null
Toggle menu
(831) 479-1026
Westside Beauty Supply

20% OFF EVERYTHING!

Use code SPECIAL20 at checkout

FREE SHIPPING on orders over $75

Shop By Category

Shop By Brand

  • Hair
  • Skin
  • Nails
  • Makeup
  • Organic
  • Earth-friendly
  • Travel Size
  • Men

    • Shop By Brand

  • dermalogica
  • Paul Mitchell
  • Enjoy
  • ColorProof
  • AG
  • DevaCurl
  • Kenra
  • Sun Bum
  • Redken
  • Moroccanoil
  • J Beverly Hills
  • Joico
  • It's A 10
  • Suavecito
  • glo Skin Beauty
  • Loma
  • Nioxin
  • OPI
  • Pureology
  • ABBA
  • Sebastian
  • GiGi
  • Malibu C
  • Crome
  • All-Nutrient
  • Number 4
  • Curls & Potions
  • American Crew
  • Biolage
  • No Nothing
  • All Nutrient Care
  • ASP
  • Lanza
  • Living proof
  • Alterna
  • bareMinerals
  • Matrix
  • Olaplex
  • Aquage
  • Original Sprout
  • Palladio
  • Satin
  • X5
  • Big Sexy Hair
  • Formula 18
  • FROMM
  • Hempz
  • Ardell
  • Brandon Femme
  • Celeb Luxury
  • Colure
  • Grande Cosmetics
  • Macadamia Professional
  • Manic Panic
  • Neuma
  • Wavertree & London
  • Cricket
  • DermOrganic
  • Pulp Riot
  • Zerran
  • blinc
  • CHI
  • Clairol
  • Keratin Complex
  • KMS
  • Uhai
  • Duo
  • Herbacin
  • Punky Colour
  • SkinJoy
  • The Crème Shop
  • ULTRA
  • B&D
  • HairArt
  • Hayashi
  • Je Veux
  • Nail Tek
  • Sorbie
  • Style Edit
  • Wella
  • BODE
  • Classic
  • FiberTech
  • Godefroy
  • K18
  • Keracolor
  • Onesta
  • Sta-Rite
  • SuperNail
  • The Pastel Shop
  • BabyFoot
  • Berins (Berodin)
  • Cuccio
  • DeMert
  • Hot Tools
  • L'OREAL
  • LastObject
  • Marianna
  • Schwartzkopf
  • Seche
  • View all Brands

    • Men

    • Firm Hold Styling Gel
      Quick view

      Firm Hold Styling Gel

      An alcohol-free, long-lasting gel. Firm Hold Styling Gel, the ultimate in holding power, is enriched with natural extracts like Vitamin B5 to help hair look thicker with added shine. Superior hold and shine with a low pH to prevent drying of the hair...

      $13.95 - $33.00
      Choose Options
    • American Crew Molding Clay
      Quick view

      American Crew

      American Crew Molding Clay

      American Crew Classic Molding Clay is a concentrated styling product that allows hair to be pushed, pulled and manipulated into any shape or style. Natural extracts, such as beeswax, provide hair with long-lasting touchable shape and texture.  A...

      $22.99
      Choose Options
    • American Crew Defining Paste
      Quick view

      American Crew

      American Crew Defining Paste

      American Crew Defining Paste is medium hold, low shine styler. Defining Paste is excellent for adding texture or increasing definition with a medium hold and low shine. Beeswax creates a natural pliable hold for all hair lengths including those beyond 2...

      $22.99
      Choose Options
    • American Crew Forming Cream
      Quick view

      American Crew

      American Crew Forming Cream

      American Crew Forming Cream is an easy-to-use styling product that works on any hair type. Forming Cream provides excellent pliability, medium hold and natural shine. This product also helps hair look fuller and thicker and is ideal for easing new users...

      $12.99 - $22.99
      View Details
    • American Crew 3 In 1 Shampoo
      Quick view

      American Crew

      American Crew 3 In 1 Shampoo

      All-in-one shampoo, conditioner, and body wash perfect for travel or the gym. American Crew's 3-in-1 has it all - shampoo, conditioner, and body wash all in one convenient product that makes grooming simple. It's perfect to take to the gym or on a...

      $10.99 - $39.99
      Choose Options
    • American Crew Fiber
      Quick view

      American Crew

      American Crew Fiber

      American Crew Fiber is a fiber-like product that adds thickness, fullness and texture to the hair. Fiber provides a strong, pliable hold with a matte finish. Fiber-like, resinous product helps thicken, texturize and increase fullness to hair. This...

      $12.99 - $22.99
      Choose Options
    • American Crew Pomade
      Quick view

      American Crew

      American Crew Pomade

      American Crew Classic Pomade is a water-based formula that will help you create almost any style and provides medium hold and high shine. Extremely versatile water-based formula rinses clean and offers smooth control with shine. Works well for curly or...

      $12.99 - $22.99
      Choose Options
    • ScalpSync Cooling Mint Shampoo
      Quick view

      Biolage

      Biolage ScalpSync Cooling Mint Shampoo

      Inspired by the anti-bacterial and calming properties of the Mint Leaf, Biolage SCALPSYNC Cooling Mint Shampoo cleanses excess oil from the scalp and hair and awakens with a cool, refreshing sensation. Cleanses excess oil from the scalp and...

      $24.00 - $42.00
      View Details
    • ScalpSync Shampoo
      Quick view

      Biolage

      Biolage ScalpSync Anti Dandruff Shampoo

      Inspired by the anti-bacterial and calming properties of the Mint Leaf, Biolage SCALPSYNC Anti-Dandruff Shampoo with Pyrithione Zinc helps target dandruff, control the appearance of visible flakes and relieves scalp irritation with continued use...

      $24.00 - $42.00
      Choose Options
    Compare Selected
    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.