null
Toggle menu
(831) 479-1026
Westside Beauty Supply

20% OFF EVERYTHING!

Use code SPECIAL20 at checkout

FREE SHIPPING on orders over $75

Shop By Category

Shop By Brand

  • Hair
  • Skin
  • Nails
  • Makeup
  • Organic
  • Earth-friendly
  • Travel Size
  • Men

    • Shop By Brand

  • dermalogica
  • Paul Mitchell
  • Enjoy
  • ColorProof
  • Kenra
  • Sun Bum
  • DevaCurl
  • Redken
  • Moroccanoil
  • AG
  • Suavecito
  • J Beverly Hills
  • Joico
  • It's A 10
  • glo Skin Beauty
  • Loma
  • Nioxin
  • OPI
  • Pureology
  • ABBA
  • GiGi
  • Malibu C
  • Sebastian
  • Crome
  • All-Nutrient
  • Number 4
  • Curls & Potions
  • Biolage
  • No Nothing
  • All Nutrient Care
  • ASP
  • Lanza
  • American Crew
  • Living proof
  • Alterna
  • bareMinerals
  • Olaplex
  • Aquage
  • Original Sprout
  • Palladio
  • Satin
  • X5
  • Big Sexy Hair
  • Matrix
  • Formula 18
  • FROMM
  • Hempz
  • Ardell
  • Brandon Femme
  • Colure
  • Grande Cosmetics
  • Manic Panic
  • Neuma
  • Wavertree & London
  • Cricket
  • DermOrganic
  • Macadamia Professional
  • Pulp Riot
  • Zerran
  • blinc
  • CHI
  • Clairol
  • Keratin Complex
  • KMS
  • Duo
  • Herbacin
  • K18
  • Punky Colour
  • SkinJoy
  • The Crème Shop
  • ULTRA
  • B&D
  • HairArt
  • Hayashi
  • Je Veux
  • Nail Tek
  • Sorbie
  • Style Edit
  • Wella
  • BODE
  • Celeb Luxury
  • Classic
  • FiberTech
  • Godefroy
  • Keracolor
  • Onesta
  • Sukesha
  • SuperNail
  • The Pastel Shop
  • BabyFoot
  • Berins (Berodin)
  • Cuccio
  • DeMert
  • L'OREAL
  • LastObject
  • Marianna
  • Schwartzkopf
  • Seche
  • Sta-Rite
  • D:fi
  • View all Brands

    • Hair

    Everything you need for beautiful hair!

    • X5 Compact Dryer 1875W
      Quick view

      X5

      X5 Compact Dryer 1875W

      1875 Watt output. 3 Temperature / 2 speed settings. Cool shot Super light. Professional quality DC moter of long life Ion technology for antistatic, smooth shiny hair. Removable air intake filter. 10 feet professional power cord...

      $131.95
      Add to Cart
    • X5 Superlite AC Hairdryer
      Quick view

      X5

      X5 Superlite AC Hairdryer

      2000 Watt output. Professional AC Motor for long life. 3 Temperature / 2 speed settings. Ion technology for antistatic, smooth shiny hair. Super light. Cool setting for a perfect & long lasting hairstyle. Removable air intake filter. ...

      $186.95
      Add to Cart
    • X5 Turbo DC2000 Hairdryer
      Quick view

      X5

      X5 Turbo DC2000 Hairdryer

      2000 Watt output. 3 Temperature / 2 speed settings. Ion technology for antistatic, smooth shiny hair. Super light- Only 16 oz Cool setting for a perfect & long lasting hairstyle. Removable air intake filter. 10 feet professional power...

      $175.95
      Add to Cart
    • X5 Superlite Hairdryer
      Quick view

      X5

      X5 Superlite Hairdryer

      1875 Watt output. 3 Temperature / 2 speed settings. Cool setting for a perfect & long lasting hairstyle. Ion technology for anti-static, smooth shiny hair. Super light- Only 13 oz Removable air intake filter. Color: Champagne / Graphite...

      $175.95
      Add to Cart
    • X5 Ceramic Curling Iron 1 1/4"
      Quick view

      X5

      X5 Ceramic Curling Iron 1 1/4"

      X5 11/4" Dual Ceramic Heaters instantly heatup and maintain constant Heat for Faster Curling Effect and Healthy, silky shiny curls. Negative Ions and penetration far infared energy speed up curling while delivering the longest lasting results without...

      $97.95
      Add to Cart
    • X5 Ceramic Curling Iron 1"
      Quick view

      X5

      X5 Ceramic Curling Iron 1"

      X5 1 " Dual Ceramic Heaters instantly heatup and maintain constant Heat for Faster Curling Effect and Healthy, silky shiny curls. Negative Ions and penetration far infared energy speed up curling while delivering the longest lasting results without...

      $86.95
      Add to Cart
    • Colure Shine Serum Plus
      Quick view

      Colure

      Colure Shine Serum Plus

      This 100% vegan formula enriched with COLURE’s Organic Super Complex, revives hair color vibrancy and its youthful appearance. This highly advanced, shine enhancing product will impart dramatic shine and vibrancy to all hair types. Locks in...

      $27.00
      Choose Options
    • Colure Curl Wave Styling Cream
      Quick view

      Colure

      Colure Curl Wave Styling Cream

      This 100% vegan formula enriched with COLURE’s Organic Super Complex, revives hair color vibrancy and its youthful appearance. The perfect styling cream for frizz-free, natural curls while providing definition and control with the confidence of...

      $24.00
      Choose Options
    • Colure Blow Dry Crème
      Quick view

      Colure

      Colure Blow Dry Crème

      This 100% vegan formula enriched with COLURE’s Organic Super Complex, revives hair color vibrancy and its youthful appearance. Blow Dry Cream is perfect for straightening and smoothing hair or enhancing natural, frizz-free curl. Control and...

      $24.00
      Choose Options
    • Colure Richly Moisturize Conditioner
      Quick view

      Colure

      Colure Richly Moisturize Conditioner

      This 100% vegan formula enriched with COLURE’s Organic Super Complex, revives hair color vibrancy and its youthful appearance. A luxurious moisture-rich conditioner replenishes and repairs dry damaged tresses while providing light-weight...

      $9.00 - $50.00
      Choose Options
    • Colure Richly Moisturize Shampoo
      Quick view

      Colure

      Colure Richly Moisturize Shampoo

      This 100% vegan formula enriched with COLURE’s Organic Super Complex, revives hair color vibrancy and its youthful appearance. A luxuriously gentle sulfate free cleanser perfectly rehydrates and replenishes dry tresses while providing maximum...

      $9.00 - $50.00
      Choose Options
    • Colure Body Volume Shampoo
      Quick view

      Colure

      Colure Body Volume Shampoo

      This 100% vegan formula enriched with COLURE’s Organic Super Complex, revives hair color vibrancy and its youthful appearance. This featherweight, Body Volume Shampoo is excellent for gently cleansing and volumizing damaged and stressed out...

      $9.00 - $50.00
      Choose Options
    Compare Selected
    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.