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Westside Beauty Supply

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    • Lotions & Creams

    • Loma CrĂ©me Pomade
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      Loma

      Loma Créme Pomade

       Shape – Create – Control – Shine For all hair types Medium hold with high shine This creamy rich pomade has the perfect amount of hold and shine to create fun lasting results Water-soluble so it rinses clean with never any...

      $20.00
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    • Loma Calming Crème
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      Loma

      Loma Calming Crème

      Quenches thirsty hair, weightlessly Detangles, softens and tames frizz Wearable nourishing treatment Thermal and flat iron protection Apricot & Mango Aromatherapy Key Ingredients: Aloe Vera Gel – Organic healing and soothing...

      $9.00 - $20.00
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    • Loma Smoothing Crème
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      Loma

      Loma Smoothing Crème

      Key ingredients of the Loma line which include Aloe Vera, Lavender extracts, organic oils and vitamins to restore hair health. Provides maximum thermal protection. Light holding, high shine. For up to 3 days smoother results. Pear Aromatherapy...

      $9.00 - $20.00
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    • Loma Molding Crème
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      Loma

      Loma Molding Crème

      Key ingredients of the Loma line which include Aloe Vera, Lavender extracts, organic oils and vitamins to restore hair health. Medium to firm hold. Low Shine For all hair types. Clay based styler for definition, control and separation. Builds...

      $9.00 - $20.00
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    • Loma Curvy Crème
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      Loma

      Loma Curvy Crème

      Key ingredients of the Loma line which include Aloe Vera, Lavender extracts, organic oils and vitamins to restore hair health. Medium flexible hold. For all hair types. Activates curls and waves. Works great on non-curly hair for a firmer styling...

      $9.00 - $20.00
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    • Paul Mitchell Fast Form
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      Paul Mitchell

      Paul Mitchell Fast Form Cream Gel

      What it doesSoothes, tames and secures any texture with long-lasting hold; creates great detail and helps reduce drying time. How it worksShea butter, evening primrose, avocado and jojoba oils boost shine and manageability. Added bonus Works wonders on...

      $13.00 - $25.50
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    • DevaCurl Styling Cream
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      DevaCurl

      DevaCurl Styling Cream

      Touchable Moisturizing Definer For Medium to Coarse Waves, Curls, and Coils KICK YOUR STYLE UP A KNOTCH Get totally touchable style. This rich cream with a hydra-definition blend provides medium to coarse curls with shape, frizz control, and a...

      $38.95
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    • DevaCurl SuperCream
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      DevaCurl

      DevaCurl SuperCream

      Rich Coconut-Infused Definer For Coarse Waves, Curls, and Coils MEET OUR SUPERHERO STYLER This multitasking, ultra-rich cream with a hydra-definition blend provides coarse curls with smoothness, shape, shine, and frizz control. Fragrance: Warm...

      $38.95
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    • MoroccanOil Smoothing Lotion
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      Moroccanoil

      MoroccanOil Smoothing Lotion

      For effortless styling that leaves hair soft and smooth, try this all-in-one blow dry hair lotion. Infused with expertly blended technologies from best selling Moroccanoil products, including nourishing argan oil, argan butter, Vitamin E and essential...

      $32.00
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.