null
Toggle menu
(831) 479-1026
Westside Beauty Supply

25% OFF EVERYTHING!

Use code BEAUTY25 at checkout

FREE SHIPPING on orders over $59

Shop By Category

Shop By Brand

  • Hair
  • Skin
  • Nails
  • Makeup
  • Organic
  • Earth-friendly
  • Travel Size
  • CBD Beauty
  • Men

    • Shop By Brand

  • dermalogica
  • Paul Mitchell
  • Enjoy
  • ColorProof
  • DevaCurl
  • AG
  • Kenra
  • Redken
  • Moroccanoil
  • Sun Bum
  • J Beverly Hills
  • Hempz
  • Joico
  • It's A 10
  • All-Nutrient
  • GiGi
  • glo Skin Beauty
  • Loma
  • OPI
  • Pureology
  • ABBA
  • Nioxin
  • Sebastian
  • Malibu C
  • Number 4
  • Crome
  • Suavecito
  • SuperNail
  • Curls & Potions
  • Biolage
  • American Crew
  • Living proof
  • Macadamia Professional
  • No Nothing
  • ASP
  • Lanza
  • bareMinerals
  • Alterna
  • Matrix
  • Aquage
  • Maria Nila
  • Original Sprout
  • Palladio
  • Satin
  • X5
  • Olaplex
  • Big Sexy Hair
  • FROMM
  • Onesta
  • Ardell
  • Manic Panic
  • Brandon Femme
  • Celeb Luxury
  • Colure
  • Grande Cosmetics
  • Neuma
  • Wavertree & London
  • Cricket
  • DermOrganic
  • blinc
  • CHI
  • Clairol
  • Keratin Complex
  • KMS
  • Pulp Riot
  • Uhai
  • Duo
  • HairArt
  • Herbacin
  • Punky Colour
  • SkinJoy
  • The Crème Shop
  • ULTRA
  • B&D
  • Hayashi
  • Je Veux
  • Nail Tek
  • Style Edit
  • Trevor Sorbie
  • Wella
  • BODE
  • Classic
  • FiberTech
  • Godefroy
  • K18
  • Keracolor
  • Sta-Rite
  • The Pastel Shop
  • BabyFoot
  • Berins (Berodin)
  • Cuccio
  • DeMert
  • Hot Tools
  • L'OREAL
  • LastObject
  • Marianna
  • Schwartzkopf
  • Seche
  • Sukesha
  • Colortrak
  • View all Brands

    • Hair

    Everything you need for beautiful hair!

    • Neuma reNeu Clarifying Shampoo new packaging Neuma reNeu Clarifying Shampoo old packaging
      Quick view

      Neuma

      Neuma reNeu Clarifying Shampoo

      Sulfate-free, color-extending formula for all hair and scalp types Lightweight, nourishing removes product build up from hair and scalp while detangling and smoothing Sunflower seed oil balances oily hair & scalp Peppermint Leaf reduces...

      $42.95 - $104.95
      Choose Options
    • Neuma neuVolume Conditioner new packaging Neuma neuVolume Conditioner old packaging
      Quick view

      Neuma

      Neuma neuVolume Conditioner

      Ultra-lightweight, color-extending formula for all hair types won't weigh hair down Softens, smoothes and adds fullness, gives hair fullness and movement, while adding dimension and shine Pomegranate extract and Vegetable-based glycerin helps...

      $42.95
      Choose Options
    • Neuma neuVolume Shampoo new packaging Neuma neuVolume Shampoo old packaging
      Quick view

      Neuma

      Neuma neuVolume Shampoo

      Sulfate-free color-extending formula for all hair types in need of a lift Adds weightless body and volume, and offers anti-static properties while giving hair fullness and movement Pomegranate extract and Vegetable-based glycerin helps prevent...

      $42.95
      Choose Options
    • Neuma neuMoisture Conditioner new packaging Neuma neuMoisture Conditioner old packaging
      Quick view

      Neuma

      Neuma neuMoisture Conditioner

      Formulated for dry and chemically damaged hair Rehydrates thirsty hair by restoring lost moisture Helps balance moisture while protecting color Humidity-resistant Color-extending formula Whether it’s due to weather, heat styling or...

      $42.95
      Choose Options
    • Neuma neuMoisture Shampoo new packaging Neuma neuMoisture Shampoo old packaging
      Quick view

      Neuma

      Neuma neuMoisture Shampoo

      Luxuriously, rich, creamy sulfate-free lather formulated for dry and chemically damaged hair Rehydrates thirsty hair by restoring lost moisture.  Perfect for dry, damaged hair, these products help balance moisture while protecting color and...

      $42.95
      Choose Options
    • Olaplex No.7 Bonding Oi
      Quick view

      Olaplex

      Olaplex No.7 Bonding Oil

      A highly-concentrated, weightless reparative styling oil. Dramatically increases shine, softness, and color vibrancy. N°7 minimizes flyaways and frizz, while providing UV/heat protection of up to 450°F/232°C.

      $30.00
      Choose Options
    • Olaplex No.3 Hair Perfector
      Quick view

      Olaplex

      Olaplex No.3 Hair Perfector

      The product that made OLAPLEX famous! Our global best-seller is an at-home treatment, not a conditioner, that reduces breakage and visibly strengthens hair, improving its look and feel. It will restore your hair's healthy appearance and texture by...

      $30.00
      Choose Options
    Compare Selected
    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.