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Westside Beauty Supply

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    • Hair

    Everything you need for beautiful hair!

    • AG Curl Recoil Curl Activator 
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      AG

      AG Curl Recoil Curl Activator

      Nothing defines, maintains and moisturizes curls like AG Recoil. Rich in our exclusive Curl Creating Complex (C3), Recoil separates and holds without stiffness or stickiness, even in high humidity. Curl Factor: 1 2 3 4 5 Recoil curl activator is made...

      $22.00 - $46.50
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    • AG Curl Mousse Gel
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      AG

      AG Curl Mousse Gel

      Our lightweight mousse gel provides firm-hold, curl retention and definition with long-lasting shine. Silk protein adds moisture, strength and elasticity, while panthenol conditions and adds body. Curl Factor: 4/5 Alcohol-free – formulated in...

      $29.95
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    • AG Curl Spray Gel Thermal Setting Spray
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      AG

      AG Curl Spray Gel Thermal Setting Spray

      Spray Gel creates long lasting, flexible hold and shine. Can be used with curling irons, hot rollers, or a round brush and blow dryer to create soft or firm curls. Loaded with silk and keratin protein for strength, Spray Gel also acts as a thermal...

      $27.95
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    • AG Curl Liquid Effects Styling Lotion
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      AG

      AG Curl Liquid Effects Styling Lotion

      Specially formulated for thick, coarse or harder to control hair, Liquid Effects can be used as a foundational tool to get control of your hair. Long-lasting hold and humidity-resistant, this alcohol-free lotion is loaded with proteins to bring back...

      $26.95
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    • AG Curl Details Defining Cream New Packaging AG Curl Details Defining Cream Old Packaging
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      AG

      AG Curl Details Defining Cream

      A true multitasking product, Details is infused with AG’s Curl Creating Complex (C3) to calm frizz, define curls, add texture and shine with soft control. This defining cream can be used on just-washed hair to achieve soft waves or that second...

      $27.95
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    • AG Curl Trigger Curl Defining Spray
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      AG

      AG Curl Trigger Curl Defining Spray

      Ideal for fine hair, Curl Trigger instantly creates moisture-rich curls and waves. Formulated with our exclusive Curl Creating Complex (C3) and fortified with sea vegetable extract, this curl defining spray encourages soft, loose texture. Alcohol-free,...

      $27.95
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    • AG Curl Beach Bomb Texture Cream
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      AG

      AG Curl Beach Bomb Texture Cream

      Beach Bomb creates bombshell-worthy waves that are natural, full of texture and incredibly sexy. This lightweight, alcohol-free cream is infused with keratin protein, silk amino acids and our C3 Complex to condition and keep your hair healthy while...

      $29.95
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    • AG Therapy Renew Clarifying Shampoo
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      AG

      AG Therapy Renew Clarifying Shampoo

      The ideal swimmer’s shampoo, Renew gently removes chlorine, product buildup and damaging mineral deposits. Its gentle formula is colour-safe and leaves hair with renewed manageability. pH 4.5-5.5 Tetrasodium EDTA – effectively removes...

      $26.95 - $69.95
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    • AG Sterling Silver Toning Conditioner New Packaging AG Sterling Silver Toning Conditioner Old Packaging
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      AG

      AG Sterling Silver Toning Conditioner

      Formulated to eliminate brassy yellow tones from blonde and silver hair with its unique violet base, our toning conditioner provides intense moisture, condition and luster to hair. Sterling Silver Conditioner contains a non-staining violet base that...

      $26.95 - $69.95
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    • AG Sterling Sliver Toning Shampoo New Packaging AG Sterling Sliver Toning Shampoo Old Packaging
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      AG

      AG Sterling Sliver Toning Shampoo

      Sterling Silver is specially formulated to eliminate brassy, yellow tones from blonde and silver hair. With its unique violet base, this mild toning shampoo removes dullness and brassiness, leaving blonde and silver hair looking cleaner and brighter. pH...

      $26.95 - $69.95
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    • Colour Savior Conditioner
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      AG

      AG Colour Care Colour Savior Conditioner

      This rich, creamy conditioner contains a blend of protein, amino acids and moisturizers to feed, repair and revitalize coloured hair. It contains AG’s exclusive CARE Complex, providing both UV and free-radical protection. Colour Savour Conditioner...

      $29.95 - $69.95
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.