor Wella Color Charm Demi Permanent Cream Haircolor
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Sorbie Cleane CS Shampoo & Riche Conditioner Liter Duo Sorbie Cleane CS Shampoo & Riche Conditioner Liter Duo
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Shuga Better Together Leave In & Hair Spray DUO Shuga Better Together Leave In & Hair Spray DUO
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Shuga

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Shuga Hair Spray Duo (2x 9oz) Shuga Hair Spray Duo (2x 9oz)
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Shuga Aerosol Leave-In Conditioner duo Shuga Aerosol Leave-In Conditioner duo
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Shuga

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Paul Mitchell Sheer Hydration Shampoo 10.14oz Paul Mitchell Sheer Hydration Shampoo 10.14oz
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Paul Mitchell

Paul Mitchell Sheer Hydration Shampoo

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Paul Mitchell Sheer Hydrate Conditioner 10.14oz Paul Mitchell Sheer Hydrate Conditioner 10.14oz
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Paul Mitchell

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All Nutrient Ultra + Hairspray All Nutrient Ultra + Hairspray
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All Nutrient Care

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Westside Beauty Supply

GREAT SELECTION

We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

SHOP CONFIDENTLY

We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

CUSTOMER SERVICE

We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

REAL SUPPORT

Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

LOCALLY OWNED

We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.

Contact Us

Westside Beauty
3555 Clares Street
Capitola, CA 95010

(831) 479-1026

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