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Westside Beauty Supply

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    • Men

    • Enjoy Conditioning Shave Cream
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      Enjoy

      Enjoy Conditioning Shave Cream

      This is refreshing, conditioning shaving cream is perfect for both men and women. It’s ultra-moisturizing, lightweight formula glides on easily for a slick and comfortable shave. Our moisture-rich blend gently cleanses, leaving your skin hydrated...

      $25.95
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    • ColorProof BioRepair-8 Scalp Exfoliating Brush
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      ColorProof

      ColorProof Exfoliating Scalp Brush

      BioRepair-8 Scalp Exfoliating Brush is designed for thinning, color-treated hair to stimulate the scalp and maximize exfoliation. Flexible bristle brush with molded finger grip gently removes dead skin cells, build-up and sebum while increasing...

      $11.95
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    • KMS Hair Play Styling Gel
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      KMS

      KMS Hair Play Styling Gel

      WHAT’S SO SPECIAL ABOUT IT?• Provides glossy shine• Gives long-lasting hold and control• No flaking or build-upHOW DO I USE IT?Work through towel-dried hair and blow-dry. For a wet look, allow to air-dry.WHAT’S IN IT?Innovative...

      $19.95 - $34.95
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    • Redken Brews For Men Clay Pomade
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      Redken

      Redken Brews Men's Clay Pomade

      This men's hair clay by Redken Brews is the ultimate styler for fine hair. Use Clay Pomade too add roughed up texture with maximum hold and a gritty finish to fine hair. Creates roughed-up texture Great for fine hair Delivers effortless looking...

      $22.95
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    • Redken Brews Men's Wax Pomade
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      Redken

      Redken Brews Men's Wax Pomade

      This hair wax for men comes in a pomade formula that provides re-workable hold-- meaning it's easy to change up your hairstyle throughout the day.  Water-based formula provides re-workable hold Great for polished styles including side or...

      $22.95
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    • Redken Brews Men's Extra Clean Hold Gel
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      Redken

      Redken Brews Men's Extra Clean Hold Gel

      Redken Brews Extra Clean Gel provides men's hairstyles with lightweight control and a barely there, no crunch finish. The lightweight formula offers an extra clean feel to guarantee a smooth hold for your style with no stickiness or flakey residue...

      $22.95
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    • Firm Hold Styling Gel
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      Firm Hold Styling Gel

      An alcohol-free, long-lasting gel. Firm Hold Styling Gel, the ultimate in holding power, is enriched with natural extracts like Vitamin B5 to help hair look thicker with added shine. Superior hold and shine with a low pH to prevent drying of the hair...

      $13.95 - $33.00
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    • American Crew Defining Paste
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      American Crew

      American Crew Defining Paste

      American Crew Defining Paste is medium hold, low shine styler. Defining Paste is excellent for adding texture or increasing definition with a medium hold and low shine. Beeswax creates a natural pliable hold for all hair lengths including those beyond 2...

      $22.99
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    • American Crew Forming Cream
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      American Crew

      American Crew Forming Cream

      American Crew Forming Cream is an easy-to-use styling product that works on any hair type. Forming Cream provides excellent pliability, medium hold and natural shine. This product also helps hair look fuller and thicker and is ideal for easing new users...

      $12.99 - $22.99
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    • American Crew Fiber
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      American Crew

      American Crew Fiber

      American Crew Fiber is a fiber-like product that adds thickness, fullness and texture to the hair. Fiber provides a strong, pliable hold with a matte finish. Fiber-like, resinous product helps thicken, texturize and increase fullness to hair. This...

      $12.99 - $22.99
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    • American Crew Pomade
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      American Crew

      American Crew Pomade

      American Crew Classic Pomade is a water-based formula that will help you create almost any style and provides medium hold and high shine. Extremely versatile water-based formula rinses clean and offers smooth control with shine. Works well for curly or...

      $12.99 - $22.99
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.