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Westside Beauty Supply

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    • Hair

    Everything you need for beautiful hair!

    • Redken Extreme Anti Snap new packaging Redken Extreme Anti Snap packaging change
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      Redken

      Redken Extreme Anti Snap

      This award-winning, best-selling leave-in treatment for damaged hair & split ends repairs, strengthens and protects hair shine. It fortifies hair to reduce breakage, split ends and mechanical damage to hair from brushing.   Provides heat...

      $32.95
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    • Redken All Soft Argan 6 Oil
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      Redken

      Redken All Soft Argan 6 Oil

      Natural All Soft Argan-6 Multi-Care Oil is enriched with omega-6 to provide deep conditioning, lasting softness and shine for hair.   Provides concentrated softness, deep conditioning and lasting suppleness Intensely nourishes all hair...

      $39.95
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    • Redken Color Extend Magnetics Shampoo new packaging Redken Color Extend Magnetics Shampoo packaging change
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      Redken

      Redken Color Extend Magnetics Shampoo

      A sulfate-free conditioning and cleansing shampoo for color treated hair that gently strengthens hair from root to tip. Uses Redken's IPN technology and amino-ions to leave color treated hair 3x more fortified*.   Sulfate-free Cleanses while...

      $27.95 - $55.95
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    • redken all soft shampoo new packaging redken all soft packaging change
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      Redken

      Redken All Soft Shampoo

      Hair softening shampoo with argan oil for dry hair that provides 15x more conditioning*, strengthening the hair's core. Its keratine-enriched complex replenishes hair while adding intense softness.  Gently cleanses and softens Replenishes...

      $27.95 - $55.95
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    • Redken All Soft Conditioner new packaging Redken All Soft Conditioner packaging change
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      Redken

      Redken All Soft Conditioner

      Moisturizing and hair softening conditioner enriched with argan oil for dry hair that provides 15x more conditioning, strengthening the hair's core.* Its keratine-enriched complex replenishes hair's moisture while adding intense softness...

      $27.95 - $55.95
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    • Sun Bum Revitalizing Shampoo
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      Sun Bum

      Sun Bum Revitalizing Shampoo

      Revitalizing / Shampoo Our Daily Revitalizing Shampoo helps deliver deep nutrition, intense moisture, and smoothing to the most difficult-to-manage hair. We also use it religiously to lock in color and to keep it looking beautiful. Our special blend...

      $13.99
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.