null
Toggle menu
(831) 479-1026
Westside Beauty Supply

20% OFF EVERYTHING

Use Code SPECIAL20 

FREE SHIPPING on orders over $75

Shop By Category

Shop By Brand

  • Hair
  • Skin
  • Nails
  • Makeup
  • Organic
  • Travel Size
  • Men

    • Shop By Brand

  • dermalogica
  • Paul Mitchell
  • Enjoy
  • Kenra
  • ColorProof
  • Redken
  • Moroccanoil
  • Sun Bum
  • Nioxin
  • OPI
  • Pureology
  • Suavecito
  • Malibu C
  • DevaCurl
  • Loma
  • All-Nutrient
  • Crome
  • GiGi
  • Curls & Potions
  • Joico
  • Number 4
  • Biolage
  • No Nothing
  • All Nutrient Care
  • J Beverly Hills
  • Olaplex
  • ABBA
  • AG
  • ASP
  • Palladio
  • Satin
  • X5
  • Formula 18
  • FROMM
  • Matrix
  • Original Sprout
  • Wavertree & London
  • Ardell
  • Colure
  • Manic Panic
  • Brandon Femme
  • Cricket
  • Hempz
  • Pulp Riot
  • Zerran
  • Clairol
  • K18
  • Duo
  • Grande Cosmetics
  • Macadamia Professional
  • Sebastian
  • ULTRA
  • American Crew
  • bareMinerals
  • HairArt
  • Herbacin
  • Sorbie
  • Wella
  • Big Sexy Hair
  • blinc
  • Classic
  • FiberTech
  • Godefroy
  • Keratin Complex
  • Made D'Amore
  • Nail Tek
  • Punky Colour
  • Style Edit
  • Sukesha
  • SuperNail
  • WAHL
  • BabyFoot
  • Berins (Berodin)
  • Cuccio
  • L'OREAL
  • Pravana
  • Seche
  • Sta-Rite
  • Walker Tape Co
  • D:fi
  • Danger Jones
  • Davina
  • ELC Dao of Hair
  • Gena
  • Hayashi
  • Hot Tools
  • IBD
  • It's A 10
  • Mr Pumice
  • Neuma
  • Shuga
  • St Tropez
  • Betty Dain
  • Biosilk
  • Black Cobra
  • Blue Cross
  • Burmax
  • Clubman
  • Colortrak
  • Crazy Color
  • View all Brands

    • Hair

    Everything you need for beautiful hair!

    • Pureology Nano Works Gold Conditioner
      Quick view

      Pureology

      Pureology Nano Works Gold Conditioner

      Pureology Nano Works Gold Condition for aging, colour treated hair which luxuriously restores hair's youthful radiance. This rich formula, with Golden Marula Oil and the exclusive AntiFadeComplex, provides suppleness, shine and intense nourishment to...

      $52.00 - $134.00
      Choose Options
    • Pureology Nano Works Gold Shampoo
      Quick view

      Pureology

      Pureology Nano Works Gold Shampoo

      Pureology Nano Works Gold Shampoo for aging, color treated hair with Golden Marula Oil to nourish and protect hair on the outside. This concentrated ZeroSulfate (sulfate free) formula, with AntiFadeComplex is gentle enough for daily use to restore and...

      $52.00 - $134.00
      Choose Options
    • Pureology Strength Cure Shampoo
      Quick view

      Pureology

      Pureology Strength Cure Shampoo

      Pureology Strength Cure Shampoo is gentle, concentrated ZeroSulfate shampoo helps fortify micro scarred, damaged colour treated hair and provides a velvety soft finish. FEATURES AND BENEFITS Concentrated fortifying sulfate free shampoo for...

      $38.00 - $90.00
      Choose Options
    • DevaCurl One Condition Original
      Quick view

      DevaCurl

      DevaCurl One Condition Original

      Rich Cream Conditioner For Medium Waves, Curls, and Coils THINK RICH & CREAMY If you have dry, medium to coarse curls, this rich cream conditioner with a moisture preserving blend hydrates to help fight tangles, control frizz and leave curls...

      $39.95 - $71.95
      Choose Options
    • FiberTech Groove Grease
      Quick view

      FiberTech

      FiberTech Groove Grease

      Get in the Groove Groove Grease is the perfect medium hold, pliable styling tool for volume, shape and flexible control. It has absolutely no gluey stiffness! Groove Grease washes out with water leaving the hair free of oily, gunky residue...

      $15.00 - $25.00
      Choose Options
    • FiberTech Grip Grease
      Quick view

      FiberTech

      FiberTech Grip Grease

      Get hip with the grip! Benefits: Absolutely NO PARABENS UV Protecting Formula Water Soluble Fortifies with Keratin Made In the USA Features: Grip Grease is the uncompromising styling tool for dramatic shape and controlled hold. It has...

      $15.00 - $25.00
      Choose Options
    • DevaCurl Ultra Defining Gel 12 oz
      Quick view

      DevaCurl

      Devacurl Ultra Defining Gel

      Strong Hold No-Crunch Styler For Medium to Coarse Waves, Curls, and Coils DEFINE GAME STRONG Definition without the crunch. This non-flaking formula with a strong curl-locking blend provides a non-sticky curl cast that defines, fights frizz, and...

      $39.95 - $71.95
      View Details
    • DevaCurl Styling Cream
      Quick view

      DevaCurl

      DevaCurl Styling Cream

      Touchable Moisturizing Definer For Medium to Coarse Waves, Curls, and Coils KICK YOUR STYLE UP A KNOTCH Get totally touchable style. This rich cream with a hydra-definition blend provides medium to coarse curls with shape, frizz control, and a...

      $41.95
      Choose Options
    Compare Selected
    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.