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Shop By Category

  • Hair
    • Hair
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      • Hair Dryers
      • Curling Irons & Stylers
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    • Brushes & Combs
    • Finishing
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      • Conditioner
      • Cleansing & 2-in-1s
      • Color Depositing
      • Color Protection
      • Curl Enhancing
      • Leave-Ins and Detanglers
      • Moisturizing
      • Repair & Restore
      • Scalp Health
      • Smooth & Defrizz
      • Volumizing
    • Hair Color
      • Hair Color
      • Fashion Colors
      • Permanent
      • Semi & Demi Permanent
      • Temporary
      • Lighteners
      • Developers
      • Additives
      • Tools
    • Perms
    • Hair Kits
    • Haircare with Color
    • Tools
    • Shampoo
      • Shampoo
      • Clarifying
      • Color Depositing
      • Color Protection
      • Curl Enhancing
      • Dry Shampoo
      • Moisturizing
      • Repair & Restore
      • Scalp Health
      • Smooth & Defrizz
      • Volumizing
    • Styling
      • Styling
      • Sprays
      • Gels & Balms
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Westside Beauty Supply

GREAT SELECTION

We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

SHOP CONFIDENTLY

We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

CUSTOMER SERVICE

We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

REAL SUPPORT

Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

LOCALLY OWNED

We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.

Contact Us

Westside Beauty
3555 Clares Street
Capitola, CA 95010

(831) 479-1026

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