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Shop By Category

  • Hair
    • Hair
    • Accessories
    • Extensions
    • Appliances
      • Appliances
      • Flat Irons
      • Hair Dryers
      • Curling Irons & Stylers
      • Clippers & Trimmers
    • Brushes & Combs
    • Finishing
    • Conditioner
      • Conditioner
      • Cleansing & 2-in-1s
      • Color Depositing
      • Color Protection
      • Curl Enhancing
      • Leave-Ins and Detanglers
      • Moisturizing
      • Repair & Restore
      • Scalp Health
      • Smooth & Defrizz
      • Volumizing
    • Hair Color
      • Hair Color
      • Fashion Colors
      • Permanent
      • Semi & Demi Permanent
      • Temporary
      • Lighteners
      • Developers
      • Additives
      • Tools
    • Perms
    • Hair Kits
    • Haircare with Color
    • Tools
    • Shampoo
      • Shampoo
      • Clarifying
      • Color Depositing
      • Color Protection
      • Curl Enhancing
      • Dry Shampoo
      • Moisturizing
      • Repair & Restore
      • Scalp Health
      • Smooth & Defrizz
      • Volumizing
    • Styling
      • Styling
      • Sprays
      • Gels & Balms
      • Lotions & Creams
      • Mousses & Foams
      • Waxes, Pomades & Pastes
      • Curl Enhancers
      • Serums & Oils
      • Powders
    • Treatments
  • Skin
    • Skin
    • Acne
    • Body Therapy
    • Exfoliants
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    • Serum
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    • Body Wash
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    • Eye Treatments
    • Lip Care
    • Masks
    • Foot Peels & Masks
    • Anti-Aging
    • Moisturizer
    • Hair Removal
    • Skin Kits
    • Sunscreen
    • Targeted Treatments
    • Teen
    • Toners
    • Tools
  • Nails
    • Nails
    • Polish
    • OPI Infinite Shine
    • Treatments
    • Polish Removers
    • Shaping
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Featured Products

K18 Astrolift Repairative Volume Spray K18 Astrolift Repairative Volume Spray
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Pulp Riot Sin City Collection pulp riot vintage vegas swatch Pulp Riot Sin City Collection pulp riot vintage vegas swatch
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Pulp Riot

NEW Pulp Riot Sin City Semi Permanent Hair Color

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Pulp Riot

Pulp Riot Semi Permanent Hair Color

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Shuga Hair Spray Shuga Hair Spray
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Shuga

Shuga Hair Spray

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Wella Color Charm Permanent Liquid Haircolor Wella Color Charm Permanent Liquid Haircolor
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Wella

Wella Color Charm Permanent Liquid Haircolor

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Shuga Aerosol Leave-In Conditioner Shuga Aerosol Leave-In Conditioner
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Shuga

Shuga Aerosol Leave-In Conditioner

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Satin Professional Hair Color New Packaging Satin Professional Hair Color Old Packaging Satin Professional Hair Color New Packaging Satin Professional Hair Color Old Packaging
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Satin

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Shuga Hair Spray Shuga Hair Spray
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Sorbie Riche Conditioner Sorbie Riche Conditioner
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Vinyl Gloves Vinyl Gloves
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Vinyl Gloves - Pair

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Kenra Volume Spray 25 Super Hold Finishing Spray Kenra Volume Spray 25 Super Hold Finishing Spray
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Kenra

Kenra Volume Spray 25 Super Hold Finishing Spray 10oz

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Wella Color Charm Demi Permanent Cream Haircolor Wella Color Charm Demi Permanent Cream Haircolor Wella Color Charm Demi Permanent Cream Haircolor Wella Color Charm Demi Permanent Cream Haircolor
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Wella

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New Products

Pravana ChromaSilk NEONS Semi Permanent Haircolor Pravana ChromaSilk NEONS Semi Permanent Haircolor
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Pravana ChromaSilk PASTELS Semi Permanent Haircolor Pravana ChromaSilk PASTELS Semi Permanent Haircolor
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Pravana Vivids Pravana Vivids
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Danger Jones Color Remover Danger Jones Color Remover
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Danger Jones

Danger Jones Color Remover

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dermalogica Biolumin-C Heat Aging Protector SPF 50 dermalogica Biolumin-C Heat Aging Protector SPF 50
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dermalogica

dermalogica Biolumin-C Heat Aging Protector SPF 50

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K18 Detox Shampoo K18 Detox Shampoo
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K18

K18 Detox Shampoo

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K18 Astrolift Repairative Volume Spray K18 Astrolift Repairative Volume Spray
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K18

K18 Astrolift Repairative Volume Spray

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Sukesha Max Hold Hair Spray Sukesha Max Hold Hair Spray
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Sukesha Max Hold Hair Spray

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Westside Beauty Supply

GREAT SELECTION

We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

SHOP CONFIDENTLY

We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

CUSTOMER SERVICE

We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

REAL SUPPORT

Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

LOCALLY OWNED

We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.

Contact Us

Westside Beauty
3555 Clares Street
Capitola, CA 95010

(831) 479-1026

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