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Westside Beauty Supply

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    • Shampoo

    • Paul Mitchell Awapuhi Shampoo
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      Paul Mitchell

      Paul Mitchell Awapuhi Shampoo

      What it doesThoroughly cleanses any hair type, including color-treated hair. Helps balance moisture and add volume. How it worksHawaiian awapuhi helps prevent moisture loss. Special conditioners help improve hair texture. Added bonusMultitasks as a...

      $10.95 - $33.95
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    • Paul Mitchell Shampoo Two
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      Paul Mitchell

      Paul Mitchell Shampoo Two

      What it doesColor-safe formula deeply cleanses oily hair and scalp, leaving hair fresh, shiny and full of body. How it worksWheat-derived conditioners boost body and shine. Added bonusHelps minimize oil production, so hair becomes less oily over time.

      $11.95 - $32.95
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    • Redken Volume Injection Shampoo 10 ounce
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      Redken

      Redken Volume Injection Shampoo

      Redken's Volume Injection Shampoo is formulated with Redken's Bodifying Complex with Filloxane helps to provide instant volume to fine, flat, or processed hair. This volumizing shampoo lightly cleanses with gentle scalp care, giving hair a volume...

      $27.95 - $51.95
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    • Redken Extreme Shampoo New Packaging Redken Extreme Shampoo packaging change
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      Redken

      Redken Extreme Shampoo

      Hair strengthening shampoo that cleanses, strengthens and fortifies weakened areas. Restores and repairs hair while protecting hair's natural shine.   Strengthens hair for reduced hair damage and split ends Protein-enriched formulas cleanse and...

      $27.95 - $55.95
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    • Redken Color Extend Magnetics Shampoo new packaging Redken Color Extend Magnetics Shampoo packaging change
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      Redken

      Redken Color Extend Magnetics Shampoo

      A sulfate-free conditioning and cleansing shampoo for color treated hair that gently strengthens hair from root to tip. Uses Redken's IPN technology and amino-ions to leave color treated hair 3x more fortified*.   Sulfate-free Cleanses while...

      $27.95 - $55.95
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    • redken all soft shampoo new packaging redken all soft packaging change
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      Redken

      Redken All Soft Shampoo

      Hair softening shampoo with argan oil for dry hair that provides 15x more conditioning*, strengthening the hair's core. Its keratine-enriched complex replenishes hair while adding intense softness.  Gently cleanses and softens Replenishes...

      $27.95 - $55.95
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    • Sun Bum Revitalizing Shampoo
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      Sun Bum

      Sun Bum Revitalizing Shampoo

      Revitalizing / Shampoo Our Daily Revitalizing Shampoo helps deliver deep nutrition, intense moisture, and smoothing to the most difficult-to-manage hair. We also use it religiously to lock in color and to keep it looking beautiful. Our special blend...

      $13.99
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    • Pureology Nano Works Gold Shampoo
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      Pureology

      Pureology Nano Works Gold Shampoo

      Pureology Nano Works Gold Shampoo for aging, color treated hair with Golden Marula Oil to nourish and protect hair on the outside. This concentrated ZeroSulfate (sulfate free) formula, with AntiFadeComplex is gentle enough for daily use to restore and...

      $51.50 - $134.00
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    • Pureology Strength Cure Shampoo
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      Pureology

      Pureology Strength Cure Shampoo

      Pureology Strength Cure Shampoo is gentle, concentrated ZeroSulfate shampoo helps fortify micro scarred, damaged colour treated hair and provides a velvety soft finish. FEATURES AND BENEFITS Concentrated fortifying sulfate free shampoo for...

      $38.00 - $87.50
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.