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Westside Beauty Supply

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    • Hair

    Everything you need for beautiful hair!

    • Joico JoiGel Medium Styling Gel
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      Joico

      Joico JoiGel Medium Styling Gel

      You want hold. You want shine. You want pliability and movement. But you don’t want someone saying, “Hey, you’ve got product in your hair.” Which is exactly why you will adore our right-in-the-middle Styling Gel, designed to...

      $19.95
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    • Joico JoiGel Firm Styling Gel
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      Joico

      Joico JoiGel Firm Styling Gel

      We understand: Your hair is tough, tenacious, thick, even coarse at times; it needs a Styling Gel that will fearlessly stand up to its feistiness. And that’s why we developed our firm-hold formula… so supportive, it gives those spirited...

      $19.95
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    • Joico K-PAK Clarifying Shampoo
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      Joico

      Joico K-PAK Clarifying Shampoo

      You’re a product junkie and need a hair detox. You shampoo once a week and want a formula that goes deep. You’d like to change your color big-time and greet that chemical service with the purest hair possible. It’s times like this when...

      $23.95
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    • Joico Moisture Recovery Shampoo
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      Joico

      Joico Moisture Recovery Shampoo

      You know what it’s like to be thirsty and parched; grateful for a long, tall drink of water to rehydrate you in minutes. Your hair knows what that’s like, too… and it will literally lap up the hydration that our Moisture Recovery...

      $23.95 - $44.95
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    • Joico Moisture Recovery Conditioner
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      Joico

      Joico Moisture Recovery Conditioner

      Funny how wet hair can be dry; but, believe us, it can… especially after daily shampoos that zap locks of much-needed moisture. Fortunately, it only takes a minute for our intensely-hydrating Recovery Conditioner to come to the rescue and inject a...

      $24.95 - $45.95
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    • Joico K-PAK Reconstructing Shampoo
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      Joico

      Joico K-PAK Reconstructing Shampoo

      To say that K-PAK shampoo “cleanses your hair,” is like saying a Chanel coat “keeps you warm.” Sure, it gets the grime out… but it also turns your cleansing into the first step of a reconstruction process specifically...

      $23.95 - $44.95
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    • Joico K-PAK Reconstructor
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      Joico

      Joico K-PAK Reconstructor

      Everyone has their favorite product, but our award-winning, Deep-Penetrating Reconstructor has a loyal following that’s truly unparalleled. The reason? In just five minutes (The 5-minute miracle!), this powerful combination of amino acids rebuilds...

      $28.95 - $64.95
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    • Joico K-PAK Reconstructing Conditioner
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      Joico

      Joico K-PAK Reconstructing Conditioner

      We’re on a mission to repair hair that’s been assaulted by the rigors of, well, everything. Could be an obsessive relationship with your flat iron; or a few too many trysts with hot rollers; or going blonde, blonde, and blonder. But when the...

      $24.95 - $45.95
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    • Joico K-PAK Color Therapy Shampoo
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      Joico

      Joico K-PAK Color Therapy Shampoo

      When you’ve shelled out big bucks for a color service – and finally nailed that perfect shade, shine, and intensity – the last thing you want is an ordinary shampoo that washes your investment right down the drain. Literally. And...

      $23.95 - $44.95
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    • Joico K-PAK Color Therapy Conditioner
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      Joico

      Joico K-PAK Color Therapy Conditioner

      You can choose a shampoo that avoids stripping hair of beautiful, new color… but you’ll double your efforts if you reach for our companion conditioner. It not only protects your color investment (which, we know, is not insignificant these...

      $24.95 - $45.95
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.