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Westside Beauty Supply

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    • Hair

    Everything you need for beautiful hair!

    • Loma Texture & Finishing Spray
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      Loma

      Loma Texture & Finishing Spray

      Builds incredible, workable volume to dry hair Use for tousled, undone styles  Finishes and holds styles Humidity resistant Rich with Aloemoist Complex  Aromatherapy of Pure Orange, Tangerine & Cranberry Pear How to use: Spray 6-10...

      $25.95
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    • Loma Dry Shampoo
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      Loma

      Loma Dry Shampoo

       Quickly removes dirt and impurities from the hair Make the hair look, feel & smell clean Contains rice and tapioca starch for better absorption of oils and other impurities Rich with Aloemoist Complex Aromatherapy of Fresh Pear How to...

      $22.95
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    • Loma Deep Conditioner
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      Loma

      Loma Deep Conditioner

       Intensive Deep Conditioner Luxurious Cleansing Conditioner Texturizing Styler 100% Silicone Free (derived from sustainable Olive, Caster, and Coconut Oils) Rich with Aloemoist Complex Aromatherapy of Pure Orange, Tangerine, and Cranberry...

      $24.95 - $49.95
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    • Loma Finishing Hairspray
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      Loma

      Loma Finishing Hairspray

      Perfect for locking down your style with no buildup or flaking  Dry spray pattern “mists” hair lightly without disturbing style  Brushable yet intense hold for second-day restyling Leaves a natural soft shine without an “over...

      $29.95
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    • Colure Super Cool Blonde Shampoo
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      Colure

      Colure Super Cool Blonde Shampoo

      This 100% vegan formula enriched with COLURE’s Organic Super Complex, revives hair color vibrancy and Its youthful appearance. A luxurious violet shampoo that eliminates yellow tones in Blonde, grey, and white hair. Eliminates brassy tones,...

      $29.95
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    • KMS Add Volume Styling Foam
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      KMS

      KMS Add Volume Styling Foam

      WHAT’S SO SPECIAL ABOUT IT?• Gives hair up to 70 % more volume• Thin ends appear thicker• Provides long-lasting volume for up to 72 hoursHOW DO I USE IT?Shake, then work through towel-dried hair and blow-dry.WHAT’S IN...

      $23.95
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    • Eco Style Krystal Styling Gel
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      Eco Style

      Eco Style Krystal Styling Gel

      Eco Style Krystal styling gel is a strong hold styling gel that is ideal for any hair type and color. This weightless hair gel product provides gravity-defying hold and adds body & shine to all styles. Krystal Gel is water based to deliver moisture...

      $12.95
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    • Enjoy Sulfate Free Balancing Shampoo
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      Enjoy

      Enjoy Sulfate Free Balancing Shampoo

      pH 4.5-5.5 Previously called Sulfate Free Shampoo. NEW name, NEW packaging, same GREAT formula. Cleanse and strengthen all hair types with this gentle shampoo. Give the hair strength, smoothness, shine, and frizz control with Cleanse Sensor technology...

      $23.95 - $54.95
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    • Enjoy Volumizing Elixir
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      Enjoy

      Enjoy Volumizing Elixir

      This formula styles effortlessly, adding density and texture to fine hair. Gives hair incredible body with long lasting hold. Directions for Use: On clean damp hair, squeeze a small amount into hands and emulsify. Apply to hair and...

      $26.95
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.