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Westside Beauty Supply

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    • Shampoo

    • Redken Color Extend Magnetics Shampoo new packaging Redken Color Extend Magnetics Shampoo packaging change
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      Redken

      Redken Color Extend Magnetics Shampoo

      A sulfate-free conditioning and cleansing shampoo for color treated hair that gently strengthens hair from root to tip. Uses Redken's IPN technology and amino-ions to leave color treated hair 3x more fortified*.   Sulfate-free Cleanses while...

      $25.95 - $51.95
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    • redken all soft shampoo new packaging redken all soft packaging change
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      Redken

      Redken All Soft Shampoo

      Hair softening shampoo with argan oil for dry hair that provides 15x more conditioning*, strengthening the hair's core. Its keratine-enriched complex replenishes hair while adding intense softness.  Gently cleanses and softens Replenishes...

      $25.95 - $51.95
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    • Sun Bum Revitalizing Shampoo
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      Sun Bum

      Sun Bum Revitalizing Shampoo

      Revitalizing / Shampoo Our Daily Revitalizing Shampoo helps deliver deep nutrition, intense moisture, and smoothing to the most difficult-to-manage hair. We also use it religiously to lock in color and to keep it looking beautiful. Our special blend...

      $13.99
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    • Pureology Nano Works Gold Shampoo
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      Pureology

      Pureology Nano Works Gold Shampoo

      Pureology Nano Works Gold Shampoo for aging, color treated hair with Golden Marula Oil to nourish and protect hair on the outside. This concentrated ZeroSulfate (sulfate free) formula, with AntiFadeComplex is gentle enough for daily use to restore and...

      $51.50 - $134.00
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    • Pureology Strength Cure Shampoo
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      Pureology

      Pureology Strength Cure Shampoo

      Pureology Strength Cure Shampoo is gentle, concentrated ZeroSulfate shampoo helps fortify micro scarred, damaged colour treated hair and provides a velvety soft finish. FEATURES AND BENEFITS Concentrated fortifying sulfate free shampoo for...

      $38.00 - $87.50
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    • DevaCurl No Poo Decadence 12 oz
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      DevaCurl

      DevaCurl No Poo Decadence

      Zero Lather Cleanser For Ultra-Rich Moisture For Coarse Waves, Curls, and Coils RICH DECADENT MOISTURE IS YOURS If you have dry, coarse curls, this non-lathering cleanser with an ultra-rich moisture preserving blend leaves them nourished, bouncy and...

      $36.95 - $65.95
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    • DevaCurl No Poo Original
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      DevaCurl

      DevaCurl No Poo Original

      Zero Lather Cleanser For Rich Moisture For Medium to Coarse Waves, Curls, and Coils MEET THE OG If you have dry, medium to coarse curls, this non-lathering cleanser with a rich moisture preserving blend will leave them shiny, bouncy and hydrated...

      $36.95 - $65.95
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    • DevaCurl Low Poo Delight
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      DevaCurl

      DevaCurl Low Poo Delight

      Mild Lather Cleanser For Lightweight Moisture For Fine Waves, Curls, and Coils BODY & DEFINITION VIBES If you have dry, fine curls, this low-lathering cleanser with a lightweight moisture preserving blend will leave them soft, defined and bouncy...

      $36.95 - $65.95
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    • DevaCurl Low Poo Original
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      DevaCurl

      DevaCurl Low Poo Original

      Mild Lather Cleanser For Rich Moisture For Fine to Medium Waves, Curls, and Coils A LOW LATHER LEADER If you have dry, medium to coarse curls, this low-lathering cleanser with a rich moisture preserving blend leaves them shiny, bouncy and hydrated...

      $36.95 - $65.95
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    • Onesta Thickening Shampoo
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      Onesta

      Onesta Thickening Shampoo

      PLEASE NOTE - ONESTA HAS GONE OUT OF BUSINESS. WE WILL NOT HAVE ANY MORE INVENTORY ONCE OUR STOCK IS SOLD THROUGH. For Fine, Limp, & Color Treated hair Gently cleanse damp hair with Thickening Shampoo, starting with scalp working through ends...

      $29.99 - $52.99
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.