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Westside Beauty Supply

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    • Hair

    Everything you need for beautiful hair!

    • X5 Superlite Nano Ionic Dryer
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      X5

      X5 Superlite Nano Ionic Dryer

      1875 Watt output. Professional quality DC moter of long life 3 Temperature / 2 speed settings. Cool shot Ion technology for antistatic, smooth shiny hair. Super light. Removable air intake filter. 8 feet professional power cord. Color:...

      $179.95
      Add to Cart
    • X5 Compact Dryer 1875W
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      X5

      X5 Compact Dryer 1875W

      1875 Watt output. 3 Temperature / 2 speed settings. Cool shot Super light. Professional quality DC moter of long life Ion technology for antistatic, smooth shiny hair. Removable air intake filter. 10 feet professional power cord...

      $131.95
      Add to Cart
    • X5 Superlite AC Hairdryer
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      X5

      X5 Superlite AC Hairdryer

      2000 Watt output. Professional AC Motor for long life. 3 Temperature / 2 speed settings. Ion technology for antistatic, smooth shiny hair. Super light. Cool setting for a perfect & long lasting hairstyle. Removable air intake filter. ...

      $186.95
      Add to Cart
    • X5 Turbo DC2000 Hairdryer
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      X5

      X5 Turbo DC2000 Hairdryer

      2000 Watt output. 3 Temperature / 2 speed settings. Ion technology for antistatic, smooth shiny hair. Super light- Only 16 oz Cool setting for a perfect & long lasting hairstyle. Removable air intake filter. 10 feet professional power...

      $175.95
      Add to Cart
    • X5 Superlite Hairdryer
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      X5

      X5 Superlite Hairdryer

      1875 Watt output. 3 Temperature / 2 speed settings. Cool setting for a perfect & long lasting hairstyle. Ion technology for anti-static, smooth shiny hair. Super light- Only 13 oz Removable air intake filter. Color: Champagne / Graphite...

      $175.95
      Add to Cart
    • X5 Ceramic Curling Iron 1 1/4"
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      X5

      X5 Ceramic Curling Iron 1 1/4"

      X5 11/4" Dual Ceramic Heaters instantly heatup and maintain constant Heat for Faster Curling Effect and Healthy, silky shiny curls. Negative Ions and penetration far infared energy speed up curling while delivering the longest lasting results without...

      $97.95
      Add to Cart
    • X5 Ceramic Curling Iron 1"
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      X5

      X5 Ceramic Curling Iron 1"

      X5 1 " Dual Ceramic Heaters instantly heatup and maintain constant Heat for Faster Curling Effect and Healthy, silky shiny curls. Negative Ions and penetration far infared energy speed up curling while delivering the longest lasting results without...

      $86.95
      Add to Cart
    • Colure Shine Serum Plus
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      Colure

      Colure Shine Serum Plus

      This 100% vegan formula enriched with COLURE’s Organic Super Complex, revives hair color vibrancy and its youthful appearance. This highly advanced, shine enhancing product will impart dramatic shine and vibrancy to all hair types. Locks in...

      $27.00
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    • Colure Curl Wave Styling Cream
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      Colure

      Colure Curl Wave Styling Cream

      This 100% vegan formula enriched with COLURE’s Organic Super Complex, revives hair color vibrancy and its youthful appearance. The perfect styling cream for frizz-free, natural curls while providing definition and control with the confidence of...

      $24.00
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    • Colure Blow Dry Crème
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      Colure

      Colure Blow Dry Crème

      This 100% vegan formula enriched with COLURE’s Organic Super Complex, revives hair color vibrancy and its youthful appearance. Blow Dry Cream is perfect for straightening and smoothing hair or enhancing natural, frizz-free curl. Control and...

      $24.00
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    • Colure Richly Moisturize Conditioner
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      Colure

      Colure Richly Moisturize Conditioner

      This 100% vegan formula enriched with COLURE’s Organic Super Complex, revives hair color vibrancy and its youthful appearance. A luxurious moisture-rich conditioner replenishes and repairs dry damaged tresses while providing light-weight...

      $9.00 - $50.00
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    • Colure Richly Moisturize Shampoo
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      Colure

      Colure Richly Moisturize Shampoo

      This 100% vegan formula enriched with COLURE’s Organic Super Complex, revives hair color vibrancy and its youthful appearance. A luxuriously gentle sulfate free cleanser perfectly rehydrates and replenishes dry tresses while providing maximum...

      $9.00 - $50.00
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.