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Westside Beauty Supply

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    • Hair

    Everything you need for beautiful hair!

    • DevaCurl Devafuser
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      DevaCurl

      DevaCurl Devafuser

      What it is This unique, universal diffuser delivers 360 degree airflow to completely surround curls even at your roots.  The patented DevaFuser design enhances the appearance of natural curls, dries curly hair faster than traditional diffusers,...

      $52.00
      Add to Cart
    • DevaCurl Deva Dryer and Devafuser DevaCurl deva dryer boxed
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      DevaCurl

      DevaCurl Deva Dryer and Devafuser

      What it is It’s amazing how one simple change can transform the way you feel about your curls.  Switch to our new DevaDryer and DevaFuser duo created specifically for curly and wavy hair.  The DevaDryer’s ionic technology...

      $284.00
      Add to Cart
    • DevaCurl Ultra Defining Gel 12 oz
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      DevaCurl

      Devacurl Ultra Defining Gel

      Strong Hold No-Crunch Styler For Medium to Coarse Waves, Curls, and Coils DEFINE GAME STRONG Definition without the crunch. This non-flaking formula with a strong curl-locking blend provides a non-sticky curl cast that defines, fights frizz, and...

      $36.95 - $65.95
      View Details
    • DevaCurl Styling Cream
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      DevaCurl

      DevaCurl Styling Cream

      Touchable Moisturizing Definer For Medium to Coarse Waves, Curls, and Coils KICK YOUR STYLE UP A KNOTCH Get totally touchable style. This rich cream with a hydra-definition blend provides medium to coarse curls with shape, frizz control, and a...

      $38.95
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    • DevaCurl Moisture Seal
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      DevaCurl

      DevaCurl Moisture Seal

      Hydrating Finishing Spray For All Waves, Curls, and Coils A FINISHING TOUCH OF MOISTURE Previously Set It Free, now Moisture Seal. This lightweight formula with a moisture-locking blend brings much-needed hydration to dry curls helping to fight frizz...

      $33.95
      View Details
    • DevaCurl Light Defining Gel
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      DevaCurl

      DevaCurl Light Defining Gel

      Soft Hold No-Crunch Styler For All Waves, Curls, and Coils SKIP THE CRUNCH Definition without the crunch. This non-flaking formula with a curl-locking blend provides a non-sticky curl cast that enhances shape, fights frizz, and amplifies shine and...

      $36.95 - $65.95
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    • DevaCurl Heaven In Hair Deep Conditioner
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      DevaCurl

      DevaCurl Heaven In Hair Treatment

      Moisturizing Deep Conditioner For Medium to Coarse Waves, Curls, and Coils Feels like Heaven This deep conditioner with a moisture preserving blend eases detangling and provides dry curls with hydration, definition, bounce, frizz control and shine...

      $38.95 - $65.95
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    • Devacurl Flexible Hold Hair Spray
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      DevaCurl

      Devacurl Flexible Hold Hair Spray

      No-Crunch Finishing Styler For All Waves, Curls, and Coils STAY PUT STYLE WITH FLEXIBILITY A wind and humidity resistant spray that gives you flexible hold, frizz control and shine. Fragrance:Bright Breeze; A crisp, uplifting juicy scent that starts...

      $36.95
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    • DevaCurl SuperCream
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      DevaCurl

      DevaCurl SuperCream

      Rich Coconut-Infused Definer For Coarse Waves, Curls, and Coils MEET OUR SUPERHERO STYLER This multitasking, ultra-rich cream with a hydra-definition blend provides coarse curls with smoothness, shape, shine, and frizz control. Fragrance: Warm...

      $38.95
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    • DevaCurl Plumping Primer
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      DevaCurl

      DevaCurl Plumping Primer

      Body-Building Gelée For Medium to Coarse Waves, Curls, and Coils PLUMP IT UP Previously B'Leave-In, now Plumping Primer. This lightweight gelée with an Amino Acid Complex for healthy-looking curls primes with a boost of fullness,...

      $28.95 - $43.00
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    • DevaCurl One Conditioner Decadence
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      DevaCurl

      DevaCurl One Conditioner Decadence

      Ultra-Rich Cream Conditioner For Coarse Waves, Curls, and Coils ULTRA CURL QUENCHER If you have dry, coarse curls, this ultra-rich cream conditioner with a moisture preserving blend helps fight tangles, control frizz and leave curls feeling...

      $36.95 - $65.95
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.