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(831) 479-1026
Westside Beauty Supply

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    • Shampoo

    • ColorProof Smooth Shampoo
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      ColorProof

      ColorProof Smooth Shampoo

      Gently cleanse and nourish with this frizz-fighting shampoo for ultra-smooth and vibrant hair. Aroma: White Tea • Extremely gentle and non-stripping cleansing formula • Calms unruly frizz, sealing in moisture and shine • Leaves hair...

      $11.95 - $100.95
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    • ColorProof Volume Shampoo
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      ColorProof

      ColorProof Volume Shampoo

      Gently cleanse and nourish hair with featherlight moisture, lasting body and color protection. Aroma: White Nectarine • Provides featherlight volume while gently cleansing • Delivers body, fullness and healthy shine • Perfect for daily...

      $10.95 - $92.95
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    • ColorProof Moisture Shampoo
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      ColorProof

      ColorProof Moisture Shampoo

      Gently cleanse and nourish hair with vital moisture and lasting color protection. Aromas: Mojito Mint • Rehydrates and replenishes dry hair • Infuses lightweight moisture, vitality, and healthy shine • Perfect for daily use • Helps...

      $10.95 - $92.95
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    • ColorProof Baobab Recovery Shampoo
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      ColorProof

      ColorProof Baobab Recovery Shampoo

      Gently cleanse and fortify to help strengthen, smooth and revitalize while protecting hair color. Aroma: Peppercorn Patchouli • Helps fortify, strengthen and increase hair’s elasticity • Delivers exceptional hydration from root-to-tip...

      $12.95 - $44.95
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    • ColorProof Clear It Up Shampoo
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      ColorProof

      ColorProof Clear It Up Shampoo

      Gently clarify, renew and remove color-dulling build-up. Leaves hair amazingly clean, soft and vibrant. Aromas: Coconut & Lemongrass • Extremely gentle and non-stripping, unlike other clarifiers • Revives hair, leaving it clean,...

      $10.95 - $93.95
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    • Number 4 Clarifying Shampoo
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      Number 4

      Number 4 Clarifying Shampoo

      A deep cleansing solution. Its unique, low lather formula doesn't strip moisture or color but does strip absurd faux pas. Nutritive to scalp, hair and shower décor. It is the perfect go-to product for anyone desiring a deeper clean without...

      $8.95 - $38.95
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    • Number 4 Hydrating Shampoo
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      Number 4

      Number 4 Hydrating Shampoo

      Moisturizes and color protects while replenishing splendor. Vitamin B5 properties create shine and condition, improving hair’s bourgeoisie strength and keeping it clean from any stylistic sin. It is the perfect shampoo for anyone with hair in need...

      $8.95 - $40.95
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.