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(831) 479-1026
Westside Beauty Supply

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    • Hair

    Everything you need for beautiful hair!

    • D:fi D:Struct Molding Cream
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      D:fi

      D:fi D:Struct Molding Cream

      MEDIUM HOLD MOLDING CREAM WITH LOW SHINE. Cactus Extract – Helps this d:fi hair cream moisturize hair while increasing elasticity, luster and softness. Sugar Cane – Provides this low shine hair cream with natural humectants that help hair...

      $14.95 - $24.50
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    • American Crew Grooming Spray
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      American Crew

      American Crew Grooming Spray

      American Crew Classic Grooming Spray is a multi-purpose finishing spray. Grooming Spray provides incredible hold, and shine. It washes out easily without a trace of sticky, dulling residue. Conditions , adds shine, improves manageability, and reduces...

      $17.99
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    • Firm Hold Styling Gel
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      Firm Hold Styling Gel

      An alcohol-free, long-lasting gel. Firm Hold Styling Gel, the ultimate in holding power, is enriched with natural extracts like Vitamin B5 to help hair look thicker with added shine. Superior hold and shine with a low pH to prevent drying of the hair...

      $13.95 - $33.00
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    • American Crew Molding Clay
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      American Crew

      American Crew Molding Clay

      American Crew Classic Molding Clay is a concentrated styling product that allows hair to be pushed, pulled and manipulated into any shape or style. Natural extracts, such as beeswax, provide hair with long-lasting touchable shape and texture.  A...

      $22.99
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    • American Crew Defining Paste
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      American Crew

      American Crew Defining Paste

      American Crew Defining Paste is medium hold, low shine styler. Defining Paste is excellent for adding texture or increasing definition with a medium hold and low shine. Beeswax creates a natural pliable hold for all hair lengths including those beyond 2...

      $22.99
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.