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Westside Beauty Supply

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    • Hair

    Everything you need for beautiful hair!

    • Enjoy Fiber
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      Enjoy

      Enjoy Fiber

      Fiber styles effortlessly and has incredible memory. The firm, flexible hold gives numerous style options for day or night. Rinses out easily. Directions for Use: Apply a small amount on hands and emulsify (rub into hands). Style...

      $24.95
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    • Enjoy Texture and Volume Spray
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      Enjoy

      Enjoy Texture and Volume Spray

      A layerable spray, great for adding volume to a blow-dryed style or giving a piecey textured finish to dry hair. Leaves the hair manageable and shiny. Directions for Use: Shake well before use.  Can be used in damp or dry hair...

      $25.95
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    • Sun Bum Sonny's Original Surf Paste
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      Sun Bum

      Sun Bum Sonny's Original Surf Paste

      Yeah, we like to look good, but we really don't like spending too much time worrying about it.  So we made Texturizing Sonny's Original Surf Paste, which gives our mops a soft, matte finish for a casual look & feel we like.  Do less, live...

      $14.99
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    • Keracolor Clenditioner
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      Keracolor

      Keracolor Clenditioner

      Keracolor Clenditioner is a conditioning cleanser that replaces your traditional shampoo. Clenditioning your hair retains essential oils, and locks in color while gently whisking away dirt with a no-lather whisper. Sulfate, paraben and cruelty free...

      $22.95
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    • Shuga Hair Spray
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      Shuga

      Shuga Hair Spray

      Hairspray that stays ALL DAY Our Shuga Hair Spray smells AMAZING! It has a 55 VOC which means its earth friendly and water soluble. Use Shuga hairspray to obtain a firm yet workable hold that can be softened with Leave-In Conditioner...

      $25.95
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    • ColorProof BioRepair-8 Scalp Exfoliating Brush
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      ColorProof

      ColorProof Exfoliating Scalp Brush

      BioRepair-8 Scalp Exfoliating Brush is designed for thinning, color-treated hair to stimulate the scalp and maximize exfoliation. Flexible bristle brush with molded finger grip gently removes dead skin cells, build-up and sebum while increasing...

      $11.95
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    • AG Curl Thrive Conditioner
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      AG

      AG Curl Thrive Conditioner

      Curl confidence is rooted in moisture. Quench parched strands with Curl Thrive conditioner, a luxurious and hydrating formula that fights frizz and helps define curls. Quinoa protein, pea peptides and silk amino acids help moisturize and strengthen the...

      $29.95 - $69.95
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.