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Westside Beauty Supply

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    • Styling

    • DevaCurl Fragrance Free SuperCream
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      DevaCurl

      DevaCurl Fragrance Free SuperCream

      Fragrance-free and hypoallergenic, this multitasking, ultra-rich cream is formulated for those with sensitivities to fragrance, essential oils, dyes, or gluten. The hydra-definition blend provides coarse curls with smoothness, shape, shine and frizz...

      $38.95
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    • DevaCurl FlexFactor
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      DevaCurl

      DevaCurl FlexFactor

      Curl Protection & Retention Primer For All Waves, Curls, and Coils FLEX YOUR STYLE Flex your style from blowouts to braids to twist outs and back to your natural texture—while reducing damage by up to 55%! This heat and UV...

      $28.95
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    • Number 4 Thermal Styling Spray
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      Number 4

      Number 4 Thermal Styling Spray

      Performs as a barrier between you and the daily use of hot tools. Ooh la la! It sets curls for long lasting effect and hold without stiffness or flaking. Our conditioning properties deliver nourishment and astonishing satorial possibilities. Perfect for...

      $8.50 - $30.00
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    • Number 4 Support Solution
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      Number 4

      Number 4 Support Solution

      Controls and provides stylistic moral support while nourishing, conditioning and moisturizing during styling and restyling ‘til you feel it is time to get out of the car and actually walk into the party. The perfect product for the most tailored of...

      $8.50 - $32.00
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    • Number 4 Styling Foam
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      Number 4

      Number 4 Styling Foam

      A full altitude hair sculpting, curl enhancing, style defining little secret for blow-drying with inter-medium hold and humidity-resistant (Miami-ready) foam. Root booster, stiletto-free power lift and UV protection that nourishes, conditions and...

      $8.50 - $32.00
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    • Number 4 Non Aerosol Hairspray
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      Number 4

      Number 4 Non Aerosol Hairspray

      With its earth-friendly packaging, it not only achieves style, body, control and shine, but also contributes to the protection of our planet. With a flexible, strong hold, natural movement and humidity resistance, you’ll achieve extremes of...

      $8.50 - $30.00
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.