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Westside Beauty Supply

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    • Hair

    Everything you need for beautiful hair!

    • Loma Violet Conditioner
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      Loma

      Loma Violet Conditioner

      Loma Violet Conditioner brightens blond and grey hair while neutralizing yellow to brassy tones. Features: Rich with Aloemoist Complex Aromatherapy of Lemon and Eucalyptus Blue-violet pigmented

      $12.95 - $54.95
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    • Loma Violet Shampoo
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      Loma

      Loma Violet Shampoo

      Loma Violet Shampoo brightens blond and grey hair while neutralizing yellow to brassy tones. Features: Rich with Aloemoist Complex Blue-violet pigmented Aromatherapy of Vanilla Bean and Blood Orange

      $11.95 - $49.95
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    • Enjoy Fiber
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      Enjoy

      Enjoy Fiber

      Fiber styles effortlessly and has incredible memory. The firm, flexible hold gives numerous style options for day or night. Rinses out easily. Directions for Use: Apply a small amount on hands and emulsify (rub into hands). Style...

      $24.95
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    • Enjoy Texture and Volume Spray
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      Enjoy

      Enjoy Texture and Volume Spray

      A layerable spray, great for adding volume to a blow-dryed style or giving a piecey textured finish to dry hair. Leaves the hair manageable and shiny. Directions for Use: Shake well before use.  Can be used in damp or dry hair...

      $25.95
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    • Sun Bum Sonny's Original Surf Paste
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      Sun Bum

      Sun Bum Sonny's Original Surf Paste

      Yeah, we like to look good, but we really don't like spending too much time worrying about it.  So we made Texturizing Sonny's Original Surf Paste, which gives our mops a soft, matte finish for a casual look & feel we like.  Do less, live...

      $14.99
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    • Shuga Hair Spray
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      Shuga

      Shuga Hair Spray

      Hairspray that stays ALL DAY Our Shuga Hair Spray smells AMAZING! It has a 55 VOC which means its earth friendly and water soluble. Use Shuga hairspray to obtain a firm yet workable hold that can be softened with Leave-In Conditioner...

      $23.49
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.