Product Description
Be a boss in gloss. Nothing boosts confidence like finding that perfect shade and stepping out with rich, glossy hair. Wella Color Charm Demi-Permanent Color offers shiny, healthy looking color with less damage.* Featuring Shea Butter, our formula is gentler on all hair textures* and free of animal derived ingredients, ammonia, gluten, parabens, and phthalates. Safe, quick, and easy to apply, Wella Color Charm Demi-Permanent Color is perfect for in-between salon visits. Now you can blend grays, gloss, tone, refresh, or enhance your color on your own terms. Results last up to 24 washes.** With our new color-coded packaging for at-a-glance navigation and selection, finding your ideal shade has never been easier. From vibrant, commanding reds and violets to flawlessly toned blondes and gorgeous brunettes, we’ve got your perfect shade. Love your current color but want to make it shine? Our Clear shade adds eye-catching gloss to any color. We give you the color to be a boss in gloss. Create With Confidence.
- Refresh faded color for shiny, healthy-looking color with less damage vs. permanent color
- Free of ammonia, parabens, gluten, phthalates & animal-derived ingredients
- Gentle to use after lightening, permanent wave or chemical relaxing services
- Tone highlights and add new richness or fashion tones to your existing color
- Gentler for all hair textures vs. permanent color
- Pleasant Fragrance with shea butter
Always use 10 volume Wella Color Charm Developer with Color Charm Demi-Permanent Hair Color for optimal results
Directions for use: Mix 1 part (2oz.) Wella Color Charm Demi-Permanent to 2 parts (4oz.) 10 volume Wella Color Charm Developer in a non-metal bowl or bottle. Apply color mixture starting at the roots, thoroughly distributing through lengths and ends. Let the color develop for 20 minutes without heat. Rinse the color out of the hair until water runs clear, shampoo and condition.
(*vs. permanent color **depending on your hair type)
Ingredients
AQUA/WATER/EAU, CETEARYL ALCOHOL, LAURETH-3, SODIUM LAURETH SULFATE, ETHANOLAMINE, GLYCERYL STEARATE SE, TOLUENE-2,5-DIAMINE SULFATE, DECYLTETRADECANOL, SODIUM LAURYL SULFATE, SODIUM SULFATE, RESORCINOL, HYDROXYETHYL-3,4-METHYLENEDIOXYANILINE HCL,PARFUM/FRAGRANCE, SODIUM SULFITE, M-AMINOPHENOL,SODIUM HYDROXIDE, ASCORBIC ACID, DISODIUME DTA, 2-METHYLRESORCINOL, HEXYL CINNAMAL, BUTYROSPERMUM PARKII (SHEA) BUTTER, CITRIC ACID.Product Videos
Custom Field
Product Reviews
2 Reviews
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Wella
Color Charms provides good grey blending with beautiful color.
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A little gray is ok....
I started using these when I was getting some gray hair and it does work well to blend them. You don't get total coverage, but it makes some of them look more like highlights and that's pretty nice too as long as you don't pick colors darker than our hair. I am starting to get more gray now so I will probably have to switch to something else, but for now, this has been a good, consistent hair color.