null
Toggle menu
(831) 479-1026
Westside Beauty Supply

20% OFF EVERYTHING!

Use code SPECIAL20 at checkout

FREE SHIPPING on orders over $75

Shop By Category

Shop By Brand

  • Hair
  • Skin
  • Nails
  • Makeup
  • Organic
  • Travel Size
  • Men

    • Shop By Brand

  • dermalogica
  • Enjoy
  • Paul Mitchell
  • Kenra
  • ColorProof
  • Suavecito
  • Redken
  • Moroccanoil
  • Sun Bum
  • Loma
  • Nioxin
  • OPI
  • Pureology
  • DevaCurl
  • Malibu C
  • Crome
  • All-Nutrient
  • GiGi
  • Number 4
  • Sebastian
  • Curls & Potions
  • Joico
  • Biolage
  • No Nothing
  • All Nutrient Care
  • ASP
  • J Beverly Hills
  • Olaplex
  • ABBA
  • AG
  • Palladio
  • Satin
  • X5
  • Formula 18
  • FROMM
  • Matrix
  • Original Sprout
  • Brandon Femme
  • Wavertree & London
  • Ardell
  • Colure
  • Manic Panic
  • Cricket
  • DermOrganic
  • Hempz
  • Pulp Riot
  • Zerran
  • Clairol
  • Grande Cosmetics
  • K18
  • Voesh
  • Duo
  • Macadamia Professional
  • SkinJoy
  • ULTRA
  • American Crew
  • B&D
  • bareMinerals
  • HairArt
  • Hayashi
  • Herbacin
  • Made D'Amore
  • Sorbie
  • Wella
  • Big Sexy Hair
  • blinc
  • Classic
  • FiberTech
  • Godefroy
  • Keracolor
  • Keratin Complex
  • Nail Tek
  • Punky Colour
  • Style Edit
  • Sukesha
  • SuperNail
  • WAHL
  • BabyFoot
  • Berins (Berodin)
  • Cuccio
  • L'OREAL
  • Pravana
  • Seche
  • Sta-Rite
  • D:fi
  • Danger Jones
  • Davina
  • ELC Dao of Hair
  • Gena
  • Hot Tools
  • IBD
  • It's A 10
  • Je Veux
  • Mastey
  • Mr Pumice
  • Neuma
  • Shuga
  • Smoothies
  • St Tropez
  • Betty Dain
  • View all Brands

    • Hair

    Everything you need for beautiful hair!

    • Enjoy Shaping Lotion
      Quick view

      Enjoy

      Enjoy Shaping Lotion

      Shaping Lotion: Soft defined curls, texture and shine. Create voluptuous flexible body and volume. Soft control and styling. USAGE: Use with a blow dryer and brush for soft volume. Great as a grooming lotion for short styles.

      $27.95
      Choose Options
    • Enjoy Protect and Shine
      Quick view

      Enjoy

      Enjoy Protect and Shine

      Gives a high gloss finish for all hair types while providing superior protection from heat styling. Leaves hair feeling smooth, frizz free, and helps to block out humidity. Great for deodorizing hair with a light finish. pH 3.5-4.5 USAGE: SHAKE WELL...

      $25.95
      Choose Options
    • Enjoy Molding Paste
      Quick view

      Enjoy

      Enjoy Molding Paste

      This non greasy formula offers moveable texture, and medium flexible hold. Great for smoothing, spiking, and control on all hair types. USAGE: Apply to slightly damp or dry hair. Work product into hair and style as desired.  

      $24.95
      Choose Options
    • Enjoy Luxury Mask
      Quick view

      Enjoy

      Enjoy Luxury Mask

      This intense smoothing, healing and moisturizing treatment is ideal for dry, damaged and unruly hair. It extends the life of any color or chemical service leaving strands silky, soft and manageable with shiny, longer-lasting results. pH 3.5-4...

      $35.95
      Choose Options
    • Enjoy Luxury Conditioner
      Quick view

      Enjoy

      Enjoy Luxury Conditioner

      Smooth, moisturize and soften the hair while indulging yourself in an incredible soothing and luxurious experience. pH 4.5 – 5.5 USAGE: This product may be used for shaving and moisturizing the skin. For best results, comb product through hair...

      $33.95 - $77.95
      Choose Options
    • Enjoy Leave In Conditioner
      Quick view

      Enjoy

      Enjoy Leave In Conditioner

      Recommended for all hair types. This product gives the hair “extra” moisture, detangling, and protection. Leave in or rinse out. Excellent for softness and frizz control. Longer lasting color. Tip: May be applied to skin as a moisturizer...

      $26.95
      Choose Options
    • Enjoy Intensive Reconstructing Spray
      Quick view

      Enjoy

      Enjoy Intensive Reconstructing Spray

      An amino acid reconstructing booster to be used with ENJOY Instant Reconstructor or ENJOY Hair Mask making them a minimum of 10x stronger. Use once a week as needed to recondition distressed, weak or over processed hair. Bonds color, enhances chemical...

      $33.95
      Choose Options
    • Enjoy Instant Reconstructing Conditioner
      Quick view

      Enjoy

      Enjoy Instant Reconstructing Conditioner

      Give your hair new life and vitality instantly! Our Instant Reconstructor features low molecular weight keratin amino acids (90-150mw) that penetrate and repair weak, over processed hair. Eliminates frizz and helps prolong your hair color without...

      $25.95 - $59.95
      Choose Options
    • Enjoy Hydrating Conditioner
      Quick view

      Enjoy

      Enjoy Hydrating Conditioner

      Create smoothness, softness and shine while eliminating frizz and detangling your hair. Color Safe for all hair types. pH 3.5 – 4.5 USAGE: For best results, comb or brush this product through the hair before rinsing.

      $25.95 - $60.95
      Choose Options
    • Enjoy Sulfate Free Hydrating Shampoo
      Quick view

      Enjoy

      Enjoy Sulfate Free Hydrating Shampoo

      Create unbelievable smooth and silky hair. Eliminate frizz, moisturize and detangle without build-up. Gentle cleansers combined with a ph of 4.5-5.5 guarantees long-lasting hair color. pH 4.5 – 5.5 USAGE: This product may be used as a...

      $9.95 - $57.95
      Choose Options
    • Enjoy Hair Finishing Spray
      Quick view

      Enjoy

      Enjoy Hair Finishing Spray

      A quick drying spray with a firm, flexible hold. Wonderful for both styling and setting. Gives your hair volume, shine and control. USAGE: For styling, hold can 6-9 inches from hair.  Spray base and shaft in short bursts.  To finish, apply...

      $25.95
      Choose Options
    Compare Selected
    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.