null
Toggle menu
(831) 479-1026
Westside Beauty Supply

20% OFF EVERYTHING!

Use code SPECIAL20 at checkout

FREE SHIPPING on orders over $75

Shop By Category

Shop By Brand

  • Hair
  • Skin
  • Nails
  • Makeup
  • Organic
  • Earth-friendly
  • Travel Size
  • Men

    • Shop By Brand

  • dermalogica
  • Paul Mitchell
  • Enjoy
  • ColorProof
  • AG
  • DevaCurl
  • Kenra
  • Sun Bum
  • Redken
  • Moroccanoil
  • J Beverly Hills
  • Joico
  • It's A 10
  • Suavecito
  • glo Skin Beauty
  • Loma
  • Nioxin
  • OPI
  • Pureology
  • ABBA
  • Sebastian
  • GiGi
  • Malibu C
  • Crome
  • All-Nutrient
  • Number 4
  • Curls & Potions
  • American Crew
  • Biolage
  • Living proof
  • No Nothing
  • All Nutrient Care
  • ASP
  • Lanza
  • Alterna
  • bareMinerals
  • Matrix
  • Olaplex
  • Aquage
  • Original Sprout
  • Palladio
  • Satin
  • X5
  • Big Sexy Hair
  • Formula 18
  • FROMM
  • Hempz
  • Ardell
  • Brandon Femme
  • Celeb Luxury
  • Colure
  • Grande Cosmetics
  • Macadamia Professional
  • Manic Panic
  • Neuma
  • Wavertree & London
  • Cricket
  • DermOrganic
  • Pulp Riot
  • Zerran
  • blinc
  • CHI
  • Clairol
  • Keratin Complex
  • KMS
  • Uhai
  • Duo
  • Herbacin
  • Punky Colour
  • SkinJoy
  • The Crème Shop
  • ULTRA
  • B&D
  • HairArt
  • Hayashi
  • Je Veux
  • Nail Tek
  • Sorbie
  • Style Edit
  • Wella
  • BODE
  • Classic
  • FiberTech
  • Godefroy
  • K18
  • Keracolor
  • Onesta
  • Sta-Rite
  • SuperNail
  • The Pastel Shop
  • BabyFoot
  • Berins (Berodin)
  • Cuccio
  • DeMert
  • Hot Tools
  • L'OREAL
  • LastObject
  • Marianna
  • Schwartzkopf
  • Seche
  • View all Brands

    • Shampoo

    • Colure Super Cool Blonde Shampoo
      Quick view

      Colure

      Colure Super Cool Blonde Shampoo

      This 100% vegan formula enriched with COLURE’s Organic Super Complex, revives hair color vibrancy and Its youthful appearance. A luxurious violet shampoo that eliminates yellow tones in Blonde, grey, and white hair. Eliminates brassy tones,...

      $29.95
      Choose Options
    • Enjoy Sulfate Free Balancing Shampoo
      Quick view

      Enjoy

      Enjoy Sulfate Free Balancing Shampoo

      pH 4.5-5.5 Previously called Sulfate Free Shampoo. NEW name, NEW packaging, same GREAT formula. Cleanse and strengthen all hair types with this gentle shampoo. Give the hair strength, smoothness, shine, and frizz control with Cleanse Sensor technology...

      $20.95 - $50.95
      Choose Options
    • Enjoy Clarifying Shampoo
      Quick view

      Enjoy

      Enjoy Clarifying Shampoo

      pH 4.5-5.5 | Sulfate Free Uniquely designed to thoroughly cleanse the hair without compromising your color or chemical services. One-Step Clarifying and Chelating Shampoo. Removes Product Build-Up, Medication, Chlorine and Minerals from Hard Water...

      $20.95 - $50.95
      Choose Options
    • ABBA Always Fresh Dry Shampoo
      Quick view

      ABBA

      ABBA Always Fresh Dry Shampoo

      ABBA Always Fresh Dry Shampoo is the perfect workout companion. Designed to cleanse and refresh the hair between shampoos, this light weight formula helps to prevent salt build up on the hair from sweat. It also gives hair a natural lift with light...

      $22.00
      Choose Options
    • Loma Violet Shampoo
      Quick view

      Loma

      Loma Violet Shampoo

      Loma Violet Shampoo brightens blond and grey hair while neutralizing yellow to brassy tones. Features: Rich with Aloemoist Complex Blue-violet pigmented Aromatherapy of Vanilla Bean and Blood Orange

      $9.50 - $42.00
      Choose Options
    • Keracolor Clenditioner
      Quick view

      Keracolor

      Keracolor Clenditioner

      Keracolor Clenditioner is a conditioning cleanser that replaces your traditional shampoo. Clenditioning your hair retains essential oils, and locks in color while gently whisking away dirt with a no-lather whisper. Sulfate, paraben and cruelty free...

      $22.00
      View Details
    • DevaCurl Wash Day Wonder Detangler
      Quick view

      DevaCurl

      DevaCurl Wash Day Wonder Detangler

      Time-Saving Slip Detangler For Medium to Coarse Waves, Curls, and Coils CUT YOUR DETANGLING TIME! This slip-enhancing formula with the Tangle-Release Complex melts away tangles to ease wash day and styling so tangle-prone curls are softer and more...

      $37.95
      View Details
    • CHI Keratin Reconstructing Shampoo
      Quick view

      CHI

      CHI Keratin Reconstructing Shampoo

      Gently cleanses and reconstructs damaged hair by replenishing natural keratin levels, while strengthening and sealing the cuticle, helping to protect against future damage. Promotes long-lasting, healthier hair Adds shine and elasticity Helps...

      $16.50
      Choose Options
    Compare Selected
    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.