null
Toggle menu
(831) 479-1026
Westside Beauty Supply

20% OFF EVERYTHING!

Use code SPECIAL20 at checkout

FREE SHIPPING on orders over $75

Shop By Category

Shop By Brand

  • Hair
  • Skin
  • Nails
  • Makeup
  • Organic
  • Earth-friendly
  • Travel Size
  • Men

    • Shop By Brand

  • dermalogica
  • Paul Mitchell
  • Enjoy
  • ColorProof
  • AG
  • DevaCurl
  • Kenra
  • Sun Bum
  • Redken
  • Moroccanoil
  • J Beverly Hills
  • Joico
  • It's A 10
  • Suavecito
  • glo Skin Beauty
  • Loma
  • Nioxin
  • OPI
  • Pureology
  • ABBA
  • Sebastian
  • GiGi
  • Malibu C
  • Crome
  • All-Nutrient
  • Number 4
  • Curls & Potions
  • American Crew
  • Biolage
  • Living proof
  • No Nothing
  • All Nutrient Care
  • ASP
  • Lanza
  • Alterna
  • bareMinerals
  • Matrix
  • Olaplex
  • Aquage
  • Original Sprout
  • Palladio
  • Satin
  • X5
  • Big Sexy Hair
  • Formula 18
  • FROMM
  • Hempz
  • Ardell
  • Brandon Femme
  • Celeb Luxury
  • Colure
  • Grande Cosmetics
  • Macadamia Professional
  • Manic Panic
  • Neuma
  • Wavertree & London
  • Cricket
  • DermOrganic
  • Pulp Riot
  • Zerran
  • blinc
  • CHI
  • Clairol
  • Keratin Complex
  • KMS
  • Uhai
  • Duo
  • Herbacin
  • Punky Colour
  • SkinJoy
  • The Crème Shop
  • ULTRA
  • B&D
  • HairArt
  • Hayashi
  • Je Veux
  • Nail Tek
  • Sorbie
  • Style Edit
  • Wella
  • BODE
  • Classic
  • FiberTech
  • Godefroy
  • K18
  • Keracolor
  • Onesta
  • Sta-Rite
  • SuperNail
  • The Pastel Shop
  • BabyFoot
  • Berins (Berodin)
  • Cuccio
  • DeMert
  • Hot Tools
  • L'OREAL
  • LastObject
  • Marianna
  • Schwartzkopf
  • Seche
  • View all Brands

    • Shampoo

    • MoroccanOil Dry Shampoo Dark Tones
      Quick view

      Moroccanoil

      MoroccanOil Dry Shampoo Dark Tones

      Moroccanoil Dry Shampoo Dark Tones contains ultra fine, oil absorbing rice starch that removes buildup and odor, leaving hair instantly clean and refreshed. Its UV protecting, argan oil infused formula breaks down instantly, leaving no dull residue and...

      $28.00
      View Details
    • Moroccan Oil Smoothing Shampoo
      Quick view

      Moroccanoil

      MoroccanOil Smoothing Shampoo

      Smooth and tame unruly, frizzy hair with this gentle cleansing formula. Moroccanoil Smoothing Shampoo with AminoRenew restores depleted amino acids to strengthen hair and align its natural keratin structure. Infused with argan oil and argan butter, this...

      $28.00
      View Details
    • MoroccanOil Clarifying Shampoo
      Quick view

      Moroccanoil

      MoroccanOil Clarifying Shampoo

      Hair products, hard water and mineral deposits, chlorine and environmental impurities can all leave buildup over time which can cause dull, greasy or limp hair. Moroccanoil Clarifying Shampoo is a deep cleansing formula that removes everyday...

      $28.00
      Choose Options
    • MoroccanOil Moisture Repair Shampoo
      Quick view

      Moroccanoil

      MoroccanOil Moisture Repair Shampoo

      Repair damaged hair caused by color, chemical processing or heat styling with Moroccanoil Moisture Repair Shampoo! This shampoo gently and effectively cleanses and revives hair to leave it nourished, manageable and strong. Infused with...

      $28.00 - $56.00
      View Details
    • MoroccanOil Hydrating Shampoo
      Quick view

      Moroccanoil

      MoroccanOil Hydrating Shampoo

      Infuse dehydrated, dry hair with much needed moisture! Moroccanoil Hydrating Shampoo conditions hair with antioxidant rich argan oil, Vitamins A and E and moisture attracting red algae for hair that looks and feels healthier. This moisturizing...

      $28.00 - $56.00
      View Details
    • MoroccanOil Extra Volume Shampoo
      Quick view

      Moroccanoil

      MoroccanOil Extra Volume Shampoo

      Extra Volume Shampoo will transform and volumize fine hair from lifeless to lively! It works weightlessly to gently cleanse and add volume to fine, limp hair. Infused with antioxidant rich argan oil and revitalizing nutrients. Including, linden bud...

      $28.00
      View Details
    • Nioxin System 4 Cleanser
      Quick view

      Nioxin

      Nioxin System 4 Cleanser

      System 4 is specially designed for noticeably thinning, fine, chemically treated hair. It delivers denser looking hair while protecting the scalp and providing moisture balance to colored hair. Nioxin System 4 Cleanser for noticeably thinning, fine,...

      $26.00 - $52.00
      Choose Options
    • Nioxin System 3 Cleanser
      Quick view

      Nioxin

      Nioxin System 3 Cleanser

      System 3 is specially designed for normal to thin looking, fine, chemically treated hair. It amplifies hair texture while refreshing the scalp and providing moisture balance to colored hair. Nioxin System 3 Cleanser, normal to thin looking, fine,...

      $26.00 - $52.00
      Choose Options
    • Nioxin System 2 Cleanser
      Quick view

      Nioxin

      Nioxin System 2 Cleanser

      System 2 is specially designed for noticeably thinning, fine, natural hair. It delivers denser looking hair and a healthy shine while protecting the scalp. Nioxin System 2 Cleanser is a volumizing cleanser that helps to remove follicle clogging sebum...

      $26.00 - $52.00
      Choose Options
    • Pureology Hydrate Shampoo
      Quick view

      Pureology

      Pureology Hydrate Shampoo

      Pureology Hydrate Shampoo Gently cleanses without stripping colour with this concentrated moisturizing shampoo. Sulfate free formula with the exclusive Anti-FadeComplex delivers a rich lather while infusing hair with essential hydration...

      $38.00 - $87.50
      Choose Options
    Compare Selected
    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.