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Westside Beauty Supply

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    • Lotions & Creams

    • DevaCurl Fragrance Free SuperCream
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      DevaCurl

      DevaCurl Fragrance Free SuperCream

      Fragrance-free and hypoallergenic, this multitasking, ultra-rich cream is formulated for those with sensitivities to fragrance, essential oils, dyes, or gluten. The hydra-definition blend provides coarse curls with smoothness, shape, shine and frizz...

      $38.95
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    • DevaCurl FlexFactor
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      DevaCurl

      DevaCurl FlexFactor

      Curl Protection & Retention Primer For All Waves, Curls, and Coils FLEX YOUR STYLE Flex your style from blowouts to braids to twist outs and back to your natural texture—while reducing damage by up to 55%! This heat and UV...

      $28.95
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    • Number 4 Blow Dry Lotion
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      Number 4

      Number 4 Blow Dry Lotion

      Provides superior weightless and thermal protection plus the benefits of a styling treatment in a multi-dimensional humidity-resistant formula that delivers smooth, long-lasting styling support while maintaining equilibrium on this season’s...

      $9.95 - $34.95
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    • DevaCurl Wave Maker
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      DevaCurl

      DevaCurl Wave Maker

      RIDE THIS WAVE Make waves or curls even more gorgeous. This lightweight cream with a hydra-definition blend provides fine curls with shape and frizz control. Fragrance:Bright Breeze; A crisp, uplifting juicy scent that starts with notes of...

      $38.95
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    • Suavecita Blowout Cream
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      Suavecito

      Suavecita Blowout Cream

      Suavecita Blowout Cream will give you a smooth, frizz-free blowout in no time. This lightweight cream protects your locks from heat up to 450 °F while offering a light hold that will make your style last. It is specially formulated to protect...

      $16.95
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    • Sun Bum Curls & Waves Styling Cream
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      Sun Bum

      Sun Bum Curls & Waves Styling Cream

      A lightweight styling cream with Kukui Nut Oil and Monoi Coconut Oil that helps nourish our hair for soft curls without the crunch. Our Curls & Waves Styling Cream is a lightweight styling cream that helps nourish hair for soft curls without the...

      $14.99
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    • Enjoy Volumizing Elixir
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      Enjoy

      Enjoy Volumizing Elixir

      This formula styles effortlessly, adding density and texture to fine hair. Gives hair incredible body with long lasting hold. Directions for Use: On clean damp hair, squeeze a small amount into hands and emulsify. Apply to hair and...

      $26.95
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.