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Westside Beauty Supply

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    • Hair

    Everything you need for beautiful hair!

    • Redken Brews Men's Wax Pomade
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      Redken

      Redken Brews Men's Wax Pomade

      This hair wax for men comes in a pomade formula that provides re-workable hold-- meaning it's easy to change up your hairstyle throughout the day.  Water-based formula provides re-workable hold Great for polished styles including side or...

      $22.95
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    • Redken Brews Men's Extra Clean Hold Gel
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      Redken

      Redken Brews Men's Extra Clean Hold Gel

      Redken Brews Extra Clean Gel provides men's hairstyles with lightweight control and a barely there, no crunch finish. The lightweight formula offers an extra clean feel to guarantee a smooth hold for your style with no stickiness or flakey residue...

      $22.95
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    • Biosilk Original Silk Therapy
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      Biosilk

      Biosilk Original Silk Therapy

      A weightless leave-in silk replenishing and reconstructing treatment that helps repair, smooth and protect all hair types. Key Ingredients & Benefits: • Fills voids in cuticle to create smooth hair • Aids in preventing split ends •...

      $14.50 - $43.00
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    • Style Edit Root Concealer
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      Style Edit

      Style Edit Root Concealer

      Instant, temporary gray root touch-up spray covers fading roots, extending the life of color between salon visits. The unique pin point applicator targets the areas that need a temporary color boost. Color adaptive pigments smoothly adheres to the hair...

      $34.95
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    • Zotos Quantum Permanent Waves NEW packaging Zotos Quantum Permanent Waves Old packaging
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      Zotos

      Zotos Quantum Permanent Waves

      Our tried and true formulas contain Equalizer 3™ conditioner to balance porosity for even, predictable curl formation. Our advanced conditioning neutralizer, with Aroma-Fresh™ fragrance and formulated with Argan Oil from Morocco, helps add...

      $9.95
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    • AG Curl Recoil Curl Activator 
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      AG

      AG Curl Recoil Curl Activator

      Nothing defines, maintains and moisturizes curls like AG Recoil. Rich in our exclusive Curl Creating Complex (C3), Recoil separates and holds without stiffness or stickiness, even in high humidity. Curl Factor: 1 2 3 4 5 Recoil curl activator is made...

      $29.95 - $46.95
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    • AG Curl Details Defining Cream New Packaging AG Curl Details Defining Cream Old Packaging
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      AG

      AG Curl Details Defining Cream

      A true multitasking product, Details is infused with AG’s Curl Creating Complex (C3) to calm frizz, define curls, add texture and shine with soft control. This defining cream can be used on just-washed hair to achieve soft waves or that second...

      $27.95
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    • AG Curl Trigger Curl Defining Spray
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      AG

      AG Curl Trigger Curl Defining Spray

      Ideal for fine hair, Curl Trigger instantly creates moisture-rich curls and waves. Formulated with our exclusive Curl Creating Complex (C3) and fortified with sea vegetable extract, this curl defining spray encourages soft, loose texture. Alcohol-free,...

      $27.95
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    • AG Curl Beach Bomb Texture Cream
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      AG

      AG Curl Beach Bomb Texture Cream

      Beach Bomb creates bombshell-worthy waves that are natural, full of texture and incredibly sexy. This lightweight, alcohol-free cream is infused with keratin protein, silk amino acids and our C3 Complex to condition and keep your hair healthy while...

      $29.95
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    • AG Sterling Silver Toning Conditioner New Packaging AG Sterling Silver Toning Conditioner Old Packaging
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      AG

      AG Sterling Silver Toning Conditioner

      Formulated to eliminate brassy yellow tones from blonde and silver hair with its unique violet base, our toning conditioner provides intense moisture, condition and luster to hair. Sterling Silver Conditioner contains a non-staining violet base that...

      $29.95 - $69.95
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    • AG Sterling Sliver Toning Shampoo New Packaging AG Sterling Sliver Toning Shampoo Old Packaging
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      AG

      AG Sterling Sliver Toning Shampoo

      Sterling Silver is specially formulated to eliminate brassy, yellow tones from blonde and silver hair. With its unique violet base, this mild toning shampoo removes dullness and brassiness, leaving blonde and silver hair looking cleaner and brighter. pH...

      $29.95 - $69.95
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.