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    • Hair

    Everything you need for beautiful hair!

    • DevaCurl One Condition Delight
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      DevaCurl

      DevaCurl One Condition Delight

      Lightweight Cream Conditioner For Fine Waves, Curls, and Coils A LIGHTWEIGHT DREAM If you have dry, fine curls, this lightweight cream conditioner with a moisture preserving blend hydrates to help fight tangles, control frizz and leave curls feeling...

      $36.95 - $65.95
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    • DevaCurl No Poo Decadence 12 oz
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      DevaCurl

      DevaCurl No Poo Decadence

      Zero Lather Cleanser For Ultra-Rich Moisture For Coarse Waves, Curls, and Coils RICH DECADENT MOISTURE IS YOURS If you have dry, coarse curls, this non-lathering cleanser with an ultra-rich moisture preserving blend leaves them nourished, bouncy and...

      $36.95 - $65.95
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    • DevaCurl No Poo Original
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      DevaCurl

      DevaCurl No Poo Original

      Zero Lather Cleanser For Rich Moisture For Medium to Coarse Waves, Curls, and Coils MEET THE OG If you have dry, medium to coarse curls, this non-lathering cleanser with a rich moisture preserving blend will leave them shiny, bouncy and hydrated...

      $36.95 - $65.95
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    • DevaCurl Low Poo Delight
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      DevaCurl

      DevaCurl Low Poo Delight

      Mild Lather Cleanser For Lightweight Moisture For Fine Waves, Curls, and Coils BODY & DEFINITION VIBES If you have dry, fine curls, this low-lathering cleanser with a lightweight moisture preserving blend will leave them soft, defined and bouncy...

      $36.95 - $65.95
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    • DevaCurl Low Poo Original
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      DevaCurl

      DevaCurl Low Poo Original

      Mild Lather Cleanser For Rich Moisture For Fine to Medium Waves, Curls, and Coils A LOW LATHER LEADER If you have dry, medium to coarse curls, this low-lathering cleanser with a rich moisture preserving blend leaves them shiny, bouncy and hydrated...

      $36.95 - $65.95
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    • Onesta Hydro Moisture Masque
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      Onesta

      Onesta Hydro Moisture Masque

      PLEASE NOTE - ONESTA HAS GONE OUT OF BUSINESS. WE WILL NOT HAVE ANY MORE INVENTORY ONCE OUR STOCK IS SOLD THROUGH. For Dry, Damaged & Color Treated Hair The Hydro Moisture Masque’s enriched and rejuvenating formula heals dry, damaged,...

      $35.99 - $69.99
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    • Onesta Thickening Conditioner
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      Onesta

      Onesta Thickening Conditioner

      PLEASE NOTE - ONESTA HAS GONE OUT OF BUSINESS. WE WILL NOT HAVE ANY MORE INVENTORY ONCE OUR STOCK IS SOLD THROUGH. For Fine, Limp, & Color Treated hair The Thickening Conditioner’s nutrient rich formula utilizes Organic Extra Virgin...

      $29.99 - $52.99
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    • Onesta Thickening Shampoo
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      Onesta

      Onesta Thickening Shampoo

      PLEASE NOTE - ONESTA HAS GONE OUT OF BUSINESS. WE WILL NOT HAVE ANY MORE INVENTORY ONCE OUR STOCK IS SOLD THROUGH. For Fine, Limp, & Color Treated hair Gently cleanse damp hair with Thickening Shampoo, starting with scalp working through ends...

      $29.99 - $52.99
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    • MoroccanOil Volumizing Mousse
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      Moroccanoil

      MoroccanOil Volumizing Mousse

      Give your hair instant volume and lift with Moroccanoil Volumizing Mousse for medium to fine hair. This weightless styling volumizer builds body and creates lift without stickiness. Our flake free formula with medium, flexible hold provides a...

      $28.00
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    • MoroccanOil Thickening Lotion
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      Moroccanoil

      MoroccanOil Thickening Lotion

      Fast track to instant fullness! Moroccanoil Thickening Lotion strengthens hair with quinoa proteins and thickens each individual strand for instant expansion and long lasting body. This unique hair lotion is formulated with a blend of vitamins and argan...

      $29.00
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    • MoroccanOil Texture Clay
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      Moroccanoil

      MoroccanOil Texture Clay

      A moldable clay that defines and sculpts to create natural looks with a matte finish and strong hold. Moroccanoil Texture Clay features a blend of argan oil, shea butter and bentonite clay for piecey, roughed up styles. Achieve customizable versatility...

      $26.00
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    • MoroccanOil Smoothing Lotion
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      Moroccanoil

      MoroccanOil Smoothing Lotion

      For effortless styling that leaves hair soft and smooth, try this all-in-one blow dry hair lotion. Infused with expertly blended technologies from best selling Moroccanoil products, including nourishing argan oil, argan butter, Vitamin E and essential...

      $32.00
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.