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Westside Beauty Supply

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    • Shampoo

    • DevaCurl Buildup Buster
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      DevaCurl

      DevaCurl Buildup Buster

      Gentle Clarifying Cleanser For All Waves, Curls, and Coils MAKE A FRESH START This non-stripping cleanser with the Clarifying Complex helps remove product buildup on all curl types. Fragrance:Aqua Bliss; A comforting, spa-like scent that starts with...

      $39.95
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    • Kenra Platinum Dry Shampoo
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      Kenra

      Kenra Platinum Dry Shampoo

      Instantly revives and refreshes hair - no water required Saves time and extends color or blow-outs by reducing the need to shampoo as frequently Keeps styles looking fresh and full by absorbing oil that can weigh hair down

      $24.95
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    • Kenra Clarifying Shampoo
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      Kenra

      Kenra Clarifying Shampoo

      Restores hair's natural radiance by removing dulling deposits and build-up Deeply cleanses to remove dulling deposits without drying hair or harming color Brightens highlighted, bleached or gray hair  Gentle for everyday use &...

      $21.95 - $47.95
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    • Sorbie Riche Shampoo
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      Sorbie

      Sorbie Riche Shampoo

      Sorbie is back with new packaging & updated formulas. Riche Shampoo contains a daily gentle moisturizing formula packed with fatty acids and hydrogenated moisturizers that nourish the scalp and remove hair spray or styling build-up without drying...

      $24.95 - $54.95
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    • Sorbie Cleane Shampoo
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      Sorbie

      Sorbie Cleane Shampoo

      Sorbie is back with new packaging & updated formulas. Cleane Shampoo is formulated with Pro-Vitamin B5 to strengthen and rejuvenate hair structure.It adds and seals in moisture to give your hair the fullness, shine and movement. Formulated for all...

      $24.95 - $54.95
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    • AG Sterling Sliver Toning Shampoo New Packaging AG Sterling Sliver Toning Shampoo Old Packaging
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      AG

      AG Sterling Sliver Toning Shampoo

      Sterling Silver is specially formulated to eliminate brassy, yellow tones from blonde and silver hair. With its unique violet base, this mild toning shampoo removes dullness and brassiness, leaving blonde and silver hair looking cleaner and brighter. pH...

      $29.95 - $69.95
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.