null
Toggle menu
(831) 479-1026
Westside Beauty Supply

20% OFF EVERYTHING

Use Code SPECIAL20 

FREE SHIPPING on orders over $75

Shop By Category

Shop By Brand

  • Hair
  • Skin
  • Nails
  • Makeup
  • Organic
  • Travel Size
  • Men

    • Shop By Brand

  • dermalogica
  • Paul Mitchell
  • Enjoy
  • Kenra
  • ColorProof
  • Redken
  • Moroccanoil
  • Sun Bum
  • Nioxin
  • OPI
  • Pureology
  • Suavecito
  • Malibu C
  • DevaCurl
  • Loma
  • All-Nutrient
  • Crome
  • GiGi
  • Curls & Potions
  • Joico
  • Number 4
  • Biolage
  • No Nothing
  • All Nutrient Care
  • J Beverly Hills
  • Olaplex
  • ABBA
  • AG
  • ASP
  • Palladio
  • Satin
  • X5
  • Formula 18
  • FROMM
  • Matrix
  • Original Sprout
  • Wavertree & London
  • Ardell
  • Colure
  • Manic Panic
  • Brandon Femme
  • Cricket
  • Hempz
  • Pulp Riot
  • Zerran
  • Clairol
  • K18
  • Duo
  • Grande Cosmetics
  • Macadamia Professional
  • Sebastian
  • ULTRA
  • American Crew
  • bareMinerals
  • HairArt
  • Herbacin
  • Sorbie
  • Wella
  • Big Sexy Hair
  • blinc
  • Classic
  • FiberTech
  • Godefroy
  • Keratin Complex
  • Made D'Amore
  • Nail Tek
  • Punky Colour
  • Style Edit
  • Sukesha
  • SuperNail
  • WAHL
  • BabyFoot
  • Berins (Berodin)
  • Cuccio
  • L'OREAL
  • Pravana
  • Seche
  • Sta-Rite
  • Walker Tape Co
  • D:fi
  • Danger Jones
  • Davina
  • ELC Dao of Hair
  • Gena
  • Hayashi
  • Hot Tools
  • IBD
  • It's A 10
  • Mr Pumice
  • Neuma
  • Shuga
  • Smoothies
  • St Tropez
  • Betty Dain
  • Biosilk
  • Black Cobra
  • Blue Cross
  • Burmax
  • Clubman
  • Colortrak
  • View all Brands

    • Concentrated Boosters

    Compare Selected
    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.