null
Toggle menu
(831) 479-1026
Westside Beauty Supply

20% OFF EVERYTHING!

Use code SPECIAL20 at checkout

FREE SHIPPING on orders over $75

Shop By Category

Shop By Brand

  • Hair
  • Skin
  • Nails
  • Makeup
  • Organic
  • Travel Size
  • Men

    • Shop By Brand

  • dermalogica
  • Paul Mitchell
  • Enjoy
  • Kenra
  • ColorProof
  • Suavecito
  • Redken
  • Moroccanoil
  • Sun Bum
  • Loma
  • Nioxin
  • OPI
  • Pureology
  • DevaCurl
  • Malibu C
  • Crome
  • All-Nutrient
  • GiGi
  • Number 4
  • Sebastian
  • Curls & Potions
  • Joico
  • Biolage
  • No Nothing
  • All Nutrient Care
  • ASP
  • J Beverly Hills
  • Olaplex
  • ABBA
  • AG
  • Palladio
  • Satin
  • X5
  • Formula 18
  • FROMM
  • Matrix
  • Original Sprout
  • Brandon Femme
  • Wavertree & London
  • Ardell
  • Colure
  • Manic Panic
  • Cricket
  • DermOrganic
  • Hempz
  • Pulp Riot
  • Zerran
  • Clairol
  • Grande Cosmetics
  • K18
  • Voesh
  • Duo
  • Macadamia Professional
  • ULTRA
  • American Crew
  • B&D
  • bareMinerals
  • HairArt
  • Hayashi
  • Herbacin
  • Made D'Amore
  • Sorbie
  • Wella
  • Big Sexy Hair
  • blinc
  • Classic
  • FiberTech
  • Godefroy
  • Keracolor
  • Keratin Complex
  • Nail Tek
  • Punky Colour
  • Style Edit
  • Sukesha
  • SuperNail
  • WAHL
  • BabyFoot
  • Berins (Berodin)
  • Cuccio
  • L'OREAL
  • Pravana
  • Seche
  • Sta-Rite
  • D:fi
  • Danger Jones
  • Davina
  • ELC Dao of Hair
  • Gena
  • Hot Tools
  • IBD
  • It's A 10
  • Je Veux
  • Mastey
  • Mr Pumice
  • Neuma
  • Shuga
  • Smoothies
  • St Tropez
  • Betty Dain
  • Biosilk
  • View all Brands

    • Hair

    Everything you need for beautiful hair!

    • Number 4 Thermal Styling Spray
      Quick view

      Number 4

      Number 4 Thermal Styling Spray

      Performs as a barrier between you and the daily use of hot tools. Ooh la la! It sets curls for long lasting effect and hold without stiffness or flaking. Our conditioning properties deliver nourishment and astonishing satorial possibilities. Perfect for...

      $9.95 - $34.95
      Choose Options
    • Number 4 Support Solution
      Quick view

      Number 4

      Number 4 Support Solution

      Controls and provides stylistic moral support while nourishing, conditioning and moisturizing during styling and restyling ‘til you feel it is time to get out of the car and actually walk into the party. The perfect product for the most tailored of...

      $9.95 - $34.95
      Choose Options
    • Number 4 Styling Foam
      Quick view

      Number 4

      Number 4 Styling Foam

      A full altitude hair sculpting, curl enhancing, style defining little secret for blow-drying with inter-medium hold and humidity-resistant (Miami-ready) foam. Root booster, stiletto-free power lift and UV protection that nourishes, conditions and...

      $9.95 - $34.95
      View Details
    • Number 4 Non Aerosol Hairspray
      Quick view

      Number 4

      Number 4 Non Aerosol Hairspray

      With its earth-friendly packaging, it not only achieves style, body, control and shine, but also contributes to the protection of our planet. With a flexible, strong hold, natural movement and humidity resistance, you’ll achieve extremes of...

      $9.95 - $32.95
      Choose Options
    • Number 4 Firm Hold Gel
      Quick view

      Number 4

      Number 4 Firm Hold Gel

      Achieves style, body, control and shine while keeping things flexible and touchable... oh dear! Pause, gasp and continue reading. Its UV Color Protection Power Shield™ makes a stylistic statement with no stickiness or flaking so you can enjoy it...

      $9.95 - $30.95
      Choose Options
    • Number 4 Blow Dry Lotion
      Quick view

      Number 4

      Number 4 Blow Dry Lotion

      Provides superior weightless and thermal protection plus the benefits of a styling treatment in a multi-dimensional humidity-resistant formula that delivers smooth, long-lasting styling support while maintaining equilibrium on this season’s...

      $9.95 - $34.95
      Choose Options
    • Number 4 Sugar Texturizing Spray
      Quick view

      Number 4

      Number 4 Sugar Texturizing Spray

      Sugar Texturizing Spray denounces salt while heralding sugar in a declaration of sweet love for hair texture that is perfectly undone. Transform limp, lackluster strands into loose, touchably soft, “beach inspired” waves with a nourishing...

      $9.95 - $30.95
      Choose Options
    • Number 4 Smoothing Balm
      Quick view

      Number 4

      Number 4 Smoothing Balm

      With the ability to tackle complex textures of frizzy, wavy, unruly locks, Smoothing Balm reshapes hair into soft, touchable, polished styles. Fluoro technology makes it all possible with the ability to create the tiniest smoothing molecules that enable...

      $9.95 - $34.95
      Choose Options
    • Number 4 Reconstructing Hair Masque
      Quick view

      Number 4

      Number 4 Reconstructing Hair Masque

      A restorative treat that infuses moisture and protein for featherweight results. Detangles and soothes by providing hair with a rich blend of soy proteins, Vitamin B5 and natural conditioners to infuse shine and a prét-a-porter glow. It is the...

      $20.95 - $41.95
      Choose Options
    Compare Selected
    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.