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Westside Beauty Supply

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    • Shampoo

    • Number 4 Volumizing Shampoo
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      Number 4

      Number 4 Volumizing Shampoo

      It’s all about big hair, darling, big hair. We have brought the word cationic back into the stylistic tableau, as it charges onto your hair shaft providing positive and negative tiny little explosions that repel each other, creating enhanced hair...

      $8.95 - $40.95
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    • Redken Frizz Dismiss Shampoo NEW packaging Redken Frizz Dismiss Shampoo
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      Redken

      Redken Frizz Dismiss Shampoo

      Frizz Dismiss Shampoo is a Sodium Chloride- Free and Sulfate-Free shampoo that fights frizz and enhances shine. Redken Frizz Dismiss Shampoo is anti-frizz shampoo with a gentle, sulfate & sodium chloride free formula. This shampoo is formulated...

      $27.95 - $55.95
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    • Sun Bum Purple Blonde Toning Shampoo
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      Sun Bum

      Sun Bum Purple Blonde Toning Shampoo

      Our Blonde Purple Shampoo is specifically formulated to gently cleanse your hair while using Blue Spirulina and Violet Extract to brighten and tone its color. This special blend infuses your hair with moisturizing nutrients that help prevent dryness and...

      $9.99
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    • Joico HydraSplash Hydrating Shampoo
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      Joico

      Joico HydraSplash Hydrating Shampoo

      Even fine-to-medium hair gets thirsty…and deserves a tall drink of water that doesn’t make it fall flat. The luxurious lather of HydraSplash Hydrating Shampoo swiftly cleanses away residue without stripping much-needed natural moisture,...

      $29.95
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    • Nioxin Scalp Relief Cleanser
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      Nioxin

      Nioxin Scalp Relief Cleanser

      For Sensitive dry and itchy scalp The Nioxin Scalp Relief shampoo is the first step of a three part regimen, specially formulated to cleanse the hair gently, while soothing the scalp immediately from dryness, itchiness and sensitivity. Formulated...

      $23.00
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    • Nioxin Scalp Relief Kit
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      Nioxin

      Nioxin Scalp Relief Kit

      SOOTHES THE SCALP WHILE HELPING THICKEN THE HAIR FROM THE 1ST USE FREE OF PARABENS, SULFATES AND COLORANTS More than ¾ of consumers who tried it felt their scalp relieved and comforted**Based on a consumer test, where subjects with scalp...

      $45.50
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    • Suavecito Daily Shampoo
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      Suavecito

      Suavecito Daily Shampoo

      This premium Daily Shampoo contains soothing Sage Oil and Chamomile to gently cleanse hair and prevent dry, itchy scalp. The Sulfate Free formula will not damage or dry out your hair and helps to keep your locks looking and feeling healthy. Directions:...

      $13.95
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    • Keracolor Color + Clenditioner
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      Keracolor

      Keracolor Color + Clenditioner

      All in one Cleanser, color and conditioner Vibrant color on pre-lightened hair Refresh faded color between touch-ups Use as a toner to remove unwanted tones or intensify others Can be layered to create more intense color Sulfate, paraben and...

      $23.95
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    • Enjoy Holistic D-Lux Shampoo
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      Enjoy

      Enjoy Holistic D-Lux Shampoo

      pH 4.0-5.0 D-Lux Shampoo strengthens while giving the hair a luxurious experience. Great for thick, coarse and curly hair. Directions for Use: Wet hair. Apply shampoo, work into hair and scalp, then rinse. For more intense...

      $31.95 - $75.95
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    • Neuma reNeu Clarifying Shampoo new packaging Neuma reNeu Clarifying Shampoo old packaging
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      Neuma

      Neuma reNeu Clarifying Shampoo

      Sulfate-free, color-extending formula for all hair and scalp types Lightweight, nourishing removes product build up from hair and scalp while detangling and smoothing Sunflower seed oil balances oily hair & scalp Peppermint Leaf reduces...

      $43.95 - $109.95
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    • Olaplex No.4 Bond Maintenance Shampoo
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      Olaplex

      Olaplex No.4 Bond Maintenance Shampoo

      A highly-nourishing and reparative shampoo. N°4 Shampoo repairs and protects hair from everyday stresses — including damaged hair, split ends, and frizz — by re-linking broken bonds. Leaves hair easier to manage, shinier and healthier...

      $32.99 - $96.99
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.