null
Toggle menu
(831) 479-1026
Westside Beauty Supply

20% OFF EVERYTHING

Use Code SPECIAL20 

FREE SHIPPING on orders over $75

Shop By Category

Shop By Brand

  • Hair
  • Skin
  • Nails
  • Makeup
  • Organic
  • Travel Size
  • Men

    • Shop By Brand

  • dermalogica
  • Paul Mitchell
  • Enjoy
  • Kenra
  • ColorProof
  • Redken
  • Moroccanoil
  • Sun Bum
  • Nioxin
  • OPI
  • Pureology
  • Suavecito
  • Malibu C
  • DevaCurl
  • Loma
  • All-Nutrient
  • Crome
  • GiGi
  • Curls & Potions
  • Joico
  • Number 4
  • Biolage
  • No Nothing
  • All Nutrient Care
  • J Beverly Hills
  • Olaplex
  • ABBA
  • AG
  • ASP
  • Palladio
  • Satin
  • X5
  • Formula 18
  • FROMM
  • Matrix
  • Original Sprout
  • Wavertree & London
  • Ardell
  • Colure
  • Manic Panic
  • Brandon Femme
  • Cricket
  • Hempz
  • Pulp Riot
  • Zerran
  • Clairol
  • K18
  • Duo
  • Grande Cosmetics
  • Macadamia Professional
  • Sebastian
  • ULTRA
  • American Crew
  • bareMinerals
  • HairArt
  • Herbacin
  • Sorbie
  • Wella
  • Big Sexy Hair
  • blinc
  • Classic
  • FiberTech
  • Godefroy
  • Keratin Complex
  • Made D'Amore
  • Nail Tek
  • Punky Colour
  • Style Edit
  • Sukesha
  • SuperNail
  • WAHL
  • BabyFoot
  • Berins (Berodin)
  • Cuccio
  • L'OREAL
  • Pravana
  • Seche
  • Sta-Rite
  • Walker Tape Co
  • D:fi
  • Danger Jones
  • Davina
  • ELC Dao of Hair
  • Gena
  • Hayashi
  • Hot Tools
  • IBD
  • It's A 10
  • Mr Pumice
  • Neuma
  • Shuga
  • St Tropez
  • Betty Dain
  • Biosilk
  • Black Cobra
  • Blue Cross
  • Burmax
  • Clubman
  • Colortrak
  • Crazy Color
  • View all Brands

    • Hair

    Everything you need for beautiful hair!

    • DevaCurl Super Mousse
      Quick view

      DevaCurl

      DevaCurl Super Mousse

      GO REALLY BIG This coconut oil infused mousse with the VolumiCurl Complex gives curls day 3 volume on day 1 with enhanced bounce, shine and a soft, no-crunch finish. Humidity-resistant formula reduces frizz and flyaways too. Fragrance:Superfruits; A...

      $41.95
      Choose Options
    • Sun Bum Revitalizing Conditioner
      Quick view

      Sun Bum

      Sun Bum Revitalizing Conditioner

      Revitalizing / Conditioner Our Daily Revitalizing Conditioner helps deeply hydrate and awaken hair, making it highly responsive and manageable. Our special concoction helps locks in hair color and repair damage, while powerful antioxidants provide...

      $13.99
      View Details
    • Enjoy Holistic Hair Mask
      Quick view

      Enjoy

      Enjoy Holistic Hair Mask

      pH 3.5-4.5 Mask adds incredible moisture, softness and strength to all hair types. Directions for Use: After cleansing hair with ENJOY holistic shampoo of choice, rinse and remove excess water. Liberally apply ENJOY...

      $35.95
      Choose Options
    • Enjoy Holistic Volume Conditioner
      Quick view

      Enjoy

      Enjoy Holistic Volume Conditioner

      pH 3.5-4.5 Volume Conditioner detangles, adds shine and lightweight moisture to fine hair. Directions for Use: After cleansing, rinse and remove excess water from hair. Apply ENJOY holistic Volume Conditioner and comb through...

      $29.95 - $63.95
      Choose Options
    • Enjoy Holistic Volume Shampoo
      Quick view

      Enjoy

      Enjoy Holistic Volume Shampoo

      pH 5.0-6.0 Volume Shampoo adds body, softness and lightweight moisture to fine hair. Directions for Use: Wet hair. Apply shampoo, work into hair and scalp, then rinse. For more intense lather repeat the process. Follow with...

      $26.95 - $63.95
      Choose Options
    • Enjoy Holistic Hydrate Conditioner
      Quick view

      Enjoy

      Enjoy Holistic Hydrate Conditioner

      pH 3.5-4.5 Hydrate Conditioner uses specific proteins to repair, soften and detangle dry and damaged hair. Directions for Use: After cleansing, rinse and remove excess water from hair. Apply ENJOY holistic Hydrate Conditioner...

      $27.95 - $62.95
      Choose Options
    • Enjoy Holistic Hydrate Shampoo
      Quick view

      Enjoy

      Enjoy Holistic Hydrate Shampoo

      pH 5.0-6.0 Hydrate Shampoo adds strength, shine and lightweight moisture to all hair types. Directions for Use: Wet hair. Apply shampoo, work into hair and scalp, then rinse. For more intense lather repeat the process. Follow...

      $26.95 - $59.95
      Choose Options
    • SunBum Beach Formula Deep Conditioning Masque
      Quick view

      Sun Bum

      Sun Bum Revitalizing Hair Mask Packet

      Our Deep Conditioning Masque was specifically formulated to restore essential hydration and enhance overall softness and smoothness to dry, damaged or over-processed hair. Our most decadent treatment is Infused with Amla and Bamboo Extract that helps...

      $3.50
      View Details
    Compare Selected
    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.