null
Toggle menu
(831) 479-1026
Westside Beauty Supply

20% OFF EVERYTHING!

Use code SPECIAL20 at checkout

FREE SHIPPING on orders over $75

Shop By Category

Shop By Brand

  • Hair
  • Skin
  • Nails
  • Makeup
  • Organic
  • Travel Size
  • Men

    • Shop By Brand

  • dermalogica
  • Paul Mitchell
  • Enjoy
  • Kenra
  • ColorProof
  • Redken
  • Moroccanoil
  • Suavecito
  • Sun Bum
  • Loma
  • Nioxin
  • OPI
  • Pureology
  • DevaCurl
  • Malibu C
  • Crome
  • All-Nutrient
  • GiGi
  • Number 4
  • Sebastian
  • Curls & Potions
  • Joico
  • Biolage
  • No Nothing
  • All Nutrient Care
  • ASP
  • J Beverly Hills
  • Olaplex
  • ABBA
  • AG
  • Palladio
  • Satin
  • X5
  • Formula 18
  • FROMM
  • Matrix
  • Original Sprout
  • Brandon Femme
  • Wavertree & London
  • Ardell
  • Colure
  • Manic Panic
  • Cricket
  • DermOrganic
  • Hempz
  • Pulp Riot
  • Zerran
  • Clairol
  • Grande Cosmetics
  • K18
  • Voesh
  • Duo
  • Macadamia Professional
  • ULTRA
  • American Crew
  • B&D
  • bareMinerals
  • HairArt
  • Hayashi
  • Herbacin
  • Made D'Amore
  • Sorbie
  • Wella
  • Big Sexy Hair
  • blinc
  • Classic
  • FiberTech
  • Godefroy
  • Keracolor
  • Keratin Complex
  • Nail Tek
  • Punky Colour
  • Style Edit
  • Sukesha
  • SuperNail
  • WAHL
  • BabyFoot
  • Berins (Berodin)
  • Cuccio
  • L'OREAL
  • Pravana
  • Seche
  • Sta-Rite
  • D:fi
  • Danger Jones
  • Davina
  • ELC Dao of Hair
  • Gena
  • Hot Tools
  • IBD
  • It's A 10
  • Je Veux
  • Mastey
  • Mr Pumice
  • Neuma
  • Shuga
  • Smoothies
  • St Tropez
  • Betty Dain
  • Biosilk
  • View all Brands

    • Hair

    Everything you need for beautiful hair!

    • Cricket Static Free Tunnel Brush
      Quick view

      Cricket

      Cricket Static Free Tunnel Brush

      No one wants static in their hair. Cricket® has solved this problem with the Static Free™ brush collection. Static Free™ brushes eliminate fly away hair, have reinforces "stay-put" ball tips and non-slip grips for maximum control and...

      $12.95
      Add to Cart
    • Cricket Static Free Volumizer Brush
      Quick view

      Cricket

      Cricket Static Free Volumizer Brush

      No one wants static in their hair. Cricket® has solved this problem with the Static Free™ brush collection. Static Free™ brushes eliminate fly away hair, have reinforces "stay-put" ball tips and non-slip grips for maximum control and...

      $12.95
      Add to Cart
    • D:fi D:Struct Molding Cream
      Quick view

      D:fi

      D:fi D:Struct Molding Cream

      MEDIUM HOLD MOLDING CREAM WITH LOW SHINE. Cactus Extract – Helps this d:fi hair cream moisturize hair while increasing elasticity, luster and softness. Sugar Cane – Provides this low shine hair cream with natural humectants that help hair...

      $14.95 - $24.50
      Choose Options
    • Firm Hold Styling Gel
      Quick view

      Firm Hold Styling Gel

      An alcohol-free, long-lasting gel. Firm Hold Styling Gel, the ultimate in holding power, is enriched with natural extracts like Vitamin B5 to help hair look thicker with added shine. Superior hold and shine with a low pH to prevent drying of the hair...

      $13.95 - $33.00
      Choose Options
    • American Crew Defining Paste
      Quick view

      American Crew

      American Crew Defining Paste

      American Crew Defining Paste is medium hold, low shine styler. Defining Paste is excellent for adding texture or increasing definition with a medium hold and low shine. Beeswax creates a natural pliable hold for all hair lengths including those beyond 2...

      $22.99
      Choose Options
    • American Crew Forming Cream
      Quick view

      American Crew

      American Crew Forming Cream

      American Crew Forming Cream is an easy-to-use styling product that works on any hair type. Forming Cream provides excellent pliability, medium hold and natural shine. This product also helps hair look fuller and thicker and is ideal for easing new users...

      $12.99 - $22.99
      View Details
    • American Crew Fiber
      Quick view

      American Crew

      American Crew Fiber

      American Crew Fiber is a fiber-like product that adds thickness, fullness and texture to the hair. Fiber provides a strong, pliable hold with a matte finish. Fiber-like, resinous product helps thicken, texturize and increase fullness to hair. This...

      $12.99 - $22.99
      Choose Options
    • American Crew Pomade
      Quick view

      American Crew

      American Crew Pomade

      American Crew Classic Pomade is a water-based formula that will help you create almost any style and provides medium hold and high shine. Extremely versatile water-based formula rinses clean and offers smooth control with shine. Works well for curly or...

      $12.99 - $22.99
      Choose Options
    • X5 Superlite Nano Flat Iron
      Quick view

      X5

      X5 Superlite Nano Flat Iron

      Negative ions and penetrating far infrared energy speed up curling while delivering the longest lasting results without damage Dual voltage 110 and 240V Heat glove included Up to 400 degree F with rapid heat up and even heat distribution

      $87.95
      Add to Cart
    Compare Selected
    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.