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Westside Beauty Supply

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    • Gels & Balms

    • Zerran Firm Hold Gel
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      Zerran

      Zerran Firm Hold Gel

      UV and thermal shielding agents enhance this firm support and high volume gel. Non-flaking, alcohol free formula. Firm Gel provides excellent form, firm support and style to your hair. This special alcohol-free formula with natural extracts and...

      $27.00
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    • Crome Super Hold Spike Gel
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      Crome

      Crome Super Hold Spike Gel

      Crome Spike Gel is as stubborn, inflexible and firm as it gets! It’s firm hold grip makes styling a breeze. Put your hair in its place! Defy gravity with this long-lasting hard hold spiking gel that allows you to shape, sculpt, mold, slick or spike...

      $24.95
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    • American Crew Firm Hold Styling Gel
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      American Crew

      American Crew Firm Hold Styling Gel

      An alcohol-free, light hold, styling gel. American Crew Classic Light Hold Styling Gel provides hair with body, sheen and light-hold. Luxuriously condition your scalp with ginseng and sage extract. The alcohol-free, flake-free formula prevents drying of...

      $19.95 - $35.99
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    • Uhai Edge Gel
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      Uhai

      Uhai Edge Gel

      Your favorite edge control, period. Why it is special: Provides long lasting control of your edges with no flaking Lanolin wax ensures your edges are LAID and baobab and castor oil protect your hairline from breakage Founder's...

      $16.95
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    • DevaCurl FlexFactor
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      DevaCurl

      DevaCurl FlexFactor

      Curl Protection & Retention Primer For All Waves, Curls, and Coils FLEX YOUR STYLE Flex your style from blowouts to braids to twist outs and back to your natural texture—while reducing damage by up to 55%! This heat and UV...

      $28.00
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    • Number 4 Support Solution
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      Number 4

      Number 4 Support Solution

      Controls and provides stylistic moral support while nourishing, conditioning and moisturizing during styling and restyling ‘til you feel it is time to get out of the car and actually walk into the party. The perfect product for the most tailored of...

      $8.50 - $32.00
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    • Number 4 Firm Hold Gel
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      Number 4

      Number 4 Firm Hold Gel

      Achieves style, body, control and shine while keeping things flexible and touchable... oh dear! Pause, gasp and continue reading. Its UV Color Protection Power Shield™ makes a stylistic statement with no stickiness or flaking so you can enjoy it...

      $8.50 - $28.00
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.