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(831) 479-1026
Westside Beauty Supply

20% OFF EVERYTHING

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    • Hair

    Everything you need for beautiful hair!

    • Keracolor Color + Clenditioner
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      Keracolor

      Keracolor Color + Clenditioner

      All in one Cleanser, color and conditioner Vibrant color on pre-lightened hair Refresh faded color between touch-ups Use as a toner to remove unwanted tones or intensify others Can be layered to create more intense color Sulfate, paraben and...

      $23.95
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    • Enjoy Holistic D-Lux Shampoo
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      Enjoy

      Enjoy Holistic D-Lux Shampoo

      pH 4.0-5.0 D-Lux Shampoo strengthens while giving the hair a luxurious experience. Great for thick, coarse and curly hair. Directions for Use: Wet hair. Apply shampoo, work into hair and scalp, then rinse. For more intense...

      $31.95 - $75.95
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    • Enjoy Holistic D-Lux Conditioner
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      Enjoy

      Enjoy Holistic D-Lux Conditioner

      pH 4.0-5.0 D-Lux Conditioners leaves the hair incredible soft and manageable. Directions for Use: After cleansing, rinse and remove excess water from hair. Apply ENJOY holistic D-Lux Conditioner and comb through hair. Leave...

      $35.95 - $79.95
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    • Neuma reNeu Conditioner new packaging Neuma reNeu Conditioner old packaging
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      Neuma

      Neuma reNeu Conditioner

      Lightweight, nourishing, color-extending formula for all hair and scalp types Enhances hair and scalp condition, detangles and helps control frizz and flyaways Sunflower seed oil helps balance oily hair & scalp Peppermint Leaf helps reduce...

      $43.95
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    • Neuma reNeu Clarifying Shampoo new packaging Neuma reNeu Clarifying Shampoo old packaging
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      Neuma

      Neuma reNeu Clarifying Shampoo

      Sulfate-free, color-extending formula for all hair and scalp types Lightweight, nourishing removes product build up from hair and scalp while detangling and smoothing Sunflower seed oil balances oily hair & scalp Peppermint Leaf reduces...

      $43.95 - $109.95
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    • Olaplex No.7 Bonding Oi
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      Olaplex

      Olaplex No.7 Bonding Oil

      A highly-concentrated, weightless reparative styling oil. Dramatically increases shine, softness, and color vibrancy. N°7 minimizes flyaways and frizz, while providing UV/heat protection of up to 450°F/232°C.

      $32.99
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    • Olaplex No.3 Hair Perfector
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      Olaplex

      Olaplex No.3 Hair Perfector

      The product that made OLAPLEX famous! Our global best-seller is an at-home treatment, not a conditioner, that reduces breakage and visibly strengthens hair, improving its look and feel. It will restore your hair's healthy appearance and texture by...

      $32.99
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    • Olaplex No.4 Bond Maintenance Shampoo
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      Olaplex

      Olaplex No.4 Bond Maintenance Shampoo

      A highly-nourishing and reparative shampoo. N°4 Shampoo repairs and protects hair from everyday stresses — including damaged hair, split ends, and frizz — by re-linking broken bonds. Leaves hair easier to manage, shinier and healthier...

      $33.99 - $96.99
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.