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Westside Beauty Supply

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    • Hair

    Everything you need for beautiful hair!

    • Loma Smoothing Crème
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      Loma

      Loma Smoothing Crème

      Key ingredients of the Loma line which include Aloe Vera, Lavender extracts, organic oils and vitamins to restore hair health. Provides maximum thermal protection. Light holding, high shine. For up to 3 days smoother results. Pear Aromatherapy...

      $9.00 - $20.00
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    • Loma Molding Crème
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      Loma

      Loma Molding Crème

      Key ingredients of the Loma line which include Aloe Vera, Lavender extracts, organic oils and vitamins to restore hair health. Medium to firm hold. Low Shine For all hair types. Clay based styler for definition, control and separation. Builds...

      $9.00 - $20.00
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    • Maximum Volumizing Solution
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      Loma

      Loma Maximum Volumizing Solution

      Key ingredients of the Loma line which include Aloe Vera, Lavender extracts, organic oils and vitamins to restore hair health. Medium to firm hold. For all hair types. Builds volume, fullness and shine for thicker, plumper hair. May also be used as...

      $9.00 - $20.00
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    • Loma Firm Hold Gel
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      Loma

      Loma Firm Hold Gel

      Key ingredients of the Loma line which include Aloe Vera, Lavender extracts, organic oils and vitamins to restore hair health. Really firm to extreme hold. For the adventurous at heart. Humidity resistant with no flaking. Orange and Tangerine...

      $9.00 - $20.00
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    • Loma Curvy Crème
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      Loma

      Loma Curvy Crème

      Key ingredients of the Loma line which include Aloe Vera, Lavender extracts, organic oils and vitamins to restore hair health. Medium flexible hold. For all hair types. Activates curls and waves. Works great on non-curly hair for a firmer styling...

      $9.00 - $20.00
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    • Loma Fortifying Repairative Tonic
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      Loma

      Loma Fortifying Repairative Tonic

      Loma Treatments are rich in Alpha Hydroxy acids and anti-oxidants to propel hair color, while adding protection from the elements. Color Catalyst, bleach catalyst and wearable reconstructor! Appropriate for all hair types. Instant strength and color...

      $25.00 - $50.00
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    • Loma Nourishing Shampoo
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      Loma

      Loma Nourishing Shampoo

      Organapure Complex. Certified organic ingredients specifically selected to enhance, protect, restore and repair the hairs natural moisture balance while providing vibrant shine. No Sulfates, Parabens or Glutens. Simply the most luxurious shampoo...

      $9.50 - $42.00
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    • Loma Moisturizing Shampoo
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      Loma Moisturizing Shampoo

      Organapure Complex. Certified organic ingredients specifically selected to enhance, protect, restore and repair the hairs natural moisture balance while providing vibrant shine. No Sulfates, Parabens or Glutens. Replenish and restore moisture for...

      $9.00 - $38.00
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    • Loma Daily Shampoo
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      Loma

      Loma Daily Shampoo

      Organapure Complex. Certified organic ingredients specifically selected to enhance, protect, restore and repair the hairs natural moisture balance while providing vibrant shine. No Sulfates, Parabens or Glutens. Naturally nourishing and cleansing to...

      $8.00 - $34.00
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    • Loma Moisturizing Treatment
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      Loma

      Loma Moisturizing Treatment

      Loma Conditioners contain highly effective reconstructive ingredients, rich in amino acids to repair the hair and maintain moisture balance. No Parabens or Glutens. Deeply penetrating conditioner to add moisture, strength and shine. For all hair...

      $9.50 - $42.00
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    • Loma Nourishing Conditioner
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      Loma

      Loma Nourishing Conditioner

      Loma Conditioners contain highly effective reconstructive ingredients, rich in amino acids to repair the hair and maintain moisture balance. No Parabens or Glutens. Instantaneous conditioner to repair damaged hair for healthy results. For dry,...

      $10.50 - $46.00
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    • Loma Leave-In Conditioner Spray
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      Loma

      Loma Leave-In Conditioner Spray

       Instant detangling spray with sea salt to add texture and volume For all hair types especially fine and limp Ideal on all color treated hair types to close the cuticle, protect the hair and extend color vibrancy Aromatherapy of Pear Key...

      $17.00
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.