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Westside Beauty Supply

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    • Styling

    • Number 4 Mighty Hairspray
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      Number 4

      Number 4 Mighty Hairspray

      A strong yet flexible hold hairspray that keeps hair in place under high humidity conditions. Hair remains soft and chic with a non hairspray feeling.Water-free, dry, brushable spray gives strong support with no flakes or frizz. Hot tools and root lift...

      $11.95 - $30.95
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    • Olaplex No.7 Bonding Oi
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      Olaplex

      Olaplex No.7 Bonding Oil

      A highly-concentrated, weightless reparative styling oil. Dramatically increases shine, softness, and color vibrancy. N°7 minimizes flyaways and frizz, while providing UV/heat protection of up to 450°F/232°C.

      $31.99
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    • DevaCurl Super Mousse
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      DevaCurl

      DevaCurl Super Mousse

      GO REALLY BIG This coconut oil infused mousse with the VolumiCurl Complex gives curls day 3 volume on day 1 with enhanced bounce, shine and a soft, no-crunch finish. Humidity-resistant formula reduces frizz and flyaways too. Fragrance:Superfruits; A...

      $41.95
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    • DevaCurl Wave Maker
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      DevaCurl

      DevaCurl Wave Maker

      RIDE THIS WAVE Make waves or curls even more gorgeous. This lightweight cream with a hydra-definition blend provides fine curls with shape and frizz control. Fragrance:Bright Breeze; A crisp, uplifting juicy scent that starts with notes of...

      $41.95
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    • Suavecita Firm Hold Hairspray
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      Suavecito

      Suavecita Firm Hold Hairspray

      This Suavecita Hairspray will keep your desired hairstyle in place all day with a ton of volume, lift and hold, yet brushes out to deliver a soft touchable finish. The addition of Coconut Oil not only fortifies your hair, but also adds protection...

      $19.95
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    • Suavecita Argan Silkening Serum Original fragrance
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      Suavecito

      Suavecita Argan Silkening Serum

      Treat yourself and your hair to better experience. Give your locks a healthy boost with our Silkening Serum. Like a miracle for the hair, Argan oil is a superior source of Vitamin E, fatty acids, and antioxidants which are super foods for your hair! This...

      $17.95
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    • Suavecita Blowout Cream
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      Suavecito

      Suavecita Blowout Cream

      Suavecita Blowout Cream will give you a smooth, frizz-free blowout in no time. This lightweight cream protects your locks from heat up to 450 °F while offering a light hold that will make your style last. It is specially formulated to protect...

      $16.95
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.