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Westside Beauty Supply

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    • Hair

    Everything you need for beautiful hair!

    • Number 4 Volumizing Shampoo
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      Number 4

      Number 4 Volumizing Shampoo

      It’s all about big hair, darling, big hair. We have brought the word cationic back into the stylistic tableau, as it charges onto your hair shaft providing positive and negative tiny little explosions that repel each other, creating enhanced hair...

      $8.95 - $40.95
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    • Number 4 Mighty Hairspray
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      Number 4

      Number 4 Mighty Hairspray

      A strong yet flexible hold hairspray that keeps hair in place under high humidity conditions. Hair remains soft and chic with a non hairspray feeling.Water-free, dry, brushable spray gives strong support with no flakes or frizz. Hot tools and root lift...

      $11.95 - $30.95
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    • Loreal Super Blue Cream Oil Lightener
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      L'OREAL

      Loreal Super Blue Cream Oil Lightener

      This creme oil lightener has a rich and smooth non-drip formula that prelightens hair quickly and easily. For full-head, extra-light blonding Lifts and prepares hair for any toning or coloring process Built-in drabber to help eliminate red, gold,...

      $7.95
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    • Redken Frizz Dismiss Conditioner NEW Packaging packaging change
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      Redken

      Redken Frizz Dismiss Conditioner

      Redken Frizz Dismiss Conditioner is an anti-frizz conditioner that has a gentle, sulfate-free and sodium chloride-free formula to tame frizzy hair, increase smoothness and enhance shine. This conditioner is made with Redken's Smoothing Complex featuring...

      $27.95 - $55.95
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    • Redken Frizz Dismiss Shampoo NEW packaging Redken Frizz Dismiss Shampoo
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      Redken

      Redken Frizz Dismiss Shampoo

      Frizz Dismiss Shampoo is a Sodium Chloride- Free and Sulfate-Free shampoo that fights frizz and enhances shine. Redken Frizz Dismiss Shampoo is anti-frizz shampoo with a gentle, sulfate & sodium chloride free formula. This shampoo is formulated...

      $27.95 - $55.95
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    • Sun Bum Purple Blonde Toning Shampoo
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      Sun Bum

      Sun Bum Purple Blonde Toning Shampoo

      Our Blonde Purple Shampoo is specifically formulated to gently cleanse your hair while using Blue Spirulina and Violet Extract to brighten and tone its color. This special blend infuses your hair with moisturizing nutrients that help prevent dryness and...

      $9.99
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    • Satin CL Cream Lightener Satin CL Cream Lightener swatch
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      Satin

      Satin CL Cream Lightener

      Satin in an exclusive color system with a unique Aloe Vera Base. Its ingredients are very natural and help with the condition and the overall health of your hair. Satin Colors are rich with beautiful pigments that can be used for permanent or...

      $11.95
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.