null
Toggle menu
(831) 479-1026
Westside Beauty Supply

20% OFF EVERYTHING!

Use code SPECIAL20 at checkout

FREE SHIPPING on orders over $75

Shop By Category

Shop By Brand

  • Hair
  • Skin
  • Nails
  • Makeup
  • Organic
  • Earth-friendly
  • Travel Size
  • Men

    • Shop By Brand

  • dermalogica
  • Paul Mitchell
  • Enjoy
  • Kenra
  • ColorProof
  • DevaCurl
  • Redken
  • Moroccanoil
  • Suavecito
  • J Beverly Hills
  • Joico
  • It's A 10
  • Sun Bum
  • glo Skin Beauty
  • Loma
  • Nioxin
  • OPI
  • Pureology
  • GiGi
  • Malibu C
  • Sebastian
  • Crome
  • All-Nutrient
  • Number 4
  • Curls & Potions
  • Biolage
  • No Nothing
  • All Nutrient Care
  • ASP
  • Lanza
  • American Crew
  • Living proof
  • Alterna
  • Olaplex
  • ABBA
  • AG
  • Aquage
  • Original Sprout
  • Palladio
  • Satin
  • X5
  • bareMinerals
  • Big Sexy Hair
  • Matrix
  • Formula 18
  • FROMM
  • Ardell
  • Brandon Femme
  • Colure
  • Grande Cosmetics
  • Manic Panic
  • Neuma
  • Wavertree & London
  • Cricket
  • DermOrganic
  • Hempz
  • Macadamia Professional
  • Pulp Riot
  • Zerran
  • CHI
  • Clairol
  • Keratin Complex
  • KMS
  • Duo
  • Herbacin
  • K18
  • Punky Colour
  • SkinJoy
  • The Crème Shop
  • ULTRA
  • B&D
  • HairArt
  • Hayashi
  • Nail Tek
  • Sorbie
  • Style Edit
  • Wella
  • blinc
  • BODE
  • Celeb Luxury
  • Classic
  • FiberTech
  • Godefroy
  • Keracolor
  • Onesta
  • Sukesha
  • SuperNail
  • The Pastel Shop
  • BabyFoot
  • Berins (Berodin)
  • Cuccio
  • DeMert
  • Je Veux
  • L'OREAL
  • LastObject
  • Marianna
  • Schwartzkopf
  • Seche
  • Sta-Rite
  • D:fi
  • View all Brands

    • Hair

    Everything you need for beautiful hair!

    • Suavecito Daily Shampoo
      Quick view

      Suavecito

      Suavecito Daily Shampoo

      This premium Daily Shampoo contains soothing Sage Oil and Chamomile to gently cleanse hair and prevent dry, itchy scalp. The Sulfate Free formula will not damage or dry out your hair and helps to keep your locks looking and feeling healthy. Directions:...

      $13.95
      Choose Options
    • Keracolor Color + Clenditioner
      Quick view

      Keracolor

      Keracolor Color + Clenditioner

      All in one Cleanser, color and conditioner Vibrant color on pre-lightened hair Refresh faded color between touch-ups Use as a toner to remove unwanted tones or intensify others Can be layered to create more intense color Sulfate, paraben and...

      $23.95
      Choose Options
    • Enjoy Holistic D-Lux Shampoo
      Quick view

      Enjoy

      Enjoy Holistic D-Lux Shampoo

      pH 4.0-5.0 D-Lux Shampoo strengthens while giving the hair a luxurious experience. Great for thick, coarse and curly hair. Directions for Use: Wet hair. Apply shampoo, work into hair and scalp, then rinse. For more intense...

      $31.95 - $75.95
      Choose Options
    • Enjoy Holistic D-Lux Conditioner
      Quick view

      Enjoy

      Enjoy Holistic D-Lux Conditioner

      pH 4.0-5.0 D-Lux Conditioners leaves the hair incredible soft and manageable. Directions for Use: After cleansing, rinse and remove excess water from hair. Apply ENJOY holistic D-Lux Conditioner and comb through hair. Leave...

      $35.95 - $79.95
      Choose Options
    • Neuma neuSmooth Revitalizing Masque
      Quick view

      Neuma

      Neuma neuSmooth Revitalizing Masque

      Color-extending formula for dry, damaged and frizzy hair (curly/wavy/thick) Revives, strengthens and smooths, while improving strength and manageability Tames dry, damaged, frizzy hair caused by chemical treatments, heat or environmental...

      $44.95
      View Details
    • Neuma reNeu Conditioner new packaging Neuma reNeu Conditioner old packaging
      Quick view

      Neuma

      Neuma reNeu Conditioner

      Lightweight, nourishing, color-extending formula for all hair and scalp types Enhances hair and scalp condition, detangles and helps control frizz and flyaways Sunflower seed oil helps balance oily hair & scalp Peppermint Leaf helps reduce...

      $43.95
      View Details
    • Neuma reNeu Clarifying Shampoo new packaging Neuma reNeu Clarifying Shampoo old packaging
      Quick view

      Neuma

      Neuma reNeu Clarifying Shampoo

      Sulfate-free, color-extending formula for all hair and scalp types Lightweight, nourishing removes product build up from hair and scalp while detangling and smoothing Sunflower seed oil balances oily hair & scalp Peppermint Leaf reduces...

      $43.95 - $109.95
      Choose Options
    • Neuma neuVolume Conditioner new packaging Neuma neuVolume Conditioner old packaging
      Quick view

      Neuma

      Neuma neuVolume Conditioner

      Ultra-lightweight, color-extending formula for all hair types won't weigh hair down Softens, smoothes and adds fullness, gives hair fullness and movement, while adding dimension and shine Pomegranate extract and Vegetable-based glycerin helps...

      $43.95
      Choose Options
    Compare Selected
    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.