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Westside Beauty Supply

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    • Hair

    Everything you need for beautiful hair!

    • AG Style Hard Jel Extra Firm Hold Gel
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      AG

      AG Style Hard Jel Extra Firm Hold Gel

      Ideal for slicked back styling with enormous shine, extra-firm Hard Jel has all-day staying power. Alcohol-free and humidity resistant, Hard Jel is guaranteed not to buildup or flake. Hold Factor: 4/5 Alcohol-free – formulated in a soothing...

      $18.00
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    • G Smooth Sleeek Argan & Coconut Conditioner
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      AG

      AG Smooth Sleeek Argan & Coconut Conditioner

      This lavish conditioner transforms hair from coarse and kinky to sleek and smooth. Formulated with hyper-rich coconut and argan oil plus moisturizing shea butter, Sleeek hydrates each strand, coating hair and leaving it shiny and irresistibly touchable...

      $30.50 - $72.50
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    • AG UltraDynamics Extra Firm Hairspray
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      AG

      AG UltraDynamics Extra Firm Hairspray

      Ultradynamics is the total-package finishing spray providing extrafirm hold, fine mist, humidity resistance, high shine and now UV protection. Ultradynamics retains and finishes your style yet brushes effortlessly from the hair with zero build-up...

      $29.95
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    • AG Moisture Fast Food Sulfate-Free Shampoo
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      AG

      AG Moisture Fast Food Sulfate-Free Shampoo

      Finally, a fast food that’s good for you. Fast Food sulfate-free shampoo is unbelievably rich and full of moisturizing lather, providing extreme hydration to chronically dry hair while being light enough for all hair types. For optimal results...

      $26.50 - $63.00
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    • AG Moisture Fast Food Leave-On Conditioner
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      AG

      AG Moisture Fast Food Leave-On Conditioner

      Fast Food feeds, smoothes and calms frizzy thick or coarse hair instantly. Potent humectants and abyssinian oil do double duty to moisturize and mend split ends while adding weightless condition and shine to dry, lifeless hair. pH 4.5-5.5 Aloe...

      $29.95 - $69.95
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    • AG Volume Thikk Wash Volumizing Shampoo 
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      AG

      AG Volume Thikk Wash Volumizing Shampoo

      Thikk Wash’s weightless formulation effectively boosts volume in fine to medium hair by using an abundance of body building panthenol, keratin and silk proteins. Full, healthy hair, with a refreshing satsumi fragrance.  pH 4.5-5.5 Thikk Wash...

      $26.95 - $69.95
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    • AG Volume Thikk Rinse Volumizing Conditioner
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      AG

      AG Volume Thikk Rinse Volumizing Conditioner

      Fine hair needs weightless conditioning. Thikk Rinse is infused with body building volumizers like panthenol, keratin and silk protein, to nourish fine hair without weighing it down. The result – soft, healthy hair with bounce and movement. pH 4...

      $26.95 - $69.95
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    • AG Volume Foam Weightless Volumizer
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      AG

      AG Volume Foam Weightless Volumizer

      Foam boosts fine to medium textured hair with feather-light volume while adding softness and shine.  Alcohol-free and humidity resistant, Foam discourages frizz and provides effective thermal protection from hot tools. Volume Factor:...

      $27.95
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    • AG Volume BigWigg Root Volumizer Spray
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      AG

      AG Volume BigWigg Root Volumizer Spray

      Get directly to the root of flat, lifeless hair. Bigwigg is specially formulated to actively support hair where it needs it most, at the root. Alcohol-free, Bigwigg doesn’t dry out hair and is the ideal volume booster for all hair types and...

      $29.95
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.