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Westside Beauty Supply

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    • Styling

    • Number 4 Firm Hold Gel
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      Number 4

      Number 4 Firm Hold Gel

      Achieves style, body, control and shine while keeping things flexible and touchable... oh dear! Pause, gasp and continue reading. Its UV Color Protection Power Shield™ makes a stylistic statement with no stickiness or flaking so you can enjoy it...

      $8.50 - $28.00
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    • Number 4 Blow Dry Lotion
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      Number 4

      Number 4 Blow Dry Lotion

      Provides superior weightless and thermal protection plus the benefits of a styling treatment in a multi-dimensional humidity-resistant formula that delivers smooth, long-lasting styling support while maintaining equilibrium on this season’s...

      $8.50 - $32.00
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    • Number 4 Sugar Texturizing Spray
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      Number 4

      Number 4 Sugar Texturizing Spray

      Sugar Texturizing Spray denounces salt while heralding sugar in a declaration of sweet love for hair texture that is perfectly undone. Transform limp, lackluster strands into loose, touchably soft, “beach inspired” waves with a nourishing...

      $8.50 - $28.00
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    • Number 4 Smoothing Balm
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      Number 4

      Number 4 Smoothing Balm

      With the ability to tackle complex textures of frizzy, wavy, unruly locks, Smoothing Balm reshapes hair into soft, touchable, polished styles. Fluoro technology makes it all possible with the ability to create the tiniest smoothing molecules that enable...

      $8.50 - $32.00
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    • Number 4 Mighty Hairspray
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      Number 4

      Number 4 Mighty Hairspray

      A strong yet flexible hold hairspray that keeps hair in place under high humidity conditions. Hair remains soft and chic with a non hairspray feeling.Water-free, dry, brushable spray gives strong support with no flakes or frizz. Hot tools and root lift...

      $10.00 - $28.00
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    • Olaplex No.7 Bonding Oi
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      Olaplex

      Olaplex No.7 Bonding Oil

      A highly-concentrated, weightless reparative styling oil. Dramatically increases shine, softness, and color vibrancy. N°7 minimizes flyaways and frizz, while providing UV/heat protection of up to 450°F/232°C.

      $30.00
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    • DevaCurl Super Mousse
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      DevaCurl

      DevaCurl Super Mousse

      GO REALLY BIG This coconut oil infused mousse with the VolumiCurl Complex gives curls day 3 volume on day 1 with enhanced bounce, shine and a soft, no-crunch finish. Humidity-resistant formula reduces frizz and flyaways too. Fragrance:Superfruits; A...

      $38.95
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.