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American Crew
Innovative products made for men
With a passionate commitment to men's grooming, our purpose is to provide men with the tools they need to explore new ways to incorporate style into their everyday lives.
GREAT SELECTION
We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!
SHOP CONFIDENTLY
We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.
CUSTOMER SERVICE
We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.
REAL SUPPORT
Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.
LOCALLY OWNED
We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.