null
Toggle menu
(831) 479-1026
Westside Beauty Supply

20% OFF EVERYTHING!

Use code SPECIAL20 at checkout

FREE SHIPPING on orders over $75

Shop By Category

Shop By Brand

  • Hair
  • Skin
  • Nails
  • Makeup
  • Organic
  • Travel Size
  • Men

    • Shop By Brand

  • dermalogica
  • Enjoy
  • Paul Mitchell
  • Kenra
  • ColorProof
  • Suavecito
  • Redken
  • Moroccanoil
  • Sun Bum
  • Loma
  • Nioxin
  • OPI
  • Pureology
  • DevaCurl
  • Malibu C
  • Crome
  • GiGi
  • All-Nutrient
  • Number 4
  • Sebastian
  • Curls & Potions
  • Joico
  • Biolage
  • No Nothing
  • All Nutrient Care
  • ASP
  • J Beverly Hills
  • Olaplex
  • ABBA
  • AG
  • Palladio
  • Satin
  • X5
  • FROMM
  • Matrix
  • Original Sprout
  • Brandon Femme
  • Formula 18
  • Wavertree & London
  • Ardell
  • Colure
  • Manic Panic
  • Cricket
  • DermOrganic
  • Hempz
  • Pulp Riot
  • Zerran
  • Clairol
  • Grande Cosmetics
  • Duo
  • K18
  • Macadamia Professional
  • SkinJoy
  • ULTRA
  • American Crew
  • B&D
  • bareMinerals
  • HairArt
  • Hayashi
  • Herbacin
  • Made D'Amore
  • Sorbie
  • Wella
  • Big Sexy Hair
  • blinc
  • Classic
  • FiberTech
  • Godefroy
  • Keracolor
  • Keratin Complex
  • Nail Tek
  • Punky Colour
  • Style Edit
  • Sukesha
  • SuperNail
  • BabyFoot
  • Berins (Berodin)
  • Cuccio
  • L'OREAL
  • Pravana
  • Seche
  • Sta-Rite
  • D:fi
  • Danger Jones
  • Davina
  • ELC Dao of Hair
  • Gena
  • Hot Tools
  • IBD
  • It's A 10
  • Je Veux
  • Mastey
  • Mr Pumice
  • Neuma
  • Shuga
  • Smoothies
  • St Tropez
  • WAHL
  • Betty Dain
  • Biosilk
  • View all Brands

    • Shampoo

    • K18 Detox Shampoo
      Quick view

      K18

      K18 Detox Shampoo

      A color-safe, non-stripping clarifying shampoo with the K18PEPTIDE to gently but effectively remove 99% product buildup, 95% sebum + 76% copper for detoxified, refreshed hair. Features & Benefits:   Deeply cleanses hair and scalp: A...

      $38.95
      Choose Options
    • Crome Blonde In Purple Toning Shampoo
      Quick view

      Crome

      Crome Blonde In Purple Toning Shampoo

      Sulfate Free Purple Toning Shampoo Neutralizes yellow and brassy tones from bleached, highlighted, naturally blonde and silver/gray hair. Features & Benefits: Gently cleanses without harsh sulfates Moisturizes, softens and protects Restores...

      $20.95 - $42.95
      Choose Options
    • Zerran Blue Shampoo
      Quick view

      Zerran

      Zerran Blue Shampoo

      Banishes brassiness, keeping blondes and silver cool and sparkling. Enhanced with blue Chamomile Oil and strengthening proteins. Blue shampoo is designed to take the yellow or brassy color from grey, platinum or blond hair with a unique formula of...

      $22.00
      View Details
    • Zerran Botanum Shampoo 8oz
      Quick view

      Zerran

      Zerran Botanum Shampoo

      Botanum is a cream cleansing shampoo for chemically treated hair, created to gently cleanse and soothe your scalp using natural ingredients. This unique vegan formula aligns chemically distorted cuticles and assists in the structural renewal of the...

      $18.95 - $47.95
      View Details
    • Zerran Moisturizing Shampoo Liter
      Quick view

      Zerran

      Zerran Moisturizing Shampoo

      This ultra-moisturizing shampoo is specially formulated to maintain hair after a chemical service. It’s also the perfect way to keep curly or wavy hair healthy and frizz-free. Contains natural extracts of licorice, chamomile, ginkgo biloba, yarrow,...

      $47.95
      View Details
    Compare Selected
    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.