null
Toggle menu
(831) 479-1026
Westside Beauty Supply

20% OFF EVERYTHING!

Use code SPECIAL20 at checkout

FREE SHIPPING on orders over $75

Shop By Category

Shop By Brand

  • Hair
  • Skin
  • Nails
  • Makeup
  • Organic
  • Travel Size
  • Men

    • Shop By Brand

  • dermalogica
  • Paul Mitchell
  • Enjoy
  • Kenra
  • ColorProof
  • Suavecito
  • Redken
  • Moroccanoil
  • Sun Bum
  • Loma
  • Nioxin
  • OPI
  • Pureology
  • DevaCurl
  • Malibu C
  • Crome
  • All-Nutrient
  • GiGi
  • Number 4
  • Sebastian
  • Curls & Potions
  • Joico
  • Biolage
  • No Nothing
  • All Nutrient Care
  • ASP
  • J Beverly Hills
  • Olaplex
  • ABBA
  • AG
  • Palladio
  • Satin
  • X5
  • Formula 18
  • FROMM
  • Matrix
  • Original Sprout
  • Brandon Femme
  • Wavertree & London
  • Ardell
  • Colure
  • Manic Panic
  • Cricket
  • DermOrganic
  • Hempz
  • Pulp Riot
  • Zerran
  • Clairol
  • Grande Cosmetics
  • K18
  • Voesh
  • Duo
  • Macadamia Professional
  • ULTRA
  • American Crew
  • B&D
  • bareMinerals
  • HairArt
  • Hayashi
  • Herbacin
  • Made D'Amore
  • Sorbie
  • Wella
  • Big Sexy Hair
  • blinc
  • Classic
  • FiberTech
  • Godefroy
  • Keracolor
  • Keratin Complex
  • Nail Tek
  • Punky Colour
  • Style Edit
  • Sukesha
  • SuperNail
  • WAHL
  • BabyFoot
  • Berins (Berodin)
  • Cuccio
  • L'OREAL
  • Pravana
  • Seche
  • Sta-Rite
  • D:fi
  • Danger Jones
  • Davina
  • ELC Dao of Hair
  • Gena
  • Hot Tools
  • IBD
  • It's A 10
  • Je Veux
  • Mastey
  • Mr Pumice
  • Neuma
  • Shuga
  • Smoothies
  • St Tropez
  • Betty Dain
  • Biosilk
  • View all Brands

    • Hair

    Everything you need for beautiful hair!

    • Nioxin Scalp Relief Kit
      Quick view

      Nioxin

      Nioxin Scalp Relief Kit

      SOOTHES THE SCALP WHILE HELPING THICKEN THE HAIR FROM THE 1ST USE FREE OF PARABENS, SULFATES AND COLORANTS More than ¾ of consumers who tried it felt their scalp relieved and comforted**Based on a consumer test, where subjects with scalp...

      $45.50
      Add to Cart
    • Suavecito Daily Shampoo
      Quick view

      Suavecito

      Suavecito Daily Shampoo

      This premium Daily Shampoo contains soothing Sage Oil and Chamomile to gently cleanse hair and prevent dry, itchy scalp. The Sulfate Free formula will not damage or dry out your hair and helps to keep your locks looking and feeling healthy. Directions:...

      $13.95
      Choose Options
    • Keracolor Color + Clenditioner
      Quick view

      Keracolor

      Keracolor Color + Clenditioner

      All in one Cleanser, color and conditioner Vibrant color on pre-lightened hair Refresh faded color between touch-ups Use as a toner to remove unwanted tones or intensify others Can be layered to create more intense color Sulfate, paraben and...

      $23.95
      Choose Options
    • Enjoy Holistic D-Lux Shampoo
      Quick view

      Enjoy

      Enjoy Holistic D-Lux Shampoo

      pH 4.0-5.0 D-Lux Shampoo strengthens while giving the hair a luxurious experience. Great for thick, coarse and curly hair. Directions for Use: Wet hair. Apply shampoo, work into hair and scalp, then rinse. For more intense...

      $31.95 - $75.95
      Choose Options
    • Enjoy Holistic D-Lux Conditioner
      Quick view

      Enjoy

      Enjoy Holistic D-Lux Conditioner

      pH 4.0-5.0 D-Lux Conditioners leaves the hair incredible soft and manageable. Directions for Use: After cleansing, rinse and remove excess water from hair. Apply ENJOY holistic D-Lux Conditioner and comb through hair. Leave...

      $35.95 - $79.95
      Choose Options
    • Neuma reNeu Conditioner new packaging Neuma reNeu Conditioner old packaging
      Quick view

      Neuma

      Neuma reNeu Conditioner

      Lightweight, nourishing, color-extending formula for all hair and scalp types Enhances hair and scalp condition, detangles and helps control frizz and flyaways Sunflower seed oil helps balance oily hair & scalp Peppermint Leaf helps reduce...

      $43.95
      Choose Options
    • Neuma reNeu Clarifying Shampoo new packaging Neuma reNeu Clarifying Shampoo old packaging
      Quick view

      Neuma

      Neuma reNeu Clarifying Shampoo

      Sulfate-free, color-extending formula for all hair and scalp types Lightweight, nourishing removes product build up from hair and scalp while detangling and smoothing Sunflower seed oil balances oily hair & scalp Peppermint Leaf reduces...

      $43.95 - $109.95
      Choose Options
    • Olaplex No.7 Bonding Oi
      Quick view

      Olaplex

      Olaplex No.7 Bonding Oil

      A highly-concentrated, weightless reparative styling oil. Dramatically increases shine, softness, and color vibrancy. N°7 minimizes flyaways and frizz, while providing UV/heat protection of up to 450°F/232°C.

      $31.99
      Choose Options
    • Olaplex No.3 Hair Perfector
      Quick view

      Olaplex

      Olaplex No.3 Hair Perfector

      The product that made OLAPLEX famous! Our global best-seller is an at-home treatment, not a conditioner, that reduces breakage and visibly strengthens hair, improving its look and feel. It will restore your hair's healthy appearance and texture by...

      $31.99
      Choose Options
    Compare Selected
    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.