null
Toggle menu
(831) 479-1026
Westside Beauty Supply

20% OFF EVERYTHING!

Use code SPECIAL20 at checkout

FREE SHIPPING on orders over $75

Shop By Category

Shop By Brand

  • Hair
  • Skin
  • Nails
  • Makeup
  • Organic
  • Earth-friendly
  • Travel Size
  • Men

    • Shop By Brand

  • dermalogica
  • Paul Mitchell
  • Enjoy
  • ColorProof
  • Kenra
  • Sun Bum
  • DevaCurl
  • Redken
  • Moroccanoil
  • AG
  • Suavecito
  • J Beverly Hills
  • Joico
  • It's A 10
  • glo Skin Beauty
  • Loma
  • Nioxin
  • OPI
  • Pureology
  • ABBA
  • GiGi
  • Malibu C
  • Sebastian
  • Crome
  • All-Nutrient
  • Number 4
  • Curls & Potions
  • Biolage
  • No Nothing
  • All Nutrient Care
  • ASP
  • Lanza
  • American Crew
  • Living proof
  • Alterna
  • bareMinerals
  • Olaplex
  • Aquage
  • Original Sprout
  • Palladio
  • Satin
  • X5
  • Big Sexy Hair
  • Matrix
  • Formula 18
  • FROMM
  • Hempz
  • Ardell
  • Brandon Femme
  • Colure
  • Grande Cosmetics
  • Manic Panic
  • Neuma
  • Wavertree & London
  • Cricket
  • DermOrganic
  • Macadamia Professional
  • Pulp Riot
  • Zerran
  • blinc
  • CHI
  • Clairol
  • Keratin Complex
  • KMS
  • Duo
  • Herbacin
  • K18
  • Punky Colour
  • SkinJoy
  • The Crème Shop
  • ULTRA
  • B&D
  • HairArt
  • Hayashi
  • Je Veux
  • Nail Tek
  • Sorbie
  • Style Edit
  • Wella
  • BODE
  • Celeb Luxury
  • Classic
  • FiberTech
  • Godefroy
  • Keracolor
  • Onesta
  • Sukesha
  • SuperNail
  • The Pastel Shop
  • BabyFoot
  • Berins (Berodin)
  • Cuccio
  • DeMert
  • L'OREAL
  • LastObject
  • Marianna
  • Schwartzkopf
  • Seche
  • Sta-Rite
  • D:fi
  • View all Brands

    • Shampoo

    • Nioxin System 4 Cleanser
      Quick view

      Nioxin

      Nioxin System 4 Cleanser

      System 4 is specially designed for noticeably thinning, fine, chemically treated hair. It delivers denser looking hair while protecting the scalp and providing moisture balance to colored hair. Nioxin System 4 Cleanser for noticeably thinning, fine,...

      $26.00 - $52.00
      Choose Options
    • Nioxin System 3 Cleanser
      Quick view

      Nioxin

      Nioxin System 3 Cleanser

      System 3 is specially designed for normal to thin looking, fine, chemically treated hair. It amplifies hair texture while refreshing the scalp and providing moisture balance to colored hair. Nioxin System 3 Cleanser, normal to thin looking, fine,...

      $26.00 - $52.00
      Choose Options
    • Nioxin System 2 Cleanser
      Quick view

      Nioxin

      Nioxin System 2 Cleanser

      System 2 is specially designed for noticeably thinning, fine, natural hair. It delivers denser looking hair and a healthy shine while protecting the scalp. Nioxin System 2 Cleanser is a volumizing cleanser that helps to remove follicle clogging sebum...

      $26.00 - $52.00
      Choose Options
    • Pureology Hydrate Shampoo
      Quick view

      Pureology

      Pureology Hydrate Shampoo

      Pureology Hydrate Shampoo Gently cleanses without stripping colour with this concentrated moisturizing shampoo. Sulfate free formula with the exclusive Anti-FadeComplex delivers a rich lather while infusing hair with essential hydration...

      $38.00 - $87.50
      Choose Options
    • Enjoy Sulfate Free Volumizing Shampoo
      Quick view

      Enjoy

      Enjoy Sulfate Free Volumizing Shampoo

      This sulfate and sulfur free formula gently cleanses hair and scalp while providing incredible volume and fullness. Great for fine or limp hair that craves moisture and body. pH 5.0-6.0 Allantoin – Promotes Healing Resurrection Plant –...

      $23.95 - $53.95
      Choose Options
    Compare Selected
    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.