null
Toggle menu
(831) 479-1026
Westside Beauty Supply

25% OFF EVERYTHING!

Use code SPECIAL20 at checkout

FREE SHIPPING on orders over $75

Shop By Category

Shop By Brand

  • Hair
  • Skin
  • Nails
  • Makeup
  • Organic
  • Earth-friendly
  • Travel Size
  • Men

    • Shop By Brand

  • dermalogica
  • Paul Mitchell
  • Enjoy
  • ColorProof
  • AG
  • DevaCurl
  • Kenra
  • Sun Bum
  • Redken
  • Moroccanoil
  • J Beverly Hills
  • Joico
  • It's A 10
  • Suavecito
  • glo Skin Beauty
  • Loma
  • Nioxin
  • OPI
  • Pureology
  • ABBA
  • Sebastian
  • GiGi
  • Malibu C
  • Crome
  • All-Nutrient
  • Number 4
  • SuperNail
  • Curls & Potions
  • American Crew
  • Biolage
  • Living proof
  • No Nothing
  • All Nutrient Care
  • ASP
  • Lanza
  • Alterna
  • bareMinerals
  • Matrix
  • Olaplex
  • Aquage
  • Maria Nila
  • Original Sprout
  • Palladio
  • Satin
  • X5
  • Big Sexy Hair
  • Formula 18
  • FROMM
  • Hempz
  • Ardell
  • Brandon Femme
  • Celeb Luxury
  • Colure
  • Grande Cosmetics
  • Macadamia Professional
  • Manic Panic
  • Neuma
  • Wavertree & London
  • Cricket
  • DermOrganic
  • Pulp Riot
  • Zerran
  • blinc
  • CHI
  • Clairol
  • Keratin Complex
  • KMS
  • Uhai
  • Duo
  • Herbacin
  • Punky Colour
  • SkinJoy
  • The Crème Shop
  • ULTRA
  • B&D
  • HairArt
  • Hayashi
  • Je Veux
  • Nail Tek
  • Sorbie
  • Style Edit
  • Wella
  • BODE
  • Classic
  • FiberTech
  • Godefroy
  • K18
  • Keracolor
  • Onesta
  • Sta-Rite
  • The Pastel Shop
  • BabyFoot
  • Berins (Berodin)
  • Cuccio
  • DeMert
  • Hot Tools
  • L'OREAL
  • LastObject
  • Marianna
  • Schwartzkopf
  • View all Brands

    • Styling

    • DevaCurl DevaFresh Scalp and Curl Revitalizer
      Quick view

      DevaCurl

      DevaCurl DevaFresh

      TIME TO HIT REFRESH Style-extending spray with the Time-Released Freshness Complex maintains moisture, reduces frizz, and provides 48-hour odor control and a cooling scalp sensation. Fragrance:Green Oasis; A refreshing, clean scent that starts with...

      $24.95
      View Details
    • Onesta Whipped Wax
      Quick view

      Onesta

      Onesta Whipped Wax

      PLEASE NOTE - ONESTA HAS GONE OUT OF BUSINESS. WE WILL NOT HAVE ANY MORE INVENTORY ONCE OUR STOCK IS SOLD THROUGH. Whipped Wax is a medium hold hybrid hair creme and wax with a plant based foundation. Organic Coconut Oil seals the cuticle and adds...

      $29.99
      View Details
    • DevaCurl Wave Maker
      Quick view

      DevaCurl

      DevaCurl Wave Maker

      RIDE THIS WAVE Make waves or curls even more gorgeous. This lightweight cream with a hydra-definition blend provides fine curls with shape and frizz control. Fragrance:Bright Breeze; A crisp, uplifting juicy scent that starts with notes of...

      $38.95
      Choose Options
    • DevaCurl Supreme Defining Gel
      Quick view

      DevaCurl

      DevaCurl Supreme Defining Gel

      Super-Strong Hold No-Crunch Styler for Medium to Coarse Waves, Curls, and Coils TAKE IT TO THE MAX Previously Arc AnGel™ Gel, now Supreme Defining Gel. Definition without the crunch. This non-flaking formula with our strongest curl-locking...

      $36.95 - $65.95
      View Details
    • Suavecita Firm Hold Hairspray
      Quick view

      Suavecito

      Suavecita Firm Hold Hairspray

      This Suavecita Hairspray will keep your desired hairstyle in place all day with a ton of volume, lift and hold, yet brushes out to deliver a soft touchable finish. The addition of Coconut Oil not only fortifies your hair, but also adds protection...

      $18.00
      View Details
    • Suavecita Argan Silkening Serum Original fragrance
      Quick view

      Suavecito

      Suavecita Argan Silkening Serum

      Treat yourself and your hair to better experience. Give your locks a healthy boost with our Silkening Serum. Like a miracle for the hair, Argan oil is a superior source of Vitamin E, fatty acids, and antioxidants which are super foods for your hair! This...

      $15.00
      Choose Options
    • Suavecita Blowout Cream
      Quick view

      Suavecito

      Suavecita Blowout Cream

      Suavecita Blowout Cream will give you a smooth, frizz-free blowout in no time. This lightweight cream protects your locks from heat up to 450 °F while offering a light hold that will make your style last. It is specially formulated to protect...

      $15.99
      Choose Options
    • Sun Bum Curls & Waves Styling Cream
      Quick view

      Sun Bum

      Sun Bum Curls & Waves Styling Cream

      A lightweight styling cream with Kukui Nut Oil and Monoi Coconut Oil that helps nourish our hair for soft curls without the crunch. Our Curls & Waves Styling Cream is a lightweight styling cream that helps nourish hair for soft curls without the...

      $14.99
      Choose Options
    • Sun Bum Coconut Argan Oil
      Quick view

      Sun Bum

      Sun Bum Coconut Argan Oil

      We grab this lightweight treatment, a blend of our fav tropical oils, to help protect our hair from the elements while hydrating, restoring, and strengthening. Our Coconut Argan Oil (previously Shine On) is a lightweight blend of tropical oils, a...

      $19.99
      View Details
    • Suavecito Suavacita Pomade
      Quick view

      Suavecito

      Suavecito Suavecita Pomade

      With a huge outcry from our female fans for products that cater to their needs, Suavecita Pomade was born. Taking the best of our original pomade line and applying that to a special formula for women we created this great hair styling agent for a...

      $16.00
      Choose Options
    Compare Selected
    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.