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Westside Beauty Supply

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    • Hair

    Everything you need for beautiful hair!

    • Firm Hold Styling Gel
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      Firm Hold Styling Gel

      An alcohol-free, long-lasting gel. Firm Hold Styling Gel, the ultimate in holding power, is enriched with natural extracts like Vitamin B5 to help hair look thicker with added shine. Superior hold and shine with a low pH to prevent drying of the hair...

      $13.95 - $33.00
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    • American Crew Defining Paste
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      American Crew

      American Crew Defining Paste

      American Crew Defining Paste is medium hold, low shine styler. Defining Paste is excellent for adding texture or increasing definition with a medium hold and low shine. Beeswax creates a natural pliable hold for all hair lengths including those beyond 2...

      $22.99
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    • American Crew Forming Cream
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      American Crew

      American Crew Forming Cream

      American Crew Forming Cream is an easy-to-use styling product that works on any hair type. Forming Cream provides excellent pliability, medium hold and natural shine. This product also helps hair look fuller and thicker and is ideal for easing new users...

      $12.99 - $22.99
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    • American Crew Fiber
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      American Crew

      American Crew Fiber

      American Crew Fiber is a fiber-like product that adds thickness, fullness and texture to the hair. Fiber provides a strong, pliable hold with a matte finish. Fiber-like, resinous product helps thicken, texturize and increase fullness to hair. This...

      $12.99 - $22.99
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    • American Crew Pomade
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      American Crew

      American Crew Pomade

      American Crew Classic Pomade is a water-based formula that will help you create almost any style and provides medium hold and high shine. Extremely versatile water-based formula rinses clean and offers smooth control with shine. Works well for curly or...

      $12.99 - $22.99
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    • X5 Superlite Nano Flat Iron
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      X5

      X5 Superlite Nano Flat Iron

      Negative ions and penetrating far infrared energy speed up curling while delivering the longest lasting results without damage Dual voltage 110 and 240V Heat glove included Up to 400 degree F with rapid heat up and even heat distribution

      $87.95
      Add to Cart
    • X5 Mini Travel Hairdryer
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      X5

      X5 Mini Travel Hairdryer

      1200 Watt output 2 Speed settings Ion technology for anti-static, smooth shiny hair Super light Special Features: 4 solid Ceramic stones are embedded in the heating element which generate large number of negatively charged nano ions. Benefits...

      $76.95
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    • X5 Superlite Travel Dryer Folded X5 Superlite Travel Dryer
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      X5

      X5 Superlite Travel Dryer

      1600 Watt output 2 Speed settings Ion technology for anti-static, smooth shiny hair Super light Special Features: 4 solid Ceramic stones are embedded in the heating element which generate large number of negatively charged nano ions. Benefits...

      $99.95
      Add to Cart
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.