null
Toggle menu
(831) 479-1026
Westside Beauty Supply

20% OFF EVERYTHING!

Use code SPECIAL20 at checkout

FREE SHIPPING on orders over $75

Shop By Category

Shop By Brand

  • Hair
  • Skin
  • Nails
  • Makeup
  • Organic
  • Earth-friendly
  • Travel Size
  • Men

    • Shop By Brand

  • dermalogica
  • Paul Mitchell
  • Enjoy
  • ColorProof
  • Kenra
  • Sun Bum
  • DevaCurl
  • Redken
  • Moroccanoil
  • AG
  • Suavecito
  • J Beverly Hills
  • Joico
  • It's A 10
  • glo Skin Beauty
  • Loma
  • Nioxin
  • OPI
  • Pureology
  • ABBA
  • GiGi
  • Malibu C
  • Sebastian
  • Crome
  • All-Nutrient
  • Number 4
  • Curls & Potions
  • Biolage
  • No Nothing
  • All Nutrient Care
  • ASP
  • Lanza
  • American Crew
  • Living proof
  • Alterna
  • bareMinerals
  • Olaplex
  • Aquage
  • Original Sprout
  • Palladio
  • Satin
  • X5
  • Big Sexy Hair
  • Matrix
  • Formula 18
  • FROMM
  • Hempz
  • Ardell
  • Brandon Femme
  • Colure
  • Grande Cosmetics
  • Manic Panic
  • Neuma
  • Wavertree & London
  • Cricket
  • DermOrganic
  • Macadamia Professional
  • Pulp Riot
  • Zerran
  • blinc
  • CHI
  • Clairol
  • Keratin Complex
  • KMS
  • Duo
  • Herbacin
  • K18
  • Punky Colour
  • SkinJoy
  • The Crème Shop
  • ULTRA
  • B&D
  • HairArt
  • Hayashi
  • Je Veux
  • Nail Tek
  • Sorbie
  • Style Edit
  • Wella
  • BODE
  • Celeb Luxury
  • Classic
  • FiberTech
  • Godefroy
  • Keracolor
  • Onesta
  • Sukesha
  • SuperNail
  • The Pastel Shop
  • BabyFoot
  • Berins (Berodin)
  • Cuccio
  • DeMert
  • L'OREAL
  • LastObject
  • Marianna
  • Schwartzkopf
  • Seche
  • Sta-Rite
  • D:fi
  • View all Brands

    • Hair

    Everything you need for beautiful hair!

    • Loma Violet Conditioner
      Quick view

      Loma

      Loma Violet Conditioner

      Loma Violet Conditioner brightens blond and grey hair while neutralizing yellow to brassy tones. Features: Rich with Aloemoist Complex Aromatherapy of Lemon and Eucalyptus Blue-violet pigmented

      $11.95 - $52.95
      Choose Options
    • Loma Violet Shampoo
      Quick view

      Loma

      Loma Violet Shampoo

      Loma Violet Shampoo brightens blond and grey hair while neutralizing yellow to brassy tones. Features: Rich with Aloemoist Complex Blue-violet pigmented Aromatherapy of Vanilla Bean and Blood Orange

      $10.95 - $48.95
      Choose Options
    • Enjoy Fiber
      Quick view

      Enjoy

      Enjoy Fiber

      Fiber styles effortlessly and has incredible memory. The firm, flexible hold gives numerous style options for day or night. Rinses out easily. Directions for Use: Apply a small amount on hands and emulsify (rub into hands). Style...

      $23.95
      Choose Options
    • Enjoy Texture and Volume Spray
      Quick view

      Enjoy

      Enjoy Texture and Volume Spray

      A layerable spray, great for adding volume to a blow-dryed style or giving a piecey textured finish to dry hair. Leaves the hair manageable and shiny. Directions for Use: Shake well before use.  Can be used in damp or dry hair...

      $24.95
      Choose Options
    • Keracolor Clenditioner
      Quick view

      Keracolor

      Keracolor Clenditioner

      Keracolor Clenditioner is a conditioning cleanser that replaces your traditional shampoo. Clenditioning your hair retains essential oils, and locks in color while gently whisking away dirt with a no-lather whisper. Sulfate, paraben and cruelty free...

      $22.95
      View Details
    • Shuga Hair Spray
      Quick view

      Shuga

      Shuga Hair Spray

      Hairspray that stays ALL DAY Our Shuga Hair Spray smells AMAZING! It has a 55 VOC which means its earth friendly and water soluble. Use Shuga hairspray to obtain a firm yet workable hold that can be softened with Leave-In Conditioner...

      $25.95
      Choose Options
    Compare Selected
    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.