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Westside Beauty Supply

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    • Lotions & Creams

    • AG Curl Details Defining Cream New Packaging AG Curl Details Defining Cream Old Packaging
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      AG

      AG Curl Details Defining Cream

      A true multitasking product, Details is infused with AG’s Curl Creating Complex (C3) to calm frizz, define curls, add texture and shine with soft control. This defining cream can be used on just-washed hair to achieve soft waves or that second...

      $27.95
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    • AG Curl Beach Bomb Texture Cream
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      AG

      AG Curl Beach Bomb Texture Cream

      Beach Bomb creates bombshell-worthy waves that are natural, full of texture and incredibly sexy. This lightweight, alcohol-free cream is infused with keratin protein, silk amino acids and our C3 Complex to condition and keep your hair healthy while...

      $29.95
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    • Crome CurlUp Curl Activating Lotion
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      Crome

      Crome CurlUp Curl Activating Lotion

      Activates, moisturizes, and rejuvenates curls without adding weight or leaving and flaky residue. Creates a natural look that will last all day.  Provides extra moisture, elasticity, and a beautiful natural shine. Curl activator is specially...

      $16.00
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    • ABBA Smoothing Blow Dry Lotion
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      ABBA

      ABBA Smoothing Blow Dry Lotion

      Smooth has reached a new level. This amazing formula smooths, shines and does wonders for your un-tamed hair. Smooths Creates shine Increased control Creates a lightweight hold and delivers shine on all hair types. Key Botanicals Barley...

      $20.00
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    • D:fi D:Struct Molding Cream
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      D:fi

      D:fi D:Struct Molding Cream

      MEDIUM HOLD MOLDING CREAM WITH LOW SHINE. Cactus Extract – Helps this d:fi hair cream moisturize hair while increasing elasticity, luster and softness. Sugar Cane – Provides this low shine hair cream with natural humectants that help hair...

      $14.95 - $24.50
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    • American Crew Forming Cream
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      American Crew

      American Crew Forming Cream

      American Crew Forming Cream is an easy-to-use styling product that works on any hair type. Forming Cream provides excellent pliability, medium hold and natural shine. This product also helps hair look fuller and thicker and is ideal for easing new users...

      $12.99 - $22.99
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    • Colure Curl Wave Styling Cream
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      Colure

      Colure Curl Wave Styling Cream

      This 100% vegan formula enriched with COLURE’s Organic Super Complex, revives hair color vibrancy and its youthful appearance. The perfect styling cream for frizz-free, natural curls while providing definition and control with the confidence of...

      $24.00
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    • Colure Blow Dry Crème
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      Colure

      Colure Blow Dry Crème

      This 100% vegan formula enriched with COLURE’s Organic Super Complex, revives hair color vibrancy and its youthful appearance. Blow Dry Cream is perfect for straightening and smoothing hair or enhancing natural, frizz-free curl. Control and...

      $24.00
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    • Je Veux Styling Glaze
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      Je Veux

      Je Veux Glaze Styling Lotion

      A multi tasking styling Lotion that provides nutrients, volume, shine and definition. Great for curls! Can be used as a root lifter, makes blowouts smooth and adds definition and shine to air dried or diffused curls and waves. NO Synthetic frangrance or...

      $19.95
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.