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Westside Beauty Supply

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    • Hair

    Everything you need for beautiful hair!

    • Aquage Uplifting Foam
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      Aquage

      Aquage Uplifting Foam

      Weightless volume-building styling product Pinpoint delivery system concentrates the spray pattern at the root area for maximum volume and lift away from the scalp To create maximum lift and volume while blow-drying Hair will remain soft and pliable...

      $7.50 - $20.00
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    • Aquage Thickening SprayGel
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      Aquage

      Aquage Thickening SprayGel

      Revolutionary, firm-hold, styling spray utilizes breakthrough Ultraflex®polymer technology Unique formula dramatically thickens and strengthens fine, thin hair that lacks body and vitality Ideal for use on short to medium length styles

      $6.25 - $18.00
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    • Aquage Straightening UltraGel
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      Aquage

      Aquage Straightening UltraGel

      Blend of ultra-light silicones and sea fennel oil for blow drying curly and unruly hair Unique styling gel transforms hard to manage hair into smooth, silky- straight texture Provides excellent slip during blow-drying Smoothes, silkens and...

      $26.00
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    • Aquage SeaExtend Volumizing Conditioner
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      Aquage

      Aquage SeaExtend Volumizing Conditioner

      A gentle, luxurious conditioner that prevents haircolor fade and thermal heat styling Dual color protection that restores hair to its ultimate condition and protects against thermal styling damage SeaExtend formula seals color in – an intensive...

      $6.25 - $26.00
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    • Aquage Sea Salt Texturizing Spray
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      Aquage

      Aquage Sea Salt Texturizing Spray

      Volume-building styling spray infused with magnesium-rich Dead Sea salts adds thickness and helps creates random texture Provides firm-hold and dramatically increases volume without stiffness Enhances strand separation and definition

      $6.25 - $18.00
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    • Aquage Defining Gel
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      Aquage

      Aquage Defining Gel

      Flexible hold gel unites hair strands, controls curl, defines texture and eliminates frizz Designed to be used on wet hair Gives curls ultimate hold and control, leaving strands with a high gloss finish Ideal product for naturally...

      $6.25 - $18.00
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    • Aquage Curl Defining Creme
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      Aquage

      Aquage Curl Defining Creme

      A highly-emollient styling creme that moisturizes strands as it creates soft, silky diffused curls without frizz Eliminates frizz on naturally curly or permed hair Defines strands while keeping curls soft, silky and pliable

      $20.00
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    • Zotos Quantum Permanent Waves NEW packaging Zotos Quantum Permanent Waves Old packaging
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      Zotos

      Zotos Quantum Permanent Waves

      Our tried and true formulas contain Equalizer 3™ conditioner to balance porosity for even, predictable curl formation. Our advanced conditioning neutralizer, with Aroma-Fresh™ fragrance and formulated with Argan Oil from Morocco, helps add...

      $9.95
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.