null
Toggle menu
(831) 479-1026
Westside Beauty Supply

20% OFF EVERYTHING!

Use code SPECIAL20 at checkout

FREE SHIPPING on orders over $75

Shop By Category

Shop By Brand

  • Hair
  • Skin
  • Nails
  • Makeup
  • Organic
  • Travel Size
  • Men

    • Shop By Brand

  • dermalogica
  • Paul Mitchell
  • Enjoy
  • Kenra
  • ColorProof
  • Redken
  • Moroccanoil
  • Suavecito
  • Sun Bum
  • Loma
  • Nioxin
  • OPI
  • Pureology
  • DevaCurl
  • Malibu C
  • Crome
  • All-Nutrient
  • GiGi
  • Number 4
  • Sebastian
  • Curls & Potions
  • Joico
  • Biolage
  • No Nothing
  • All Nutrient Care
  • ASP
  • J Beverly Hills
  • Olaplex
  • ABBA
  • AG
  • Palladio
  • Satin
  • X5
  • Formula 18
  • FROMM
  • Matrix
  • Original Sprout
  • Brandon Femme
  • Wavertree & London
  • Ardell
  • Colure
  • Manic Panic
  • Cricket
  • DermOrganic
  • Hempz
  • Pulp Riot
  • Zerran
  • Clairol
  • Grande Cosmetics
  • K18
  • Voesh
  • Duo
  • Macadamia Professional
  • ULTRA
  • American Crew
  • B&D
  • bareMinerals
  • HairArt
  • Hayashi
  • Herbacin
  • Made D'Amore
  • Sorbie
  • Wella
  • Big Sexy Hair
  • blinc
  • Classic
  • FiberTech
  • Godefroy
  • Keracolor
  • Keratin Complex
  • Nail Tek
  • Punky Colour
  • Style Edit
  • Sukesha
  • SuperNail
  • WAHL
  • BabyFoot
  • Berins (Berodin)
  • Cuccio
  • L'OREAL
  • Pravana
  • Seche
  • Sta-Rite
  • D:fi
  • Danger Jones
  • Davina
  • ELC Dao of Hair
  • Gena
  • Hot Tools
  • IBD
  • It's A 10
  • Je Veux
  • Mastey
  • Mr Pumice
  • Neuma
  • Shuga
  • Smoothies
  • St Tropez
  • Betty Dain
  • Biosilk
  • View all Brands

    • Hair

    Everything you need for beautiful hair!

    • Redken Brushable Hairspray  redken fashion work 12 hairspray (old packaging)
      Quick view

      Redken

      Redken Brushable Hairspray

      Formerly Fashion Work This versatile Brushable Hairspray features 24-hour humidity resistance and 8-hour control for natural, undone styles. Our Flexi-Hold Formulation features holding polymers that provide hair with a flexible, brushable hold for all...

      $15.95 - $28.95
      Choose Options
    • redken control hairspray (new packaging) redken control addict 28 hairspray (old packaging)
      Quick view

      Redken

      Redken Control Hairspray

      This extra strong hold anti-humidity hair spray holds hair in place for 24 hours without residue or flaking.    Extra strong control finishing spray with superior hold and ultimate brushability Offers 24-hour control and humidity...

      $15.95 - $28.95
      Choose Options
    • Redken Extreme Conditioner new packaging Redken Extreme Conditioner packaging change
      Quick view

      Redken

      Redken Extreme Conditioner

      One of Redken's best-selling products, this hair strengthening conditioner protects shine, repairs hair and leaves hair supply and shiny. Strengthens weakened hair Detangles, smooths and strengthens Reduces breakage by 75%* *With the use of...

      $27.95 - $55.95
      Choose Options
    • Redken Extreme Shampoo New Packaging Redken Extreme Shampoo packaging change
      Quick view

      Redken

      Redken Extreme Shampoo

      Hair strengthening shampoo that cleanses, strengthens and fortifies weakened areas. Restores and repairs hair while protecting hair's natural shine.   Strengthens hair for reduced hair damage and split ends Protein-enriched formulas cleanse and...

      $27.95 - $55.95
      Choose Options
    • Redken Extreme Anti Snap new packaging Redken Extreme Anti Snap packaging change
      Quick view

      Redken

      Redken Extreme Anti Snap

      This award-winning, best-selling leave-in treatment for damaged hair & split ends repairs, strengthens and protects hair shine. It fortifies hair to reduce breakage, split ends and mechanical damage to hair from brushing.   Provides heat...

      $32.95
      Choose Options
    • Redken All Soft Argan 6 Oil
      Quick view

      Redken

      Redken All Soft Argan 6 Oil

      Natural All Soft Argan-6 Multi-Care Oil is enriched with omega-6 to provide deep conditioning, lasting softness and shine for hair.   Provides concentrated softness, deep conditioning and lasting suppleness Intensely nourishes all hair...

      $39.95
      Choose Options
    • Redken Color Extend Magnetics Shampoo new packaging Redken Color Extend Magnetics Shampoo packaging change
      Quick view

      Redken

      Redken Color Extend Magnetics Shampoo

      A sulfate-free conditioning and cleansing shampoo for color treated hair that gently strengthens hair from root to tip. Uses Redken's IPN technology and amino-ions to leave color treated hair 3x more fortified*.   Sulfate-free Cleanses while...

      $27.95 - $55.95
      Choose Options
    Compare Selected
    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.