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Westside Beauty Supply

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    • Gels & Balms

    • Number 4 Smoothing Balm
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      Number 4

      Number 4 Smoothing Balm

      With the ability to tackle complex textures of frizzy, wavy, unruly locks, Smoothing Balm reshapes hair into soft, touchable, polished styles. Fluoro technology makes it all possible with the ability to create the tiniest smoothing molecules that enable...

      $9.95 - $34.95
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    • Eco Style Krystal Styling Gel
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      Eco Style

      Eco Style Krystal Styling Gel

      Eco Style Krystal styling gel is a strong hold styling gel that is ideal for any hair type and color. This weightless hair gel product provides gravity-defying hold and adds body & shine to all styles. Krystal Gel is water based to deliver moisture...

      $12.95
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    • Enjoy Volumizing Elixir
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      Enjoy

      Enjoy Volumizing Elixir

      This formula styles effortlessly, adding density and texture to fine hair. Gives hair incredible body with long lasting hold. Directions for Use: On clean damp hair, squeeze a small amount into hands and emulsify. Apply to hair and...

      $27.95
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    • DevaCurl Defining Spray Gel
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      DevaCurl

      DevaCurl Defining Spray Gel

      Strong Hold No-Crunch Styler For All Waves, Curls, and Coils NEED A TEXTURE BOOST? Previously Curl Maker, now Defining Spray Gel. This non-flaking formula with a strong curl-locking blend provides definition to enhance your natural texture...

      $31.95
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    • KMS Hair Play Styling Gel
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      KMS

      KMS Hair Play Styling Gel

      WHAT’S SO SPECIAL ABOUT IT?• Provides glossy shine• Gives long-lasting hold and control• No flaking or build-upHOW DO I USE IT?Work through towel-dried hair and blow-dry. For a wet look, allow to air-dry.WHAT’S IN IT?Innovative...

      $19.95 - $34.95
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    • Redken Brews Men's Extra Clean Hold Gel
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      Redken

      Redken Brews Men's Extra Clean Hold Gel

      Redken Brews Extra Clean Gel provides men's hairstyles with lightweight control and a barely there, no crunch finish. The lightweight formula offers an extra clean feel to guarantee a smooth hold for your style with no stickiness or flakey residue...

      $22.95
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.