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Westside Beauty Supply

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    • Hair

    Everything you need for beautiful hair!

    • Loma Daily Conditioner
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      Loma

      Loma Daily Conditioner

      Loma Conditioners contain highly effective reconstructive ingredients, rich in amino acids to repair the hair and maintain moisture balance. No Parabens or Glutens. Instant, light weight conditioner for shine, detangling and thermal protection. For...

      $9.00 - $38.00
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    • VolumeBloom Shampoo
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      Biolage

      Biolage VolumeBloom Shampoo

      Fine hair lacks volume and can be difficult to style. Inspired by nature's expanding cotton flower, Biolage VOLUMEBLOOM Shampoo plumps fine hair with long-lasting bouncy volume.Give her hair 70% more volume after just one application*. Gentle cleanses...

      $24.00 - $42.00
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    • VolumeBloom Conditioner
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      Biolage

      Biolage VolumeBloom Conditioner

      Fine hair lacks volume and can be difficult to style. Inspired by nature's expanding cotton flower, Biolage VOLUMEBLOOM Conditioner plumps fine hair with long-lasting bouncy volume. Give her hair 70% more volume after just one application*. Conditions...

      $24.00 - $48.00
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    • Ultra HydraSource Shampoo
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      Biolage

      Biolage Ultra HydraSource Shampoo

      Very dry hair needs extra moisture and conditioning to prevent breakage, frizz and flyaways. Inspired by the aloe plant that never seems to dry, Biolage ULTRA HYDRASOURCE Shampoo helps optimize moisture balance for healthy looking hair. Intense...

      $24.00 - $42.00
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    • Ultra HydraSource Conditioner
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      Biolage

      Biolage Ultra HydraSource Conditioner

      Very dry hair can be difficult to manage, lacking in shine and moisture. Inspired by the aloe plant that never seems to dry, Biolage ULTRA HYDRASOURCE Conditioner for very dry hair helps optimize moisture balance, intensely conditioning for healthy...

      $24.00 - $42.00
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    • SmoothProof Shampoo
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      Biolage

      Biolage SmoothProof Shampoo

      Frizzy and unmanageable hair can be difficult to control and style. Inspired by natures water-resistant camellia, Biolage SMOOTHPROOF Shampoo for frizzy hair provides humidity control and anti-frizz smoothness even in 97% humidity.* Shampoo with...

      $24.00 - $42.00
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    • SmoothProof Serum
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      Biolage

      Biolage SmoothProof Serum

      Frizzy hair needs special treatment to control flyaways. Inspired by natures water-resistant camellia, Biolage SMOOTHPROOF Serum for frizzy hair provides humidity control and anti-frizz smoothness even in 97% humidity.* Tames frizz and flyaways while...

      $29.00
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    • SmoothProof Conditioner
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      Biolage

      Biolage SmoothProof Conditioner

      Frizzy hair is often difficult to manage in humid weather. Inspired by natures water-resistant camellia, Biolage SMOOTHPROOF Conditioner for frizzy hair provides humidity control and anti-frizz smoothness even in 97% humidity.* Detangles and defrizzes...

      $24.00 - $42.00
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    • ScalpSync Cooling Mint Shampoo
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      Biolage

      Biolage ScalpSync Cooling Mint Shampoo

      Inspired by the anti-bacterial and calming properties of the Mint Leaf, Biolage SCALPSYNC Cooling Mint Shampoo cleanses excess oil from the scalp and hair and awakens with a cool, refreshing sensation. Cleanses excess oil from the scalp and...

      $24.00 - $42.00
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    • ScalpSync Shampoo
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      Biolage

      Biolage ScalpSync Anti Dandruff Shampoo

      Inspired by the anti-bacterial and calming properties of the Mint Leaf, Biolage SCALPSYNC Anti-Dandruff Shampoo with Pyrithione Zinc helps target dandruff, control the appearance of visible flakes and relieves scalp irritation with continued use...

      $24.00 - $42.00
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    • HydraSource Shampoo
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      Biolage

      Biolage HydraSource Shampoo

      Dry hair often causes frizz, split ends and lack of shine. Inspired by the aloe plant that never seems to dry, Biolage HYDRASOURCE Shampoo helps optimize moisture balance for healthy looking hair. Give her up to 15X more moisturized hair after just one...

      $7.50 - $42.00
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.